Monday Milk

Monday Milk 📸 Social media, content + paid ads
☕ For businesses ready to grow
🪩 10 yrs experience📍Melbourne based

04/10/2026

Hiring a social media manager before you have a strategy is like hiring a chef before you have a kitchen 👀🍒

There's a reason we always build the strategy first at Monday Milk. Without it, a social media manager is just guessing. And guessing is expensive...

Link in bio if you want to start in the right order 🔗

Being your own boss means your office is everywhere. Being a social media manager means your office is everywhere and yo...
02/10/2026

Being your own boss means your office is everywhere. Being a social media manager means your office is everywhere and you're always working. Worth it though 🍒☕

We bang on about strategy pretty much constantly. So here are the receipts 🧾When this client came to us they were about ...
29/09/2026

We bang on about strategy pretty much constantly. So here are the receipts 🧾

When this client came to us they were about to start a new expansion for their skin clinic. Enter: a bunch of new energy and a social media presence that very much had not caught up yet 🪩🍒

Nine months on, 324 posts, 4.37 million views, 1.2 million people reached through paid, and a Google Ads account that's only just getting started and we are not done yet.

This is what happens when strategy, content, and advertising all work together with intention behind every single piece.

We are genuinely so proud of what we have built with this one. The clinic is incredible and it deserves to be seen. We made sure it was.

Swipe through to get the tea on the full story 👉🏻☕ The numbers do the talking 👀

24/09/2026

Most businesses skip this part and then wonder why their content isn't converting 👀

Before we write a single caption for any Monday Milk client, we work through four questions. The answers become the content pillars that everything else is built on.

🪩 Who are you and what does your brand stand for?
🪩 Who is your ideal client and what is their specific challenge? 🪩 What do you want to be known for in your industry?
🪩 What does your ideal client need to believe before they'll book with you?

Get those four things right and content planning gets a whole lot easier.

We've written the full breakdown on the blog if you want to go deeper. Read it here: www.mondaymilk.com.au/blog/what-are-content-pillars ☕

Your content pillars are probably wrong and I don't mean that harshly. I mean it in the most helpful way possible. Educa...
20/09/2026

Your content pillars are probably wrong and I don't mean that harshly. I mean it in the most helpful way possible.

Education, inspiration, promotion and behind the scenes are not content pillars. They're content types. They describe how you're delivering the message, not what the message actually is.

Real content pillars are specific to your business, your audience, and your goals. They're so ownable that a competitor couldn't use them.

I've written a full breakdown on the blog of what content pillars actually are, how to build them properly, and the four questions I ask every Monday Milk client before we create a single piece of content.

Read it: https://www.mondaymilk.com.au/blog/what-are-content-pillars

16/09/2026

Steal the exact bio formula I use for every Monday Milk client 🍒

👉🏻 Line one: what you do and who you do it for.
👉🏻 Line two: what makes you different.
👉🏻 Line three: your credibility point.
👉🏻 Line four: your call to action.

Go check your bio right now. If someone couldn't figure out who you help and what to do next in three seconds, go fix it today. DMs are open if you need help 💌 ☕

14/09/2026

Testing ad creative is an important part of the strategy! It gives you so much insight into what the audience wants. So put those testing plans to good use.

14/09/2026

I’m sorry to say it but yes your organic social does affect your ads…to some degree. Because ads only amplify what is already there.

14/09/2026

It’s not a cop out when I say that there isn’t a perfect ad that works best for everyone. It isn’t a magic pill! It all comes down to your goals, audience and budget.

14/09/2026

Okay I said it, minimum ad budgets aren’t a thing! I know you’re thinking “wait what?” 😱 It all comes down to the strategy and being smart with that spend.

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14 Darling Drive
Sydney, NSW
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