PHD Media

10/05/2022

Last week, PHD Melbourne celebrated a major milestone, hitting the 10 year mark as an agency. Speaking to Mumbrella's Calum Jaspan, PHD Australia CEO Mark Jarrett, Melbourne MD Simon Lawson and Global CMO Chris Stephenson reflected on the decade of success the team has and it's natural evolution to become one of the leading agencies in the market. Congratulations to Simon and the team on moment to remember!

Opening its doors on 1 May 2012, PHD Melbourne recently turned 10. The Omnicom Media Group agency, which three years prior rebranded from Total Media, the agency industry stalwart Barry O’Brien successfully built up, set up shop after winning big with ANZ as its foundation client. ANZ is a client ...

10/05/2022

"Our hunches and our initial early advice to marketers is that Web3 is going to be brilliant if you’re in a high-interest category If you’re not, you can absolutely crash the Web3 party, but you’ve got to be brilliant when you do it.” - Last week, Global CMO Chris Stephenson launched our latest book, SHIFT: A Marketing Rethink, in Australia. Following the event, he shared his thoughts on the current state of the Metaverse and Web3 and it's value for clients with Mumbrella.

Speaking at a PHD’s SHIFT event in Melbourne last night, the agency’s global chief marketing officer, Chris Stephenson highlighted the early advice the media agency is offering to marketers on “crashing the Web3 party”.Speaking to Mumbrella following the event, Stephenson said: “With hinds...

03/05/2022

PHD APAC CEO, James Hawkins calls Australia, alongside New Zealand the “absolute standout and the jewellery in the crown of our network” (I wonder if that’s what he tells all the markets…), but says that the question was “how do we take those learnings and share them across the tiger economies of Southeast Asia?”.

Almost four years after shifting across from Dentsu to lead PHD across the APAC region, CEO James Hawkins’ plan to push a connected network is coming to fruition.“When I first arrived, I put a four-year plan together about how I wanted PHD in Asia Pacific to be run, and my big thing is creating ...

03/05/2022

PHD Global CMO, Chris Stephenson is in Australia this week for the launch of our latest thought leadership work, SHIFT: A Marketing Rethink.

Chris says "marketers buried in reporting instead of growth generation; future roles emerging as marketing function restructures for next wave of gaming, influencer, commerce, decisioning disruption."

Head on over to Mi3Australia to hear Chris chat to Mi3 Executive Editor, Paul McIntyre on their weekly podcast.

Chris Stephenson, global CMO at media agency network PHD, thinks marketing's massive blindspot around gaming may come back to haunt those left behind when the metaverse – eventually – eats the internet. But that and other myopic tendencies may be because marketers are buried in admin rather than...

20/04/2022

After two years of border closures, PHD APAC CEO, James Hawkins returned to the Sydney office yesterday! PHDers joined James and Sydney Managing Director, Stephanie Douglas-Neal for our Big Meeting where we had the opportunity to meet James and hear his thoughts on the direction for PHD.

Thank you so much to James for visiting and offering your incredible insight to our Sydney team. We hope it's not too long in-between visits next time!

19/04/2022

We're proud to announce PHD Australia has topped the Australian agency ladder at this year's The Festival of Media Global Awards with a total of nine shortlists spanning such a diverse range of work in partnership with ANZ Australia, Virgin Australia and Volkswagen. This is how we .

12/04/2022

Australia’s leading media agencies, PHD & Foundation Australia are looking for Media Assistants to join us for an unpaid internship for 5 weeks.

DATES: 20th June - 22nd July
3 days a week (Tues, Wed, and Thurs)
SYDNEY: Pyrmont & Everleigh offices
MELBOURNE: South Yarra offices

During the Internship, you will be working on a portfolio of clients and learning all about careers in Media. Upon completion of the internship and your university studies, there may be an opportunity to join us full-time!

Registrations close on April 20th.
To apply, please email your CV to [email protected]

07/04/2022

Yesterday the PHD Sydney team came together in the office for an Easter crafternoon extravaganza! We took part in a highly competitive Easter hat competition, egg hunt and ate our weight in hot cross buns. As you can see, we had some very entries this year (Alex Pacey). It was so great to see everyone's smiling faces back in the office to get in the Easter spirit together.

05/04/2022

Last Friday afternoon, Melbourne PHDers took to the court to have a swing at nabbing their name on the coveted PHD Open Cup. 2022 was always set to showcase some fierce competition with reigning champs, Simon Lawson and Georgina Debenham, on the drawcard. But alas, it was not meant to be, with future tennis superstars Makayla Paraskevas and Matt Altis putting the 'spin' in topspin. At the end of the day, it looks like everyone felt like a winner - based on those grins 😁🏆. Congrats to everyone involved in making the day a success, we are very thankful for our partners ARN and oOh! 💜 And, special thanks to the epic Nine team who came out on top 🎾

05/04/2022

ANZ has launched its first major work from Special Group. The new brand platform leverages a play on the concept of ‘financial wellbeing’, inviting all Australians to become ‘Financial Wellbeings’ by making smarter choices with their money. Amazing collaboration by the team at PHD Melbourne!

Group Business Director: Jordan Smith
Business Director: Lizzy O'Connor
Planning Directors: Natalie O'Hanlon, Georgina Debenham
Strategy Director: Brendan Dodd
Investment Director: Kaitlin Despott
Digital Manager: Anastassia Choutova
Activations Manager: Jason Cheung
Investment Manager: Kim Stockdale
Account Executives: Brandon Rice, Isabelle Barton

ANZ has launched its first major work from Special Group since the independent creative agency won the account from ANZ’s longstanding creative partner TBWA Melbourne in May last year.The new brand platform leverages a play on the concept of ‘financial wellbeing’, inviting all Australians to b...

04/04/2022

We are so proud to announce that PHD Melbourne has been appointed to the Swisse Wellness media account, effective immediately.

Swisse Wellness owner, H&H Global, marketing director – ANZ, Kerrie Wade: “The appointment of PHD is an exciting and logical step for Swisse and we are already seeing the benefits of our collaboration. We are looking forward to a great partnership.”

PHD Melbourne managing director, Simon Lawson: “We’re excited to formally announce our partnership with Swisse Wellness. They’re a quintessential Melbourne brand and we’re looking forward to using our challenger brand thinking to help them continue to grow.

  PHD Melbourne has been appointed to the Swisse Wellness media account, effective immediately. The agency, which was appointed without a formal pitch, will be responsible for all media strategy, planning and investment. The account was formally held by independent agency, Noisy Beast. Swisse Welln...

01/04/2022

The PHD Buzz Awards are BACK! For those of you who don't know, The Buzz Awards are how we unearth all the amazing work happening within our agency walls so that we can and be inspired by one another.

Yesterday was a huge success as we kicked off our first session of the year. It was so great to see the BUZZ in the offices nationwide as teams tuned in from Sydney, Melbourne and Brisbane. Thank you to our National Head of New Business & Marketing, Kate Milligan for hosting and to our National Head of Digital, Gemma Dawkins, and Group Business Director, Anelida Pardini for being such passionate and impartial judges.

A MASSIVE congratulations goes to our first ever individual winner, Simon Odisho. We are so proud and inspired by the you have displayed in implementing new ways of working for your team and clients. Thank you to everyone that entered and shared their amazing work with us, keep it up!