Studio Slatem

Studio Slatem Hand-drawn illustration and branding for growing brands with a sense of humour :) Sydney, Australia.
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I read a quote from James Clear a while ago that has stuck with me: “Be happy in the doing” - learning to enjoy the proc...
20/08/2026

I read a quote from James Clear a while ago that has stuck with me: “Be happy in the doing” - learning to enjoy the process rather than wishing for it to be over all the time.

There are so many things in life and business that we just want to be done with and get to the end of, but the process often takes up the majority of our time that it means we’re wishing away most of it.

Sometimes this is boring admin and emails, and other times it’s literally mid-project doing what I’ve always wanted to do, but I get caught up in wishing to fast-track to the goal post at the end, only to inevitably start the process all over again on another task or project.

Thinking of this quote makes me stop and reassess what I’m doing. And maybe it’ll help you too if you’re also mid-slog, wishing for it to pass.

“When you fall in love with the process rather than the product, you don’t have to wait to give yourself permission to be happy. You can be satisfied anytime your system is running”

💁🏻‍♀️ Let’s chat brand guidelines and style guides…So let’s start by unpacking the simplified style guide created for Cr...
23/07/2026

💁🏻‍♀️ Let’s chat brand guidelines and style guides…

So let’s start by unpacking the simplified style guide created for Crave Halmis - Korean Fast Casual as part of the For Starters Brand Identity Package as an example.

Because this package focuses on the brand foundations only, it doesn’t include broader directions like website styling, photography direction or illustration applications and the likes. But those can always be added later as the brand grows.

So what is included in a style guide?

✨ Logo usage: Which logo to use, when and how to use it, and on which backgrounds for best results.

🎨 Colour palette: Print and digital colour codes, plus guidance on colour hierarchy and tints for flexibility.

🔤 Typography: Font hierarchy and recommended structure, styling, and links to download or purchase licences.

Basically, it’s the go-to instruction manual for all things brand.

It keeps everything consistent across packaging, social media, signage, ads and more, so the brand always looks polished, professional and recognisable.

While creative interpretation and trying new things within this set of rules is encouraged, getting “too creative” and using new fonts and colours etc just ends in a confusing and messy brand. Which is not what we want.

Consistency builds trust. And trust builds loyalty.

👉 Does your brand have guidelines? Or are you winging it? 🍗

The Creative's Homepage Revival is a copy x branding collab between Sarah (on website copywriting) and myself (on brandi...
08/06/2026

The Creative's Homepage Revival is a copy x branding collab between Sarah (on website copywriting) and myself (on branding & illustration) aimed at creatives who really want their website homepages to finally look and sound as great and confident as the work they create for clients.

As creatives ourselves (and at the time, both with websites that felt a lil cringe and a lot not reflecting what we offer accurately) we realised that we were not alone in that way too many creatives let their websites sliiiiide off the priority list and into the overwhelmed-help-I-don't-know-where-to-start box.

So we joined forces and came up with a solution for busy creatives to finally have an easy way to outsource the hard yards to two fellow creative professionals who wield the skills, fun, and the recent experience of redoing their own websites, copy and brand refreshes, to get it done for them.

We're excited to offer a 20% off EOFY special running over June for you to jump on this limited opportunity to finally hand the daunting task over to the professionals so you can sit back and focus on your client work, knowing your homepage is about to blow potential clients straight into your inbox!

Drop Sarah or me a message for more info, or head over to my website! https://www.studioslatem.com/the-creatives-homepage-revival

Features of the four pop-inspired artworks created for mohair collection folders.They capture the vibrancy and colours ...
26/05/2026

Features of the four pop-inspired artworks created for mohair collection folders.

They capture the vibrancy and colours of the yarn samples inside, while featuring the iconic landscape and unique quirks of the Karoo (South Atrica’s home of mohair).

The covers tell a story of where the yarn comes trom, appealing to local and international buyers alike.

👉 Ready to create a unique story for your (or your client’s) brand?

All ideas welcome - just drop me a DM to get started!

We’re almost HALF WAY through 2026 already, and if you’re the business owner who declared, “This is finally the year I s...
19/05/2026

We’re almost HALF WAY through 2026 already, and if you’re the business owner who declared, “This is finally the year I sort out my branding!” back in January (or the January before that!)… consider this your signed-sealed-delivered reminder to actually make. it. happen!

Because somewhere between client or customer work, admin, invoices, social media, and trying to drink water like a functioning adult, your branding probably got shoved right back down the to-do list. Again.

And, fair enough. There’s always so much to do!

But if your brand makes you feel:
👎 uninspired
👎 overwhelmed
👎 or like it no longer represents the he bloody amazing quality of what you actually offer…

Then it might be time for a refresh.

With EOFY around the corner for Aussie businesses (or Q3 for everyone else), I’ve opened a couple of branding and brand illustration spots for May/June.

💡 A smart time to invest in the part of your business that is the main thing people judge you on before they’ve even worked with or bought from you.

So, whether you need:
💪 a full rebrand (if you’re pivoting) or a refresh (if you’re stuck in 2019)
✏️ custom illustrations for more personality (and new graphics to use on socials and your website)
🥂 or someone to untangle the many ideas in your head into a brand that finally feels like you…

Then let me help you!

👉 I’m booking punchy 15-minute brainstorm calls this week where we’ll chat about where you are in business, where you want to go, and what’s getting in the way of your brand getting there.

So if “update branding” has been haunting your to-do list for ages … now’s your sign.

Drop me a DM or a 🧠 and I’ll send over the booking link!

P.S. this is the first sneak peek of my own brand refresh that’s plodding along in the background.

I told myself I wouldn’t jump on the current look-at-my-logos trend. But here we are. But in colour and a little rejigg...
15/05/2026

I told myself I wouldn’t jump on the current look-at-my-logos trend.

But here we are.

But in colour and a little rejigged, because, well, gotta keep it on brand✨.

Here is a collection of some of my fave past logos, a mix of client and concept work.

👇 Which is your fave?
(Just tryna appease the algorithm nymphs 🙃…)

Sneak peek from my brand shoot yesterday 💛✏️📸! Thanks Robs Oosthuysen, Eastern Cape Photographer for encouraging all my ...
18/04/2026

Sneak peek from my brand shoot yesterday 💛✏️📸!

Thanks Robs Oosthuysen, Eastern Cape Photographer for encouraging all my weird and wonderful ideas. I had so much fun bringing these to life!

I had a... *Don't say it. Don't say it*... WHALE OF A TIME working with Whale Tail Digital!There I said it, because I di...
17/04/2026

I had a... *Don't say it. Don't say it*... WHALE OF A TIME working with Whale Tail Digital!

There I said it, because I did!

Sez came to me looking for the "missing piece" (as she called it) for her new website update that would capture what her different services were all about, while adding in professional fun to make it all feel more approachable and, well, fun!

With accessiblity and file-size in mind, we created the illustrations to work on the dark background, and created the files as SVGs (you can ask Sez more about optimising your website for sustainability though...)

👉 Keen to add "professional fun" elements to your website that are made JUST for your brand, and speak to your customers?
Drop me a DM and let's chat!

Happy Easter to all the Hot, Cross Buns out there 🐰🥚✨Hope everyone is soaking up the long weekend and chocolate with lov...
05/04/2026

Happy Easter to all the Hot, Cross Buns out there 🐰🥚✨

Hope everyone is soaking up the long weekend and chocolate with loved ones.

(P.S If you feel like you’ve seen this one before, then yes. Yes you have. Nothing wrong with a bit of artwork recycling every year 🙃)

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Sydney, NSW
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