Social Hills

15/05/2026

🌇New episode out now: Leanne Shelton on AI, copywriting, and why human judgment still matters.

For Episode 3 of 🌆 Soc•AI•l Skylines, Christina Elisha Vetta and Gary Andrews sat down with Leanne Shelton, founder of HumanEdge AI Training global AI
trainer, keynote speaker, and author of AI Human Fusion.

Leanne brings a rare perspective to the conversation.
Before moving into AI training, she ran a copywriting agency, so she has seen both sides of the shift: the disruption AI has created for writers, and the
opportunity it gives experienced marketers to create stronger, sharper work.

In this episode, we talk about:
◾Why AI-generated copy often feels flat or generic
◾How experienced writers can use AI to amplify their
skills, not replace them
◾Why brand voice training matters more than most
people realise
◾The importance of transparency when using AI with
clients
◾Why good AI use should still make your brain hurt a
little

One of Leanne’s strongest points is that AI content stays surface-level until a human adds the layers:
strategy, audience understanding, tone, structure, critique, and real-world context.

For creatives, copywriters and business owners trying to work out where AI fits into the content process, this is a practical and very grounded conversation that will point you in the right direction.

🎧Take a moment to listen to the insightful episode. Episode link in ️comments⬇️

20/04/2026

New episode out now: Jimmy Wong on AI, food, content, and small business.

For Episode 2 of 🌆Soc•AI•l Skylines, Christina Vetta, Founder and Director of Social Hills, and Gary Andrews, marketing, brand and growth leader, sat down with Jimmy Wong, two-time MasterChef Australia contestant, including Back To Win, food blogger, content creator, chef, and President of the Hills Business Precinct.

Jimmy shares how he uses AI to support the admin-heavy side of his work, from planning and recipe adjustments to tailoring for different dietary needs, so there’s more room to focus on the work that still needs a human behind it.

As he puts it, a good AI assistant can be as essential as a good chef’s knife.

🎧 Full episode now live
🔗 Link in bio

15/04/2026

🍲 With MasterChef Australia back this Sunday, and Meghan Markle’s appearance in the premiere already causing a whole lot of buzz, Jimmy Wong feels like the perfect Episode 2 guest to put out into the world.

👩‍🍳A two-time MasterChef Australia contestant, including Back To Win, food blogger, content creator, chef, and President of the Surry Hills Business Precinct, Jimmy joins co-hosts Christina Vetta, Founder and Director of Social Hills, and Gary Andrews, marketing, brand and growth leader, for a lively conversation about how AI is showing up across food, content, and small business.

🎧 Listen to Episode 2 of Soc•AI•l Skylines to hear how Jimmy uses AI in the kitchen, how it supports content creation without compromising authenticity, and the practical ways small businesses are putting it to work in day-to-day operations. Also, yes, the Sydney banh mi chat is worth staying for. 🔗 in comments ⬇️

28/03/2026

22/03/2026

How to creativity and AI coexist together? 🌆 Futurist Tomas Haffenden shares his insight with Christina and Gary on the first episode of Soc•ai•l Skylines. 🎧Listen to full episode 🔗 in BIO ⬆️

13/03/2026

AI can generate endlessly.♾️That doesn’t mean it knows what’s worth keeping.

▶Episode 1 of Soc•AI•l Skylines features Tomas Haffenden, Senior Creative Producer at Telstra, on why the future of creativity isn’t just about making more, it’s about knowing what to keep.

We get into knolling, prompting, curation, and the growing problem of AI “slop” in a sea of sameness.

🎙️Co-hosted by Christina Elisha Vetta and Gary Andrews

🎧 Episode 1 is streaming now
🔗 Visit comments for links to streaming!
👀 FOLLOW along for more conversations on AI, marketing, creativity, and what changes next. ✨🌆

09/03/2026

ICYMI - AI is changing how marketers and creatives work.

Not in theory. In real workflows, inside real businesses.

Social Skylines is a new podcast exploring how professionals are actually using AI to build brands, create content, and rethink marketing, advertising and creative work.

The first full interview drops this week with Tomas, unpacking what AI really means for creatives and marketers right now.

Follow us - so you don’t miss the launch.

26/11/2025

🌇 Soc•AI•l Skylines, a Social Hills production, is filming on 5 December in📍Surry Hills, and there are only a few interview slots still open.

The series brings together real stories from creative, social, marketing and advertising professionals who use AI in their day-to-day work. No hype, no theory, just the reality of how these tools actually show up in workflows.

Each guest shares what’s helping, what’s getting in the way, and the unexpected moments that come with AI becoming part of the creative process.

Interviews run as short, in-person conversations that cut through the noise and surface what’s genuinely useful for the industry.

Hosted by 🎙️Christina Elisha Vetta and 🎙️Gary Andrews, the format is built around honest insight and smart creativity, with AI as the accelerant rather than the star.

💬 If you or someone in your network has a story or case study to contribute, DM Social Hills to discuss availability.

▶ Please note: all interviews are filmed in person on 5 December in Surry Hills.

06/11/2025

🌆Introducing Soc•AI•l Skylines - a Social Hills Production🎙️

AI is transforming how we work across the marketing and creative industry.

Every day brings a new tool, a bold prediction or another “AI will replace your job” post.

For social and marketing pros juggling client deadlines and campaigns, it can feel overwhelming.

What actually matters? What’s worth learning? How do you stay ahead without getting lost in the noise?

➡️That’s why we’re creating Soc•AI•l Skylines. Real conversations with creative professionals using right now.

We’re curious and excited about what AI can do, but focused on practical, real-world applications over hype. The thoughts and sentiments of the here and now around the good, bad and unexpected.

Hosted by Christina Elisha Vetta and Gary Andrews from Social Hills, the series reflects our belief that smart creativity and human insight still matter most. AI just helps us get there faster.

🗣️Each 15-minute chat cuts through the noise with grounded, usable insights you can apply today.

One Day. Sydney CBD location. Many discussions to be had.

No fearmongering. No jargon. No “AI will kill your job” drama. Just real talk from people leading the way in social, marketing, and creative work.

Got a perspective on how AI’s changing your work? We’d love to feature you.

💬DM us if you’re interested. Don’t sit on it, the schedule is already filling fast.

28/10/2025

Most people don’t realise just how many times they’ve heard play guitar. 🎸

One of Australia’s busiest session musicians, Pete’s been first call for jingles since the mid-’80s - playing on just about every KFC, McDonald’s and Telstra ad you can think of. His work sits under 12 production albums, with his music featured on Oprah, Dr Phil, and just about every major sporting and lifestyle show on TV.

He’s recorded with everyone from Guy Sebastian and Jimmy Barnes to Dragon and Daryl Braithwaite, and toured alongside Elton John, Cher, Shania Twain, and Billy Joel.

He a Social Hills client (and Christina's Guitar teacher) We rock with the best! 🫶

The way I approach filling his 25-year-running Birthday Show is the same as filling a large corporate event - build demand, blend organic engagement with paid reach, and drive last chance messaging right to the finish line. Event campaigns is one of my favourite kinds of marketing - if done the right way.

This year, we’ve just opened up extra seats due to demand. 🙌

What we've loved most about this latest campaign is Pete’s creative approach to creative. He took a static montage and ran it through AI to create a more dynamic version for me to use in the ads. Simple idea, big impact. Incredible click through rates!

It’s a great reminder of how AI is changing creative work - sometimes for the better, sometimes not - but always in ways worth talking about. I am keen to keep the discussion about AI and creativity going...

Looking for a show to attend this Saturday night, 1st November? Go check out Pete and his line-up of musicians at The Juniors!🎶