ARmedia

ARmedia ARmedia is a multi-platform marketing agency which specialises in e-commerce ads. Our main goal is t

🚨Comment ‘Yes’ if this was helpful How to write successful email marketing campaigns.
02/02/2024

🚨Comment ‘Yes’ if this was helpful
How to write successful email marketing campaigns.

Sales page blueprint with examples💸 Attached is one of the many sales page structures which is effective and will drive ...
31/12/2023

Sales page blueprint with examples💸 Attached is one of the many sales page structures which is effective and will drive sales to your business.

You’re probably thinking,‘Email marketing is such a waste of time’Let me change your perspective in the form of a powerf...
30/11/2023

You’re probably thinking,
‘Email marketing is such a waste of time’
Let me change your perspective in the form of a powerful scenario.
Think not like a business owner, but as a consumer for a second.
Imagine you are browsing the internet, and looking for new ways to make money.
You come across a really helpful and intriguing video, that’s packed with value.
Nonetheless, you leave that video with more knowledge than you had before….
It was so captivating that you decide to check out the guys profile.
He has a bunch of videos just like it.
You’re thinking to yourself, ‘wow, this guy is really helpful’.
You further indulge in his content, until you check his bio, and he has a whole ebook completely for free.
Are you kidding me!
So you sign up with your email and receive the ebook straight to your inbox within seconds.
You feel valued as you are addressed by your first name.
He expresses how much it means to him that you are supporting him.
He welcomes you to his community with welcoming arms.
You then get to the ebook.
It’s value packed, it’s concise and it’s truly really helpful.
Your amazed that it was for free!
The next day you get an email.
He’s checking in to see if you enjoyed his ebook…
Displaying a sincere concern.
He makes you believe that you can succeed.
You feel motivated to pursue his teachings.
A few days go by, and as expected you feel like your progress is eluding you.
Another email flys into your inbox.
It’s the guy again…
He expresses how he once walked a lifetime in your shoes.
He knows how you feel.
He knows how demotivating it can be to not see any progress.
He mentions he has a mentorship program, meticulously designed for people just like you.
He displays a genuine desire to help you.
And even offers a 2 week free trial to see if you are compatible…
To see if he can really help you.
But he warns you.
Spots are closing quickly.
You decide to invest in the mentorship.
And he is confident that he can make your dreams a reality.
You are in safe hands.
*Okay…. Out of storytelling mode now.*
Answer this question honestly…
Is this not the sort of relationship you would like to form between you and your customer?

To me, one of the most important things as a service provider is to learn from the best.To be constantly scanning the wo...
28/11/2023

To me, one of the most important things as a service provider is to learn from the best.

To be constantly scanning the world for learning opportunities.

They are everywhere.

Whether it be through books.

Online content.

Or billboards on the side of the street.

There are countless opportunities everywhere, we all just need to learn how to capitalise on them.

To learn from people who have walked in your shoes and know how to succeed.

It gives you a sense of empowerment.

Allows you to grow, and maximise the quality of your craft.

How to stop your emails from going to the spam folder:You need to improve your email’s deliverability.You can do this wi...
22/11/2023

How to stop your emails from going to the spam folder:

You need to improve your email’s deliverability.

You can do this with email automation softwares like
- SendPulse
- Mailchimp
Which give you a wide range of data and tools to monitor the quality of your emails and make sure your emails don’t go to spam.

Some of these tools include:
- Email list verification(higher quality email list)
- Email authentication(better reputation)
- Performance management(email quality data)
- Double opt in subscription form ( can also use )

You can also use email testers to test if your email sounds like spam. Eg. Mail-testers.com

Use these 4 concepts and set your self up for success with high converting emails. ...
21/11/2023

Use these 4 concepts and set your self up for success with high converting emails.



Differentiate yourself from your competitors. Don’t be generic and write like every other business.Logic appeals to the...
20/11/2023

Differentiate yourself from your competitors.

Don’t be generic and write like every other business.

Logic appeals to the eye, emotion appeals to the ear. Logic makes people think, emotion makes them act.

By using relatable imagery, you are showing your customers that you understand their problem and have the tools available to solve it.

After all, what do we really buy that doesn’t solve a problem?

This gives you an advantage over competitors and guarantees that your conversion rates will increase.

Having a scalpel doesent make you a doctor.Using graphic design software doesn’t make you a graphic designer.Having a ha...
19/11/2023

Having a scalpel doesent make you a doctor.

Using graphic design software doesn’t make you a graphic designer.

Having a hammer doesn’t make you a carpenter.

You can’t do everything… and that’s okay.

So get the right person for the job, someone who has expertise and focus in their field.

You might think you can write all your own web copy.

But you’re leaving sales on the table.

Each of the stages of customer buying requires different writing approaches to convert the customer.For example, in the ...
18/11/2023

Each of the stages of customer buying requires different writing approaches to convert the customer.

For example, in the action phase, you need to paint a picture with words/ use an emotional appeal so the customer can understand in their mind the benefits and use of the product.

Whereas in the preparation phase, you are going to need to effectively communicate the logic of the purchase transaction and the benefits of the features.

The benefits of your product must exceed the value of what the customer is paying. Now how can you effectively communica...
17/11/2023

The benefits of your product must exceed the value of what the customer is paying.

Now how can you effectively communicate this?

1. Empathise with your customer rather than sympathise.

Sympathy is when you agree with your prospect that their situation is horrible and maybe even offer them some comfort.

Whereas

Empathy allows you to understand what they are going through and OFFER A SOLUTION.

By doing this, you show them that you are able to be of value to them and SOLVE THEIR PROBLEMS.

After all, what do you really buy that isn’t solving one of your problems?

2. Appeal to them with logic in the form of testimonials, social proof and respected authority to WIN THEM OVER.

But…

Appeal to their emotions to PERSUADE ACTION.

Before you publish your copy, does it check off these things?These ideas are critical to incorporate into your copy to e...
16/11/2023

Before you publish your copy, does it check off these things?

These ideas are critical to incorporate into your copy to ensure the customer:

Is engaged.

Develops conviction surrounding the use of your product.

Understands the benefits.

Creates a mental image in their mind of them using it.

And finally…

Influencing them to act.

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Sydney, NSW

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+61431461760

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