Checkmate Digital

20/05/2024

3 reasons why our AI Creative Course Bundle is for you 👇

1. Create Content 16x Faster Than Traditional Methods.

→ Traditional content creation is time consuming.
→ The content can take weeks to shoot and edit. This AI method allows for unlimited content at all at the touch of your fingertips.

2. 100x Cheaper

→ This content doesn't require you to hire models, photographers, studios, graphic designers... the list goes on.
→ We'll teach you how you can replace these costs with basic software.

3. Satisfaction Guarantee

→ There's absolutely 0 risk. If you're having trouble creating the content for your brand we'll help you and if we can't help you, you get your money back.
→ Even with this guarantee we have

21/03/2024

Don’t know which one’s to choose?

We got you 🤝

But first, let’s breakdown the difference between the two…

Ad Budget Optimisation (ABO):

→ With ABO, you set budgets for each ad set within a campaign manually.
→ It gives you more control over where your money goes, targeting specific audiences or creatives.
→ Good for when you want precise control, but it needs constant tweaking to work best.

Campaign Budget Optimisation (CBO):

→ CBO lets you set a single budget for the entire campaign, and Meta’s fancy algorithm spreads it for you
→ you’re basically handing over the reins to Meta’s AI system to manage your budget for you, aiming for the best results.
→ Makes budget management simpler since you don't have to mess with individual ad set budgets.

Put simply, ABO is like going to a restaurant and handpicking all your dishes…

Whilst CBO is like having the chef pick the best dishes for you.

Best campaign type for eCom brands:

While both have their pros and cons, it’s best to choose which aligns with your strategy the most.

We typically like to split campaigns with different objectives:
⤷ ABO for testing
⤷ CBO for scaling winners

This lets us control spend on testing new concepts whilst we drip winners into a CBO and let Meta do the hard work for us when scaling.

But if you’re a newer brand owner with not a lot of on the tools experience, CBO is often the smoother option.

Just keep an eye on how things are going and tweak as needed to keep those sales cranking 📈

           

10/03/2024

A testimonial that speaks for itself 🤝

putting our work into words!

Want to see what we can do for you? Hit us up! 💬

It’s time to play chess. Not checkers.

     

06/03/2024

Wanna land more winners with video ads?

Here's the simplified formula to increase the likelihood:

1. Write down all the types of customers of your product
2. Understand why they use your product
3. Create 4-5 angles based on these customer's pain points
4. Create an ad for each of the angles
5. Create 3 hook variations of each angle/ad
6. Analyse winning variations
7. Iterate on winning concepts and hooks
8. Scale out with increased budgets and more creatives

Keep it simple.

Simple scales → fancy fails.

26/02/2024

Looking to up your email game? 📧

These email automation examples into your marketing strategy can help streamline your efforts, drive engagement, and boost your bottom line! 📈

21/02/2024

Boosting your brand's rev can be as simple as strategically placing cross-sells in the right spots. 🛒

But the key?

Relevance is KING.

Let's say a customer is purchasing a pair of sneakers.

What cross-sell options do you have?

→ T-shirt- meh (low relevance)
→ Socks - better (medium relevance)
→ Shoe cleaner - great (enhances the primary purchase)

A good rule of thumb: The cross-sell item should be 10-20% of the value of the primary product.

Make it an easy decision for the customer!

There's a reason supermarkets place chocolate bars and chewing gum at the checkout

These smaller items induce an impulse buy, and strategically placed cross-sells on your store is no different!

As always - test, refine and learn new combos 📈

20/02/2024

3 UGC ad formats that are proven winners 🏆

Use these in your next creative test, then iterate on what's performing.

Finding winners consistently isn't impossible! 🎯

19/02/2024

17/02/2024

Are your static ads flopping?

Use this framework next time you're creating static image ads! These are the must-haves to ensure you're driving juicy sales, not just clicks 🔥

12/02/2024

PSA for all eCom bands: You need to be testing more angles! ✍️

The industry's titans like Lyka, Pilot, Koala and Vitable all have creatives filled with multiple angles.

Why? It increases potential customer reach by highlighting other pain points people have.

Here's 3 tactics you can use immediately! 📈

11/02/2024

CPA vs. NCPA 🤔

Knowing your advertising metrics is key to success! 🎯

Why Measure Both? It's simple: CPA helps you gauge the efficiency of your marketing spend, while NCPA provides insights into the true profitability of your campaigns. Understanding both allows you to optimise your strategies for maximum ROI and sustainable growth. 🚀

10/02/2024

Looking to spice up your Valentine's Day marketing? 🌹

Here's 4 strategies to use next week!

👉 Personalised Promos:
Show your customers some love by offering personalised discounts or special offers based on their preferences. It's a win-win for building brand loyalty and driving sales.

👉 UGC Love Stories:
Encourage your audience to share their love stories with your products using a branded hashtag. Reposting user-generated content not only showcases your brand's impact but also fosters a sense of community.

👉 Creative Content Collabs:
Partner up with influencers or complementary brands to create captivating content that resonates with your audience. Collaborations can help amplify your reach and bring fresh perspectives to your campaigns.

👉 Galentine's Celebrations:
Don't forget about celebrating friendship! Host a Galentine's Day event or create themed content that celebrates the power of female friendships. It's a great way to connect with your audience on a deeper level.

Remember, the key to a successful Valentine's Day campaign is authenticity and creativity 🎨✍️