Propella

Propella We are brand experts creating strategy, naming and design to propel and grow organisations. Our approach is driven by curiosity and creativity.

We create strategy and design which give brands the substance to successfully disrupt industries and connect with people. Our work is more effective at solving complex problems because it is beautifully designed from big ideas with depth and meaning. We get under the skin of your brand and industry to reveal stunning insights and creative opportunities which work very hard. We do this within a fluid process, customised to suit the unique challenges and objectives of every client.

Poster design for advertising her Italian music project “From Italy with Love” live at on 21 May.
01/06/2026

Poster design for advertising her Italian music project “From Italy with Love” live at on 21 May.

The Australian Golf Club (Australia’s oldest club founded in 1882). I rediscovered this project while clearing out an ar...
01/06/2026

The Australian Golf Club (Australia’s oldest club founded in 1882). I rediscovered this project while clearing out an archive. It was one of my first after moving to Sydney in 2002 and is still in use. I wanted to honour the club’s heritage and suggest ‘precision’ with the arrangement of letters in a hand-drawn monogram.

A shameless promotion for Good Earth Oils by Cootamundra Oilseeds as we've just started working with them across the bra...
17/12/2024

A shameless promotion for Good Earth Oils by Cootamundra Oilseeds as we've just started working with them across the brand and business. Until I came across this oil I thought all seed oils were the same - a generally unhealthy commodity. This AMAZING oil is all Aussie GMO free Extra Virgin Cold Pressed Canola Oil; free of preservatives, colour, etc. Stock up for Xmas - buy from Woolworths and Coles!

GEO (Good Earth Oils) Extra Virgin Cold Pressed Canola Oil 😇 is one of the finest cooking oils you can possibly use! Made entirely with 100% Australian canola seed, which are cold pressed to preserve all the nutritious goodness (antioxidants, omega-3, vitamin E). GEO is naturally filtered, pure and freshly made. The delicately balanced flavour and high-smoke point makes it perfect for all kinds of cuisine; from salads and barbecues, to sautéing and deep-frying. Available now at Woolworths and Coles.

Reflective moments.
16/12/2024

Reflective moments.

Spiral galaxy of sublimating dry ice. -
09/11/2024

Spiral galaxy of sublimating dry ice.
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ICC Sydney convention centre roof echoes of a more ancient structure. Photo by ----
07/11/2024

ICC Sydney convention centre roof echoes of a more ancient structure. Photo by
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Witches hat.
07/11/2024

Witches hat.

Brand naming and design for BRAZOOKA a Brazilian BBQ (Churrasco) restaurant franchise in New Zealand. Brazooka’s Churras...
02/11/2024

Brand naming and design for BRAZOOKA a Brazilian BBQ (Churrasco) restaurant franchise in New Zealand.

Brazooka’s Churrasco is an ‘all you can eat’ Brazilian food experience where you are served a variety of BBQ skewers and traditional Brazilian sides. Our identity idea suggested this ‘fullness’ with the witty line “The FULL BRAZILIAN bbq” and visually with the filled in counters of the hand-drawn lettering.

Our goal was to create a restaurant brand which was a destination, capturing the fun, colour and craziness of Brazil culture.
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Address

Sydney, NSW
2095

Opening Hours

Monday 8:30am - 6pm
Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 6pm

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