Liquid Ideas

Liquid Ideas We are Liquid Ideas. We create liquid ideas. We build liquid brands. We live in a liquid world. Web: We are a unique creative communications agency.

We understand lifestyle and culture from the inside. We start conversations, strengthen relationships and change behaviours. We help our clients create fame that flows through the lifestyle landscape. We help build lifestyle brands (like beers and wines). We help build brands into the lifestyle (from airlines to superannuation). Don't forget to also follow us on

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From baby photos to big ideas. Celebrating the women behind Liquid Ideas this International Women’s Day and always.
08/03/2026

From baby photos to big ideas. Celebrating the women behind Liquid Ideas this International Women’s Day and always.

Liquid’s full of a bloody good bunch - past & present. Just over a year ago, our food-obsessed media queen Hannah Evans ...
12/02/2026

Liquid’s full of a bloody good bunch - past & present.

Just over a year ago, our food-obsessed media queen Hannah Evans (aka Hannah Nelson) wrapped up at Liquid — a genuinely sad day for us. But she left with a pretty epic vision, and in classic Hannah style, she’s gone and nailed it.

Welcome to the world .assorted.bunch. We’re obsessed already.

21/01/2026
Last week we supported the launch of LBs in Melbourne - Merivale’s first venture into Vic’s capital city. Our job was to...
02/12/2025

Last week we supported the launch of LBs in Melbourne - Merivale’s first venture into Vic’s capital city. Our job was to flood to headlines, share the news and ensure the launch was surrounded with third party creds.

How we do this is pretty simple and relies heavily on media relationships that our team works hard to maintain. There’s plenty to say for virality these days but sometimes you can’t beat a few good column inches to let the world know you’re open for business.

Looking for the perfect partner? We’ve have thoughts.
29/10/2025

Looking for the perfect partner? We’ve have thoughts.

Looking for the perfect match? We’ve got some thoughts.
29/10/2025

Looking for the perfect match? We’ve got some thoughts.

We’re 1.5 months into Suntory Bar and the highballs are flowing 🇯🇵 🥃An epic residency at  , this project was almost a ye...
18/09/2025

We’re 1.5 months into Suntory Bar and the highballs are flowing 🇯🇵 🥃

An epic residency at , this project was almost a year in the making. We kicked things off with a huge VIP night for 115 guests, including top-tier media and some familiar faces. On the menu? Chilled highballs, experimental cocktails and next-level Japanese snacks, including some by the legendary . We’ve kept the vibes going with an epic launch event for and a black tie BBQ dinner with the team.

If you haven’t experienced it yet, there’s still time! Suntory Bar will be open until 8 November, with a bunch of chef collabs, bartender takeovers and brand events still to come.

Kanpai to everyone who brought this to life!

Suntory Bar is imminently landing - a world-class pop-up with cocktails, omotenashi & snacks by chef Tetsuya Wakuda. We ...
01/08/2025

Suntory Bar is imminently landing - a world-class pop-up with cocktails, omotenashi & snacks by chef Tetsuya Wakuda.

We were tasked to create its Sydney home for three months at celebrating Japanese craftsmanship, cocktails and culture in the heart of the CBD. Kicking off here with some stellar earned media coverage — and plenty more to come.

Visit from August 8th, 5pm Tuesday - Saturday

Turns out cheeky briefs make for a pretty good PSA 💦 The  Don’t Drink & Dive campaign just scored Spirits Brand Campaign...
21/07/2025

Turns out cheeky briefs make for a pretty good PSA 💦

The Don’t Drink & Dive campaign just scored Spirits Brand Campaign of the Year at the Australian Drinks Awards, and yep, we had a cheeky hand in it.

From red crochet bottoms to a serious message about summer safety, we brought the global platform to Aussie shores across earned, influencer and partnerships.

Big thanks to our mates at Pernod Ricard and all who helped make it pop.


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Small details are often the ones that end up inspiring the biggest events and campaign - this time Haku’s primary ingred...
23/06/2025

Small details are often the ones that end up inspiring the biggest events and campaign - this time Haku’s primary ingredient is about to celebrated in venues throughout July and August.

Launching with on July 3rd. Last tickets left to be claimed on their website.

New client alert — we’ve officially joined the feast 🥂🍽️We’ve been appointed PR agency behind the Good Food & Wine Show ...
05/06/2025

New client alert — we’ve officially joined the feast 🥂🍽️

We’ve been appointed PR agency behind the Good Food & Wine Show — Australia’s biggest celebration of all things delicious. We kicked things off in Melbourne last weekend with a full menu of results: media hits including Sunrise, The Morning Show, 9News, 7News, Time Out and Concrete Playground, plus over 40 influencer shoutouts filling feeds with flavour.

Next stop: Sydney show, 20-22 June. Bring your appetite!

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Level 2, 75-85 O'Riordan Street
Sydney, NSW
2015

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