HSMAI Asia Pacific

HSMAI Asia Pacific HSMAI isa 90-year old global hotel association for sales, marketing and revenue management people wo

11/09/2026

"Ads Don't Sell, Desire Does"

11/09/2026

Are you making the most of every guest touchpoint?

The guest journey doesn’t start at check-in—and it doesn’t end at check-out.

Join Passarin Kanjanatep from Canary Technologies, as she explores how leading resorts are using AI to personalise the guest experience, uncover new revenue opportunities and strengthen guest loyalty before, during and after every stay.

📍 HSMAI APAC Resort Marketing Conference 2026
Presented by HSMAI Asia Pacific and the Phuket Hotels Association
📅 7 October 2026 | Phuket

👉 Register now: https://asia.hsmai.org/resort-marketing-conf/2026-register/

11/09/2026

Is your pricing helping AI understand your hotel—or confusing it?

As AI increasingly influences how travellers discover, compare and book hotels, inconsistent pricing across channels can affect more than your revenue—it can shape how AI interprets your hotel’s value and visibility.

Join Michael Belanger, VP Commercial Strategy at GCP Hospitality as he explores why clean pricing, aligned distribution and connected systems are becoming essential in the age of AI.

📍 HSMAI APAC Resort Marketing Conference 2026
Presented by HSMAI Asia Pacific and the Phuket Hotels Association
📅 7 October 2026 | Phuket

👉 Register now: https://asia.hsmai.org/resort-marketing-conf/2026-register/

Ready to stand out in your hospitality career?HSMAI Academy’s Professional Certifications are globally recognized creden...
11/09/2026

Ready to stand out in your hospitality career?

HSMAI Academy’s Professional Certifications are globally recognized credentials that validate your knowledge, experience, and capabilities in the commercial disciplines that drive hotel performance.

Whether your focus is Revenue Management (CRME), Digital Marketing (CHDM), Business Acumen (CHBA), or Hotel Sales Leadership (CHSL) — earning your certification signals your commitment to excellence and growth in your field.

✨ Distinguish yourself. Advance your career. Lead with confidence.

Learn more: https://academy.hsmai.org/certifications/

10/09/2026

Can your resort restaurant become a destination in its own right?

Today’s guests don’t need to stay at your resort to experience your dining. The opportunity lies in getting discovered by the right audience.

Join this expert panel as they explore how digital marketing, local search, social storytelling, influencers and strategic campaigns are helping resorts attract new diners and drive incremental F&B revenue.

📍 HSMAI APAC Resort Marketing Conference 2026
Presented by HSMAI Asia Pacific and the Phuket Hotels Association
📅 7 October 2026 | Phuket

Register here: https://asia.hsmai.org/resort-marketing-conf/2026-register/

10/09/2026

Are you preparing for the next generation of Chinese travellers—or the last one?

China’s travel landscape is changing at extraordinary speed. AI, digital platforms and evolving traveller behaviours are reshaping how guests discover, book and experience travel—not just in China, but across Asia Pacific.

Join Gary Bowerman, Asia Travel Markets Analyst at Phocuswright and Co-Founder & Host of The South East Asia Travel Show, as he explores the trends that every resort commercial leader should understand to remain competitive in one of the region’s most influential source markets.

📍 HSMAI APAC Resort Marketing Conference 2026
Presented by HSMAI Asia Pacific and the Phuket Hotels Association
📅 7 October 2026 | Phuket

👉 Register now: https://asia.hsmai.org/resort-marketing-conf/2026-register/

Every booking follows a journey.Do you know where guests drop off — and why?The Understanding Your Guests’ Path to Booki...
10/09/2026

Every booking follows a journey.
Do you know where guests drop off — and why?

The Understanding Your Guests’ Path to Booking course from HSMAI Academy helps hotel professionals map, analyse, and optimise the guest journey — from first search to confirmed booking.

✔️ 100% online, self-paced
✔️ Globally recognised training
✔️ Developed by hoteliers, for hoteliers

🎓 Learn anytime, anywhere
👉 Enrol now: https://academy.hsmai.org/understanding-your-customers-path-to-booking/

09/09/2026

What’s next for resort marketing?

AI is changing how travellers discover, choose and book resorts. But what should hotel marketers really focus on?

Join Mark Shrives as he cuts through the hype and explores the practical changes shaping the next era of resort marketing.

Learn more & register here: https://asia.hsmai.org/resort-marketing-conf/2026-register/

📍 M Social Hotel Phuket
📅 7 October 2026

A strong strategy starts with a strong SWOT.The How to Develop Your Hotel SWOT Analysis course from HSMAI Academy helps ...
09/09/2026

A strong strategy starts with a strong SWOT.

The How to Develop Your Hotel SWOT Analysis course from HSMAI Academy helps hoteliers clearly identify strengths, weaknesses, opportunities, and threats — and turn insight into action.

✔️ Created by hoteliers, for hoteliers
✔️ 100% online, self-paced
✔️ Designed to improve real hotel performance

🎓 Learn anytime, anywhere
👉 Enrol now: https://academy.hsmai.org/how-to-write-hotel-swot-course/

09/09/2026

Where will your resort’s next profitable guests come from?

The demand landscape is changing. New source markets, evolving traveller behaviour and increasing competition mean yesterday’s strategies may not deliver tomorrow’s results.

Join Pariva Rustagi from Hilton as part of the opening panel, “The Resort Marketing Reset: Where Will the Next Wave of Profitable Demand Come From?” Together with fellow industry leaders, they’ll explore where future demand is emerging and how resorts can convert those opportunities into sustainable, profitable growth.

📍 HSMAI APAC Resort Marketing Conference 2026
Presented by HSMAI Asia Pacific and the Phuket Hotels Association
📅 7 October 2026 | Phuket

👉 Register now: https://asia.hsmai.org/resort-marketing-conf/2026-register/

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