06/05/2026
We Didn’t Launch the RAV4. We Unleashed It.
We just wrapped one of our most iconic projects of the year: launching the all‑new Toyota RAV4 with an immersive media experience in the Tasmanian wilderness.
Set against Cradle Mountain’s rugged, unforgiving terrain, media didn’t just see the RAV4, they drove it, lived in it and put it to the test over three days of pure experiential storytelling.
The brief was simple: show, don’t tell.
So, we let the landscape speak and the vehicle do what it does best.
Special shout‑out to the branded puffer vests (aka the “Tassie Tux”). Because nothing says formal wilderness launch like matching puffers on a mountain.
