28/07/2026
This week, our Content Strategy Manager Jake Sakr shared his thoughts on one of Meta's latest Lead Ad updates.
Most lost leads aren't a targeting problem. They're a timing problem.
Someone submits your Lead Ad ready to buy. Then there's a delay. Maybe it's an hour, maybe it's the next business day. In that time, they've often already booked with the business that responded first.
Meta has introduced Embedded Appointment Booking, allowing users to move directly from submitting a lead form to booking a time in your calendar within the same ad experience.
For businesses using Lead Ads, that's an important shift.
Reducing the gap between enquiry and action can help minimise lead drop-off, reduce manual follow-up, and create a more direct path from ad spend to booked appointments.
The opportunity isn't necessarily more leads. It's making more of the leads you're already generating.
