Three Blocks Left

26/02/2026

I can actually remember the moment I laid eyes on Miranda El-Atem as she walked into our studio for her interview all those years ago. I never would have guessed everything that was to come!

She kind of bounced in, gave a little wave and flashed her big ‘I-grew-up-in-Queensland-sunshine’ smile. She came in for a trial and everyone immediately loved her. I was so nervous offering her the role and she made me sweat it out ‘I’ll think about it over the weekend’.

I’m so (SO) grateful she decided to join team TBL. Over the last six years we have been through so much life and learning together. Figuring out how to be a fully remote team through the pandemic, interstate moves, maternity leaves, designing and delivering brand workshops, figuring out figma, getting excited about AI, saving each other from spiralling into AI-related existential dread, and creating and launching our podcast Brand Odyssey.

That adage that you should hire people better than you is true – and Miranda is the very best of this. She is a better designer than me, she’s funnier than me (this one cuts the deepest), while I tinker and overthink, she gets things done. The only thing I can do better than Miranda is balance the Xero file and given the opportunity she’d probably blitz me at that too because the woman loves data.

It’s her very special birthday today so wanted to take a moment and shine the light on my right hand woman, podcast co-host and friend.

God forbid our slack DMs ever see the light of day.

09/12/2025

Building a future where everyone belongs on site. 👷‍♀️🚧🛠️

Let us introduce you to NexGen – a movement redefining the construction industry with a bold brand and a clear mission: drive gender equity, champion diversity and connect young people of all genders to successful and impactful careers in construction.

NexGen was founded by  Dom Gill, as a non-profit, mission-driven extension of her groundbreaking construction company Urban Core, which champions gender diversity and equity in the heavily male dominated industry.

The .au brand captures the youth market through an optimistic, bold visual energy and tone of voice. Inspired by construction site aesthetics and the spirit of protest posters, the identity is bright, structural and unapologetically ambitious.

Designed to inspire the next generation to rethink and reshape the industry’s future – to ensure that one day the spaces we move through will be built in equal measure by the people who end up using them.

03/12/2025

03/12/2025

Bright. Effortless. Unapologetically human. ✨

We partnered with to revitalise their identity and bring their innovative, reusable skincare to a new generation.
Built on the values Simple, Pure, Powerful and Inspired, the new brand celebrates an uncomplicated routine that lets your skin do its thing. Their fibre-tech reusable skincare is reshaping how we think about traditional products, so we crafted a strategy and visual identity to match.

A fresh purpose statement — “Reinvent skin care that works with you and your world.” — paired with the tagline “Skin is Skin” sets the tone: innovative, accessible and human-centred.

From a refined logo that balances elegance and utility, to hand-drawn details and warm, inclusive photography, Santé Glow’s new look is all about connection.

Skincare that cares for people and the planet. 🌿✨

31/10/2025

It’s not everyday you get to not only rebrand but rename an organisation as special as Fair Foundations.

Previously known as Community First Step, for over 50 years, they have worked with and supported the people of Fairfield and Greater Western Sydney in building stronger communities and disrupting the cycle of disadvantage so prevalent in this area of Sydney.

While not changing who they are at heart, their name and brand no longer reflected the scale of their work or the strength of their purpose. They needed an identity that could unlock new opportunities while staying true to their roots.

Through collaboration, research and a signature purpose centred brand workshop, we uncovered what makes Fair Foundations truly unique, their gritty resolve and commitment to a future with social justice and equity at the forefront. From those insights we developed a new strategy, name and visual identity that reflect their enduring values and renewed ambition.

Their purpose statement is human-centric, and uniquely place-based. Helping people find their place speaks to inclusion and belonging, forging fair futures speaks to grit, determination and community capacity building to break the cycle of disadvantage.

Their new name Fair Foundations reflects both their heritage and purpose. ‘Fair’ speaks to equity and justice, and their Fairfield roots, while ‘Foundations’ conveys strength, stability, and the solid ground on which everyone can build a good and fulfilling life. Together, the two capture their commitment to creating fairer futures.

31/10/2025

With equity and social justice defined as the brand philosophy, we used these themes as a springboard for the visual identity. From the outset we wanted to create a graphic system that would encourage a highly multi-cultural and multi-lingual audience to catch glimpses of themselves, through either language, symbols or pattern. Where every element is designed to connect, include, and inspire.

The primary graphic device of the brand is a continuous-line pattern featuring the word “hello” in multiple languages. It can be scaled up, scaled down, used in multiples or singularly, creating cohesion over strict rules. The hand-drawn nature of the line adds a human, evolving quality and is symbolic of inclusivity and growth. This graphic device becomes a signature visual element across the brand with scope for different words and iterations being developed over time, allowing the brand to stretch, grow and evolve over time.

We honestly couldn’t be prouder of this brand and to have had the honour of working with this organisation. 💜🖤

30/10/2025

Season 3 of has been a blast - we’re just over half way and have some great case studies coming up! If you haven’t already, catch up on the brands we’ve unpacked so far this season including Seth Rogans Houseplant, Black Star Pastry, London Underground and MySpace! Link in bio or just search for Brand Odyssey wherever you get your podcasts 🎙️🚀

30/10/2025

With equity and social justice defined as the brand philosophy, we used these themes as a springboard for the visual identity. From the outset we wanted to create a graphic system that would encourage a highly multi-cultural and multi-lingual audience to catch glimpses of themselves, through either language, symbols or pattern. Where every element is designed to connect, include, and inspire.

Styling an equals symbol into the F of the custom wordmark embeds the theme of equity into the cornerstone of the identity. As a mathematical symbol, it is a universally recognised mnemonic for equality and transcends the barriers of language, meaning it’s understood and used the same way across different cultures.

The primary graphic device of the brand is a continuous-line pattern featuring the word “hello” in multiple languages. The hand-drawn nature of the line adds a human, evolving quality and is symbolic of inclusivity and growth. This graphic device becomes a signature visual element across the brand with scope for different words and iterations being developed over time, allowing the brand to stretch, grow and evolve over time.

Paired with warm, unique and high quality photography by that centres the people and places of Fairfield, their audience immediately get a sense of familiarity, connectedness and belonging.

We honestly couldn’t be prouder of this brand and to have had the honour of working with this organisation. 💜🖤