25/08/2026
Still pinching ourselves.
Thank you to Tommaso Mazzanti , Andy Allen and the whole team at All’Antico Vinaio Australia for trusting us with the marketing, strategy and launch of All'Antico Vinaio Sydney. A Florentine institution landing in our city, and we got to help bring it in.
The lead-up was a blur. Months of strategy, campaign builds and creative direction squeezed into a window that never felt quite long enough, powered largely by group chats and questionable amounts of coffee. And then opening day said "hold my schiacciata" and threw us a curveball nobody had on the run sheet. Ran on adrenaline, sorted it, and laughed about it later. Mostly!
Go get a sandwich. You'll understand.
Team:
Front Of House
Georgey
LikeMinds Studio
Wine Glass Media PR
Daniel Chen
Vincent
Michael Klimentos
Nick Chen (Yun Hui)
Xanthe ✨
Mel Ho
Franny
Lucy Xingwang Dunning