Brand+Story

Brand+Story Brand+Story is a Sydney-based creative partnership led by Paul Chappell and Josh Whiteman. We help cl

Brand+Story is a branded content consultancy that helps brands tell stories that move and motivate audiences.

24/01/2024

Today Josh Whiteman and I see one of our biggest ever jobs take off for Qantas. 14 countries in 40 days with the legendary team of Jason Byrne Victoria Schaw Peter Eastgate Oliver Braslin Cameron Watt Nat Burls Mark Spencer Emily Wood and Jack Davies.

Magic Place is the culmination of 2 years of planning, traveling and producing. Huge thanks to the production teams at Positive Ape, White Chocolate and Bruce Heald and Kathleen Burrows at Noise International, Tim Chivers Northside Casting and all the cast and production partners around the globe.

Enjoy the ride!

Ola! Just returned from an epic shoot in Portugal. Porto, Barcelos, Braga, Viana do Castelo all amazing places. What’s c...
16/10/2022

Ola! Just returned from an epic shoot in Portugal. Porto, Barcelos, Braga, Viana do Castelo all amazing places. What’s cooking? Only our bravest, most unusual and flamin’ exciting new production in partnership with Nine Powered and one of Australia’s most rebellious brands! #

Most amazing time shooting in Queenstown, New Zealand. It has to be one of the most stunning locations in the world. Tha...
11/08/2022

Most amazing time shooting in Queenstown, New Zealand. It has to be one of the most stunning locations in the world. Thanks to for an epic production ride!

13/01/2022

Our latest campaign for the Australian Republic Movement to get the agenda of electing our own Head of State back in the spotlight. The campaign features two TVCs and an explainer video featuring Craig Foster AM.

A huge thanks to Elastic Studios and Chris Sherlock and team for helping us create this campaign.

Split screens, how most of our work is seen on the day. The imagination does the rest!
08/09/2021

Split screens, how most of our work is seen on the day. The imagination does the rest!

08/09/2021
Darren’s farm scene from    . A magical afternoon and sunset. Production Gods were smiling on us!
08/09/2021

Darren’s farm scene from . A magical afternoon and sunset. Production Gods were smiling on us!

23/08/2021

Our latest work for Qantas. Amazing to work with Tones And I, such a talented and generous artist. Her song 'Fly Away' summed up the fragility and quiet hope that we grapple with every day in this pandemic. Our objective was to bring a sense of optimism to the pandemic narrative and remind Australians that vaccination is the way we can fly again - in more ways than one!

Thanks to the amazing team that helped us with this production:

Client: Qantas Airways
Chief Marketing Officer: Jo Boundy
Chief Customer Officer Stephanie Tully
Marketing Manager: Amanda Doherty
Manager Branded Content & Production: Mark Spencer
Manager Content Studio: Chris Kondys
Producer: Stephanie Dennington
Stills Photographer: Brent Winstone

Agency / Production Company: Brand+Story
CD/EP: Paul Chappell
Director: Josh Whiteman
Producer: Johnny Greally
Production Manager: Serena Rettenmaier
Casting: Toni Higginbothom Casting
DOP: Peter Eastgate
Editor: Gabriella Muir
Art Direction & Wardrobe: Janai Anselmi and Jo Ayling
Make-up Artist: Georgia Hull
Online and VFX: Chris Grocott & White Chocolate
Grade: Billy Wychgel
Music Arrangement & Sound Mix: Bruce Heald and Kathleen Burrows at Noise International
Song: ‘Fly Away’ by Tones and I
Label: Kate Hudspeth, Sony Music Entertainment Australia

11/03/2020

Telling the story of 100 years of safety for Qantas wouldn't have been possible without some clever VFX from our friends at White Chocolate. They helped make the impossible possible, bringing Qantas aircraft from the 1930s, 70s and 90s back to life with some clever CGI work from Chris, Dave and the team. So pull the curtains back, here's the making of video.

Post: White Chocolate
Agency: Brand+Story
Production: +Ape

27/02/2020

Laying down the 80s guitar track at for Rock’n’roll!!

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