HSMAI Asia Pacific

HSMAI Asia Pacific HSMAI isa 90-year old global hotel association for sales, marketing and revenue management people wo

05/06/2026

"The Dawn of the 'New' BI"

Make sure your property shows up where it matters most!HSMAI Academy’s Get Your Hotel Visible in AI Search courses give ...
05/06/2026

Make sure your property shows up where it matters most!
HSMAI Academy’s Get Your Hotel Visible in AI Search courses give hoteliers practical, bite-sized strategies to boost visibility in AI-powered search and answer engines.

What you’ll learn:
✨ How AI search engines interpret hotel content
✨ The shift from SEO → GEO/AEO (Answer Engine Optimization)
✨ How to structure your website content for AI
✨ Image & video optimization for AI discovery
✨ Build a real AI Search roadmap for your hotel
… and more!

🎓 Two self-paced online courses — pick the one that fits your goals:
🔹 Mini-course on optimizing visuals
🔹 Full course covering content + strategy + schema

👉 Ready to future-proof your hotel marketing?
Check it out here: https://academy.hsmai.org/get-your-hotel-visible-in-ai-search/

Ready to stand out in your hospitality career?HSMAI Academy’s Professional Certifications are globally recognized creden...
04/06/2026

Ready to stand out in your hospitality career?

HSMAI Academy’s Professional Certifications are globally recognized credentials that validate your knowledge, experience, and capabilities in the commercial disciplines that drive hotel performance.

Whether your focus is Revenue Management (CRME), Digital Marketing (CHDM), Business Acumen (CHBA), or Hotel Sales Leadership (CHSL) — earning your certification signals your commitment to excellence and growth in your field.

✨ Distinguish yourself. Advance your career. Lead with confidence.

Learn more: https://academy.hsmai.org/certifications/

Meetings and events are becoming one of the biggest revenue opportunities in hospitality — but many teams still rely on ...
04/06/2026

Meetings and events are becoming one of the biggest revenue opportunities in hospitality — but many teams still rely on traditional sales approaches.

HSMAI Academy’s Events Revenue Management Courses are designed to help hoteliers optimise function space, drive upsell opportunities, and maximise event profitability.

✔️ 100% Online
✔️ Practical & Hospitality-Focused
✔️ Learn Anytime, Anywhere

🎓 Explore the courses:
https://academy.hsmai.org/events-revenue-mgmt-courses/

Your guests have already moved to AI. The question is — has your hotel?From travel discovery and booking decisions to gu...
04/06/2026

Your guests have already moved to AI. The question is — has your hotel?

From travel discovery and booking decisions to guest expectations and personalisation, AI is rapidly reshaping the hospitality journey. Yet many hotel commercial teams are still operating with strategies built for a different era.

This article explores why Revenue, Marketing, Distribution, and Commercial leaders need to rethink visibility, personalisation, and commercial decision-making in an AI-first world.

👉 Read the article: https://asia.hsmai.org/2026/05/19/your-guests-moved-to-ai-has-your-hotel/

Are you maximizing every revenue opportunity in your hotel?Many hotels focus heavily on room revenue, but some of the mo...
03/06/2026

Are you maximizing every revenue opportunity in your hotel?

Many hotels focus heavily on room revenue, but some of the most profitable opportunities can come from ancillary revenue streams such as F&B, spa, activities, upgrades, transportation, and more.

In this self-paced online course, you'll learn practical strategies to identify, develop, and grow ancillary revenue across your property—helping you increase guest spend and improve overall profitability.

🎓 How to Increase Your Hotel Ancillary Revenue
📚 100% Online | Self-Paced

👉 Enrol now: https://academy.hsmai.org/how-to-increase-your-hotel-ancillary-revenue-course/

CHDM demonstrates that you:✔ Understand the complexities of digital marketing in hospitality✔ Can competently manage hot...
03/06/2026

CHDM demonstrates that you:
✔ Understand the complexities of digital marketing in hospitality
✔ Can competently manage hotel digital marketing activities
✔ Make informed decisions that support overall marketing goals

If you’re ready to strengthen your digital expertise and stand out as a commercial leader, CHDM is your next step.

👉 Learn more: https://academy.hsmai.org/certification-hotel-digital-marketer/

Direct booking is evolving — and AI is changing the rules faster than many hotels realise.In this new whitepaper from AV...
03/06/2026

Direct booking is evolving — and AI is changing the rules faster than many hotels realise.

In this new whitepaper from AVEN, discover how AI is reshaping guest acquisition, personalisation, booking behaviour, and direct channel strategy — and what commercial leaders need to do to stay competitive.

For Revenue, Marketing, Distribution, and Commercial teams, the opportunity is no longer just driving direct bookings, but creating smarter, more connected guest journeys.

👉 Read the whitepaper: https://asia.hsmai.org/2026/05/19/whitepaper-rewriting-the-rules-of-direct-booking-with-ai/

💼 Ready to stand out as a hotel sales leader?The Certified Hotel Sales Leader (CHSL) designation from HSMAI Academy is a...
02/06/2026

💼 Ready to stand out as a hotel sales leader?

The Certified Hotel Sales Leader (CHSL) designation from HSMAI Academy is a globally recognized credential that validates your expertise, experience, and leadership in hotel sales.

This certification helps you:
✅ Strengthen your credibility and career prospects
✅ Benchmark your knowledge against global standards
✅ Join an elite network of certified commercial leaders

If you’re driving revenue and leading teams in hotel sales, this certification is your next step.

🌍 Learn more and apply: https://academy.hsmai.org/certification-hotel-sales-leader/

📈 Build Your Career in Revenue Management — 100% OnlineHSMAI has developed a comprehensive training program designed for...
02/06/2026

📈 Build Your Career in Revenue Management — 100% Online

HSMAI has developed a comprehensive training program designed for hotels, accommodation businesses, and professionals ready to grow in the field of Revenue Management.

Whether you're just getting started or looking to sharpen your skills, this flexible online program will help you drive performance and profitability.

🎓 Learn more & enrol: https://academy.hsmai.org/certificate-revenue-management-hospitality/

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28 Burwood Road
Sydney, NSW
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