Independent Digital Audit

14/09/2023

👋 Meet Ally,

An expert in business process, digital media and project management, Ally brings over 10 years of experience to IDA. She has a passion for data and data automation, which ensures all projects are delivered efficiently and to the highest standard.

Ally has worked with an extensive range of clients, covering all industries including Government, FMCG, E-commerce, Travel, Pharma and Retail. She is an expert in building company process and operational structure, with a focus on using new and emerging automation technology to deliver business efficiency and quality results. A problem solver at heart, Ally is always up for a new challenge and understands what it takes to get things done.

Make Ally's day with salt and vinegar chips and a great meeting segue.

10/09/2023

Your business is a needle in the digital haystack. So, how can you stand out, reach the right people and maximise conversions?

Understanding your target audience is essential to successfully increase online sales. Here are five prompts to help provide clarity around who your dominant audience is and how best to target them.

Learn more about your audience and convert them to customers. Create a buyer persona and utilise generational marketing and analytics to grow online.

27/07/2023

Meet John.

Our innovative problem solver with a love of numbers and big ideas, John has spent the last 30 years working in multiple disciplines across a number of industries including media, publishing, marketing and research.

John’s unique career has allowed him to work directly with many clients & businesses of all shapes and sizes. John is highly passionate about what he does and the clients he works with.

From a career in media working with brands such as Coca Cola, Levis, Nestle and J&J, John moved into publishing, working on the launch team for Who Weekly & In Style magazines. He then made a move to the world of B2B trade publications.

John finished his 20+ years in publishing with a stint at the Australian Financial Review. His thirst for numbers and analytics saw him venture into the world of research where for eight years he worked at Roy Morgan Research, culminating in his role as General Manager, heading the agency and media business across Australia and New Zealand.

He is now our fearless GM, and an all-round legend!

29/06/2023

Tick Tock... you're running out of time to check that your business is properly set up with Google Analytics 4 before July 1.

Learn more: https://independentdigitalaudit.com.au/ga4-faqs-all-you-need-to-know-about-google-anayltics-4/

25/06/2023

Don't be caught with your pants down.
your your business should already be set up and accumulating data on Google Analytics 4.

Here's why: https://independentdigitalaudit.com.au/ga4-faqs-all-you-need-to-know-about-google-anayltics-4/

24/06/2023

23/06/2023

In one week, your business will only have access to its Universal Analytics property for historical reporting.

Check that you're all set up with Google Analytics 4, and capturing data.

https://independentdigitalaudit.com.au/ga4-faqs-all-you-need-to-know-about-google-anayltics-4/

22/06/2023

⏳PSA: Check that your business is properly set up with Google Analytics 4. Come July 1, 2023, Google Universal will no longer capture data (and data will not transfer to your GA4 account).

Here's what you need to know: https://independentdigitalaudit.com.au/ga4-faqs-all-you-need-to-know-about-google-anayltics-4/

21/06/2023

Don't get caught out!
Ensure that your business is set up with GA4 without delay to avoid losing data and starting from scratch.

https://lnkd.in/gRViqrFM

20/06/2023

Are you ready?
In just 10 days, on July 1, 2023, Google Analytics Universal will cease to collect data. That's why it's vital to be set up with Google Analytics 4 now.

Learn more: https://independentdigitalaudit.com.au/ga4-faqs-all-you-need-to-know-about-google-anayltics-4/

04/05/2023

Say g'day to IDA's Managing Director extraordinaire, Steve Douglas.

Steve has over 25 years of extensive media experience, holding senior and management positions with Network 10, Fairfax Newspapers and Condè Nast publications.

During this time Steve was responsible for key client relationships ranging from high-end luxury goods to FMCG. He was also responsible for Master media negotiations and the product development and launch of two highly successful magazines.

Steve launched and ran a highly successful independent strategy and buying agency for more than 10 years before the launch of Slingshot. During this time, Steve managed several high-profile brands, helping them leverage their media exposure and maximise returns. The results that were achieved for clients were based on sound strategies, client and media asset leverage, and capitalising on Steve’s longstanding and senior relationships with major media partners.