Digital Mafia

16/10/2024

05/08/2024

Tip for service-based businesses generating leads with Facebook Ads 🙏

02/08/2024

Get the course today and set up your first ad this weekend 😎

02/08/2024

DIY Lead Generation course - Facebook & Instagram Ads 🎉

24/06/2024

Happy Customer Alert 🔊

Simon bought the DIY Facebook Ad Leads course last year to help get more members into his gym. He couldn’t be happier!

13/02/2024

Paid Facebook vs Paid Google Ads - Which should I choose?

There is no definitive answer to which ad platform is better. It depends on your business’s goals.

Google Ads are shown to people who take the action of going onto Google and typing in a keyword related to your business. As a result, google tends to convert more leads and purchases.

Facebook Ads tend to work well for brand building as they have more reach and catch the attention of customers simply scrolling through their news feed.

A comprehensive strategy involves the use of both Google Ads and Facebook Ads.

13/02/2024

What is CRO - Conversion Rate Optimisation and why is it SO important?

CRO is the process of increasing the percentage of customers who land on your website and end up converting (becoming a lead or purchasing).

This is super important as increasing your website conversion rate from 2.5% to 5%, means that you are literally DOUBLING your conversions, whilst spending the same amount of money and time on your ads.

An example of CRO can be to add some positive client testimonials/reviews on the home page to encourage customers to convert.

Call or email us today to see how the mafia can help your business scale.

13/02/2024

Organic ads, paid ads, what's the difference? 🤷

📈 Organic ads are unpaid ads, including the posts we make on your page for free. This is great for delivering value and content to people who already follow you.

📈 Paid ads or sponsored ads, are shared with spend behind them to help you reach more people who may not have heard of you before. This is a key tool for reaching new audiences and scaling your business.

13/02/2024

What is SEO – Search Engine Optimisation?

SEO is the process of improving your website to increase it's visibility on Google.

It's important to realise that although this process does not require ad spend and is free, it does take longer to see success when comparing to paid Google ads.

13/02/2024

🔊81.4% of Australians use Facebook on a monthly basis 🔊

You'd be silly not to use it as part of your customer awareness strategy.

Call or email us today to see how the mafia can help your business scale!

13/02/2024

Awareness ads or remarketing ads, which is more important? The answer is BOTH!

➡️ Awareness ads look to familiarise new customers with our brand, get them to engage and take a deeper look at our exciting content.

➡️ Remarketing ads look to only engage those customers who have engaged at the awareness stage, and have now become familiar with our business.

Customers who have only recently heard of us, are unlikely to purchase/sign up right away, as it takes multiple interactions to build trust. This is where a remarketing ad swoops in and gets the sale.

Awareness and remarketing ads are therefore both important pieces of the process! Call or email us today to see how we can help your business scale.

13/02/2024

We pride ourselves in delivering high value results, whilst maintaining transparency in our client relationships. Reach out today to see how we can help!