02/12/2025
For Merivale’s holiday campaign, A Season, Set, we created a series of visual stories that capture the quiet magic unfolding before doors open across the group’s most iconic venues. We were especially excited about this project because it was different; instead of focusing on food or the finished product, we told a story rarely seen by guests: the ritual, rhythm, and anticipation that built behind the scenes.
Over several weeks, we visited Totti’s Bondi, Jimmy’s Rooftop, mimi’s, Fred’s, and The Newport to document the preparations that define this time of year. Morning light in the courtyard, tables being set with intention, uniforms being ironed, staff meals shared before service, daily huddles, and the gradual lift in energy as each venue gets ready for its first guests.
The campaign follows five simple beats at every location: arrival, venue prep, food prep, team huddle, and doors open. Together, they form an honest look at the people and small moments that bring Merivale’s venues to life in the lead-up to the festive season.
Client:
Venues:merivale
sydney
Creative Direction and Production:studio
Videography/Photography: