13/05/2026
hard truths about social media.
follow along with the crowd = never truly stand out.
so often we are so caught up on the:
what should I post?
how often should I post?
why am I not getting results?
that we forget about:
why am I posting?
who am I speaking to?
what do I even want from them?
what you should be doing:
envision who is sitting behind that phone.
find a way to get their attention.
provide them with value.