Three Sixty Digital

Three Sixty Digital We’re the marketing experts who know recruitment like you do. Social Media | Brand Identity | SEO | Email Marketing | Paid Ads We do things differently.

We create results-driven digital marketing campaigns tailored to the Australian recruitment market. We created Three Sixty Digital to solve a need. Existing digital marketing agencies were leaving recruiters behind, not understanding the individual challenges of the sector. Our people have come up through the ranks of both recruitment and digital marketing, ensuring we have all the skills and tric

ks to solve the unique challenges of recruitment marketing, and to help grow your agency with purpose-built strategies.

We've got a pretty simple rule when it comes to content. If nobody's going to screenshot it, save it, or send it to a co...
03/09/2026

We've got a pretty simple rule when it comes to content. If nobody's going to screenshot it, save it, or send it to a colleague, it's probably not doing much heavy lifting.

That might sound a bit harsh, but we're all drowning in content.

Every day we're told what the algorithm wants, when to post, how often to post, and which trending audio is apparently going to change our lives. Meanwhile, the content that sticks is usually much simpler.

This type of content teaches you something. Maybe it gives you a different perspective, puts into words something you've been thinking but haven't quite been able to articulate.

The best content earns a second look. Everything else gets a polite scroll past.

LinkedIn's new "AI Slop" button has sparked plenty of conversation lately, but we're not convinced this is really a conv...
02/09/2026

LinkedIn's new "AI Slop" button has sparked plenty of conversation lately, but we're not convinced this is really a conversation about AI.

This needs to be a conversation about value.

For years, LinkedIn rewarded people for showing up consistently. Then AI came along and made it easier than ever to create content at scale. Now there's arguably too much content.

And not necessarily more insight.

What's interesting is LinkedIn's definition of AI slop isn't actually focused on whether AI was used. It's focused on content that lacks perspective, substance and originality.

We can all spot a AI created post from a mile off, this is a useful distinction that can be used to your advantage. Because your audience doesn't follow you for perfectly written posts.

Take notes: a campaign can generate leads today, BUT a strong marketing foundation can keep generating opportunities for...
26/08/2026

Take notes: a campaign can generate leads today, BUT a strong marketing foundation can keep generating opportunities for years.

A website that ranks in search, content that answers actual client and candidate questions, automated nurture journeys, strong brand visibility. This is a list of things that don't disappear the moment the budget runs out.

With economic conditions remaining tight and every investment facing greater scrutiny, we are encouraging agencies to look beyond immediate lead generation and think more carefully about what they're actually building.

In our latest blog, Elouise shares how recruitment leaders can structure their FY27 marketing budgets around long-term growth, without losing sight of short-term commercial goals: https://threesixtydigital.com.au/insights/where-recruitment-agencies-should-spend-their-marketing-budget

There was a time when recruitment marketing was pretty easy.- Post jobs- Run ads- Share vacancies- Win businessIn FY27, ...
25/08/2026

There was a time when recruitment marketing was pretty easy.

- Post jobs
- Run ads
- Share vacancies
- Win business

In FY27, budgets are tighter, and competition is higher. Which means every marketing dollar needs to work harder. Here are some things that actually compound:

• Content that answers real candidate and client questions
• SEO and AI visibility that increases over time
• Case studies and insights that build trust
• Websites that convert visitors into enquiries
• Systems that nurture leads automatically

We are not saying do more marketing. This is about building things that still work next month, next quarter, and next year.

Full blog here: https://threesixtydigital.com.au/insights/where-recruitment-agencies-should-spend-their-marketing-budget

One of the funny things about automation is how much effort goes into building it and how little effort goes into checki...
19/08/2026

One of the funny things about automation is how much effort goes into building it and how little effort goes into checking whether it's still doing what it's supposed to be doing.

Most businesses will revisit their website, update their marketing campaigns, change their sales process and tweak their service offering as they grow, but the workflow they built eighteen months ago is often left untouched because it's running in the background and nobody has a reason to question it.

