02/06/2026
Francis Air came to us wanting more than just a standard logoβ¦ they wanted something people would instantly recognise π
From the very start, the goal was clear - create a brand where even without the business name attached, people would still know exactly who it belonged to.
They mentioned how other local businesses become recognisable through a mascot or icon alone, and thatβs the direction we decided to explore π‘
After a lot of back and forth, concepts, refinements and tweakingβ¦ we landed on this polar bear mascot π»βοΈβοΈ
Not only does it tie in perfectly with the air conditioning & refrigeration industry, but it also gives the business a strong visual identity that can be used across EVERYTHING - workwear, signage, stickers, socials, vehicles and more.
This is why we love mascot logos.
When done properly, they help turn a business into a recognisable brand π₯
Safe to say this one came out unreal π
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Here .au we help Aussie trade & service businesses level up their branding and online presence β
You can now purchase our services directly through our store π
β Design & Print (Logos, Business Cards, Signage, Branded Workwear etc)
β Website Design (Single Page, Multi Page, SEO Optimised)
β Domain & Email Setup
β Google Business Profile Creation & Management
www.thelift.au
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