Three Sixty Digital

Three Sixty Digital We’re the marketing experts who know recruitment like you do. Social Media | Brand Identity | SEO | Email Marketing | Paid Ads We do things differently.

We create results-driven digital marketing campaigns tailored to the Australian recruitment market. We created Three Sixty Digital to solve a need. Existing digital marketing agencies were leaving recruiters behind, not understanding the individual challenges of the sector. Our people have come up through the ranks of both recruitment and digital marketing, ensuring we have all the skills and tric

ks to solve the unique challenges of recruitment marketing, and to help grow your agency with purpose-built strategies.

“LinkedIn isn’t working for us” is one of the most common things we hear.What people usually mean is “it’s not turning i...
05/06/2026

“LinkedIn isn’t working for us” is one of the most common things we hear.

What people usually mean is “it’s not turning into business… yet.”

LinkedIn works in layers. First you’re seen, then you’re remembered, then you’re considered, then (eventually) you’re contacted.

The problem starts when we expect Stage 4 results, while only measuring Stage 1 metrics. Match the metric to the moment and give it time to do its job.

03/06/2026

This isn't an attack, but your recruitment marketing can be a bit beige.

Luckily, it's fixable. When you pair a clear strategy with great creative, it becomes content people actually want to engage with, candidates, clients, and everyone in between.

If you’re trying to stand out in a crowded market, here are 3 things that actually help:

1. Lead with a point of view (not a slogan)
2. Make the message easy to digest (because… scrolling)
3. Design for the feed (not for a PDF)

You can rank #1 and still lose the search game.AI search doesn’t care how clever your content is. It cares about how us...
31/05/2026

You can rank #1 and still lose the search game.

AI search doesn’t care how clever your content is. It cares about how usable it is. In 2026, Google, ChatGPT and Perplexity are answering recruitment questions directly and only citing content that’s clear, structured and trustworthy enough to reuse.

We unpack exactly what’s going wrong and what recruitment agencies should change now in the latest blog.

Full blog here: https://threesixtydigital.com.au/insights/why-your-recruitment-website-isnt-being-cited-by-ai-and-what-to-fix

If you want a fun exercise, go through your P&L and circle the things you pay for because they make the business run.Now...
27/05/2026

If you want a fun exercise, go through your P&L and circle the things you pay for because they make the business run.

Now circle the things you pay for because they make the business grow.

A social retainer sits firmly in the second bucket.

Forcing your whole team onto LinkedIn isn't an employee advocacy strategy. It's a cry for help.The best employee-generat...
24/05/2026

Forcing your whole team onto LinkedIn isn't an employee advocacy strategy. It's a cry for help.

The best employee-generated content starts small, finds the people already respected in your industry, and helps them tell real stories.

Three authentic voices will outperform twenty reluctant ones every single time.

Turns out, being helpful and human is a pretty solid marketing strategy. 🤷‍♀️

If you’ve seen “GEO” floating around and thought, “Cool… absolutely no idea what that means,” you’re in good company.In ...
21/05/2026

If you’ve seen “GEO” floating around and thought, “Cool… absolutely no idea what that means,” you’re in good company.

In simple terms, Generative Engine Optimisation is about structuring your content so AI can understand it, trust it, and actually reference it when Google creates those AI Overviews at the top of search.

Our founder, Elouise, breaks down what GEO is, how it differs from SEO, and what recruitment agencies can do to stay visible.

👉 https://threesixtydigital.com.au/insights/google-is-changing-everything-why-recruitment-agencies-need-geo-in-2026

Here are social updates worth knowing 👀We’ve pulled together four platform shifts we’re seeing right now and skipped str...
20/05/2026

Here are social updates worth knowing 👀

We’ve pulled together four platform shifts we’re seeing right now and skipped straight to the only question that matters: do you need to care?

If you’re hiring, marketing, or juggling both, this is the stuff that explains why “what used to work” suddenly… doesn’t.

👉 Save this. It’s the kind of post you’ll want to come back to when performance gets weird, and the algorithm starts catching strays.

If your content feels like a lot of effort for very little payoff, it’s probably not the content.Our Head of Automation,...
14/05/2026

If your content feels like a lot of effort for very little payoff, it’s probably not the content.

Our Head of Automation, Shay, puts it simply 👇

Most agencies rely on one‑off emails and newsletters. The real shift happens when you stop thinking “send” and start thinking “journey”.

Here are a few practical tips:
• Put yourself in your candidate or client’s shoes. Where would this content genuinely help? (First‑time contractors don’t need another campaign; they need answers on payroll, insurance, and onboarding before the panic sets in).

• Build content that lasts. Evergreen content works beautifully in automation. Market reports and salary guides, too, just remember to swap them out when they’re outdated.

• Don’t wait for perfect. This is the BIG one. Automation isn’t a “set and forget” thing. Get it 80% there, launch it, then tweak as you go. Something live and improving always beats something sitting in drafts.

Automation done properly makes your content more useful, more relevant and WAY more human. And being human in this very saturated market wins.

Your employees are your best marketing channel. Employee-Generated Content (EGC) isn't a trend. It's what happens when t...
13/05/2026

Your employees are your best marketing channel.

Employee-Generated Content (EGC) isn't a trend. It's what happens when the people closest to your clients, your candidates, and your industry actually start talking about it.

EGC lands when it hits three marks:

1. Experience-led (what you're actually seeing, learning, or navigating right now)
2. Genuinely useful (one takeaway someone can use today, not next quarter)
3. Human (your voice, not ChatGPT).

At TSD, we work with recruitment agencies to build exactly this. We help leaders and client-facing teams show up consistently on LinkedIn because a strong personal brand doesn't just build awareness, it drives real new business.

If you want to start but have no idea what to say, we've put together some content ideas to get you started.

Address

Level M, 32 York Street
Sydney, NSW
2000

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+61280718735

Website

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