We've seen workflows sending people down journeys that no longer make sense, emails referencing offers that have changed and nurture sequences built around assumptions that were perfectly valid at the time but haven't been looked at since.

A worthwhile exercise is to pick one automation this week and experience it from start to finish as though you're the candidate, client or prospect receiving it.

Read every email, click every link and pay attention to how the journey feels. If you'd build it differently today, that's probably a sign that there's value sitting there waiting to be unlocked.

Most of the time, the biggest gains don't come from creating something new. They come from improving something that's already working.

"We've tried paid ads before. They didn't work."This is a very common sentence we hear from recruitment agencies, but wh...
17/08/2026

"We've tried paid ads before. They didn't work."

This is a very common sentence we hear from recruitment agencies, but what we usually want to know is what happened after the click.

Paid ads can get the right people to your website, but they can't do everything. If the message isn't clear, the offer isn't relevant, or there's no follow-up, even a good campaign will struggle.

Paid ads need to be part of a bigger picture of staying visible, building trust with your customers, and be there when clients or candidates are ready to engage.

Paid ads don't change the message. They just help more of the right people see it.

When the foundations are in place, paid media can be a powerful way to create awareness, generate opportunities and support growth.

13/08/2026

Some people join a business and settle into a role.
Others become the person everyone relies on.

Since joining TSD, Tanya has been the latter.

Somehow, she manages to juggle what feels like a
million moving parts at once, while making it all look effortless.

The reality is, a lot of what happens behind the scenes at TSD simply wouldn't happen without her. She's helped shape the way we work, strengthened relationships with our clients and played a huge role in our growth over the last few years.

So while we're excited to announce Tanya's promotion to Head of Client Services, it also feels like the most natural thing in the world.

Congratulations Tanya. 👏

We're excited to share that our Founder, Elouise Paul, will be joining the panel at Recruitment United's AI Week on 13 A...
11/08/2026

We're excited to share that our Founder, Elouise Paul, will be joining the panel at Recruitment United's AI Week on 13 August.

AI is changing the way people discover expertise. While everyone is talking about creating more content, recruiters are already sitting on a goldmine of insights from candidate conversations, client meetings, market trends and day-to-day interactions.

During the session, Elouise will be sharing practical strategies to help recruiters:
✅ Build a personal brand alongside a busy desk
✅ Turn everyday conversations into thought leadership
✅ Use AI without losing their authentic voice
✅ Stay visible as AI reshapes how expertise is found and consumed

If you're interested in the future of personal branding, content and AI in recruitment, this is one conversation you won't want to miss.

We'd love to see you there.

For years, recruitment marketers have measured success through rankings, traffic and clicks.Those metrics still matter, ...
05/08/2026

For years, recruitment marketers have measured success through rankings, traffic and clicks.

Those metrics still matter, but AI search has changed what visibility looks like.

Google AI Overviews, ChatGPT, and Perplexity decide which content is used in answers, not just which pages rank.

As a result, some recruitment agencies are becoming more visible than ever, while others are disappearing, despite doing all the right SEO things.

What's the difference?

Content that's clear, credible and built for the way people search today.

Sometimes the problem isn't the idea but having enough quality content to work with. Let's talk about it. The reality is...
04/08/2026

Sometimes the problem isn't the idea but having enough quality content to work with.

Let's talk about it.

The reality is that great social content starts long before your marketing team writes a caption.
It starts when someone pulls out their phone.

Before your next event, team celebration, client visit or community initiative, use this simple checklist to capture content that actually gives your marketing team something to work with.

📸 Shoot vertically
📸 Capture people interacting
📸 Take photos and videos
📸 Get a mix of wide and close-up shots
📸 Take more content than you think you'll need

Follow us for more tips!

Address

Level M, 32 York Street
Sydney, NSW
2000

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+61280718735

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