18/10/2022
How we are helping our legal clients grow through 4 easy website upgrades that anyone can do!
1. Targeting
First we get to know which type of clients are most desirable (there are always a few that are preferred over others)
Then we tailor the content, calls to action and even imagery to these client personas
2. Brand Personality
Every firm wants to be unique and seen in a certain way. This is about more than just looking professional, which every lawyer needs to be.
We work at reflecting this bit of extra personality into the website through design and tone of voice
3. First Impressions
Potential clients make judgements on what they see (or don't see) when they first load the website.
The first hurdle is always the speed at which the page loads. Then from there, it's the messaging and imagery around the hero section.
A bad website loses most of its visitors within the first minute
4. Digestible Content
Keeping it simple is a mantra we are seeing everywhere, from social media posts (eg LinkedIn) to website copy.
These days, people are not looking for a company that looks "intelligent", they are looking for one they resonate with.
This is best done by adding value. This could be via digestible education content or free tools and resources
If you're interested in reading a bit more about this, you can click the link below 👇
We are Law Firm Website Design specialists, building the best legal websites. As a lawyer, you will get a web design that is an extension of your brand, which appeals to your core client personas.