The Digi Dame Graphic Designer

Home
Australia
Sydney, NSW
The Digi Dame Graphic Designer

Hi, I'm Cassandra. Brand Designer. Book Cover Designer. Surface Pattern Designer. Eater of cake. Sydney, Australia. Based in Western Sydney, Australia.
(1)

I’m a strategic brand designer, book cover designer and surface pattern designer for small business owners and authors. A devoted wife and mum, I’m also a lover of cake and a bit of a geek girl who adores the works of J.R.R. Tolkien, and loves Harry Potter. I strive to eat cake at least once a day. I bake brand identities for small business owners who want a brand with bite, using my unique brand

strategy framework, The Brand Bake. Be the zesty brand that everyone else wants to be, with The Digi Dame.

06/08/2026

SWEET WORK 🍰

In a recent branding project I worked with at Elizabeth Le Breton - Marriage Celebrant to redesign her business logo and pivot her brand as she scales and expands her business.

Elizabeth is a Coach, Educator and Marriage Celebrant who helps couples create meaningful ceremonies and strong foundations for marriage. She's beautiful, bright, bold and joyful and her vibrant brand helps to showcase that differentiation.

To learn more about this project and how you can brand sweeter, visit https://www.thedigidame.design 🧡

04/08/2026

We've all heard the most common brand values. I’m sure you’ve seen these ones before:

trustworthy

authentic

innovative

ethical

customer-focused

collaborative

integrity

From being used so much, they’re no longer interesting; they’re bland and boring. Value statements that feel empty and generic will cause your team and audience to lose interest or become distrustful of you and your brand will lose credibility.

So, what can you do instead? Be brave. Think about your whole process and glean ideas from that. This way, your brand values will be connected to each other. To make it easier, you could consider choosing one word for each of the following:

How do you need to act and interact with your team and customers?

Who do you need to be to achieve your purpose?

Why does your brand exist?

Another idea is to grab a thesaurus! If you want to use a particular term but you feel that it’s too predictable or common, find a synonym that is more unique. Choose the strongest words that are punchy in order to stand out.

Brand Sweeter at https://www.thedigidame.design 🧡

02/08/2026

Do you know the purpose of branding your business?

It's to position you as the chosen brand - to make you stand out and be the obvious choice.

I don't do vanilla. I do different. So if you'd prefer to blend in with your competitors and play it safe, go with another brand designer.

But if you're brave enough to rise, stand out and taste success, let's chat.

Brand sweeter - visit https://www.thedigidame.design🧡

30/07/2026

SWEET WORK 🍰

Recently I worked with Clare of Clare Bruce Books to develop the brand for her new business venture.

Clare works with memoirists to write, edit, publish and market their books. Clare's point of difference is that she offers an end-to-end solution for authors. This is a unique offering that takes writing a memoir from complicated and overwhelming to simple and reassuring.

Clare's beautiful new brand communicates that difference she offers; helping her services to stand out against her competitors and reach her ideal audience.

Learn more about this project at https://www.thedigidame.design

28/07/2026

My services start at $1800 for the Short & Sweet, which is my Book Cover Design and Author Branding Package that gives your story a strategic advantage over your competitors' stories.

For more information on how you can be the chosen brand by branding sweeter, visit https://www.thedigidame.design and download The Cakeonomic or reach out to me. I'll get back to you as soon as I've eaten my piece of cake 🧡

26/07/2026

BRAND BITES WITH THE DIGI DAME: Episode #55 They Lied! Busting Brand Myths

Tune in to this latest episode of Brand Bites to learn what's true and what's not about branding your small business. Listen on Spotify, Apple Podcasts and Amazon 🧡

25/07/2026

I love seeing my design work in print, out there in the world and making an impact.

This is going to be a great read...the first page is the biggest hook!

Congratulations to and on this great achievement 🧡

Get your copy at https://www.clarebrucebooks.com.au/books

13/07/2026

Congratulations to Troy White and Clare Bruce on their new book, Sinner, Saint, Servant.

I was completely honoured to develop branding for this book and design the book cover. I'm looking forward to seeing it flourish out in the world and help to change people's lives.

You can learn more about Troy's journey at https://linktr.ee/sinnersaintservant

09/07/2026

For many budding authors, deciding whether Print on Demand is the right course of action is overwhelming. To help you decide, I have a couple of free resources for you.

Firstly, visit me at www.thedigidame.design and search for 'print on demand'. You'll find blog posts that will help you to weigh your options.

Then, visit www.thedigidame.design/shop and download my Quick-Guide to Self-Publishing, which explains the self-publishing process.

Why would you listen to me? I'm a book cover designer for self-publishing authors in Australia and I'm a self-published author myself.

Have questions about self-publishing? Comment below and I'll be happy to help 🧡

07/07/2026

Clients often ask me about copyright. When you work with me to brand your business, I hold copyright until our design project is complete, then copyright is transferred to you when you receive your deliverables.

For most designs, you hold copyright of the final, finished design/s that you receive. This does not include draft concepts conceived during the course of the project or source files. For logo design however, you receive source files as well. This permits you to trademark your logo design/s.

Once our design project is complete, I reserve the right to display the designs I created for you in my own brand promotion and portfolios.

Have more questions? Reach out to me or comment below 🧡

Address

Sydney, NSW

Website

https://thedigidame.design/

Alerts

Be the first to know and let us send you an email when The Digi Dame Graphic Designer posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Digi Dame Graphic Designer:

Featured

Hawk Health Digital
127 York Street

Want your business to be the top-listed Advertising & Marketing Company in Sydney?