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Studio Slatem

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Sydney, NSW
Studio Slatem

Hand-drawn illustration and branding for growing brands with a sense of humour :) Sydney, Australia.
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02/10/2026

Brand illustrations are more than just little icons you plop onto your website to fill some space and call it a day.

They become brand ambassadors, representing your business through storytelling, colours and viiiiiibes! Instantly recognisable without needing to paste your logo as big as your face next to it.

For Sarah Marriott's illustrations, we were aiming for fun, poppy, magical-feeling, grounded in creativity and authenticity.

And what better way to channel "authenticity" for a personal brand than to incorporate some of Sarah's favourite things: magical vibes, pop colours, beautiful drinks, but all with a light touch of grunge to ground it all and add a bit of texture.

While Sarah came in for a brand identity rebrand (strategy, logos, colours, fonts and illos), you can absolutely bring your brand in just for custom illustrations. Yay!

👉 Why not pop me a DM, and let's chat about what that could look like!

21/09/2026

I'm baaaack after some lovely time off enjoying sunshine and cocktails, and what better way to break my posting hiatus than with a few things I stand firm behind as a brand illustrator and designer.

Are there any that make you say 'heck yeah' to as a fellow business owner?

24/08/2026

📰 Today’s headline reads: “My computer and I are taking a break from each other”.

Nothing serious. We just need some space. And maybe some cocktails 🍸.

Buuuut…. I’ll still be around on emails and socials occasionally, but otherwise I’ll see you all properly back in studio from Monday 14 September 🫶.

👉 Keen to work together when I get back?

Just fill in my website contact form to book in a brainstorm call to get things started!

20/08/2026

I read a quote from James Clear a while ago that has stuck with me: “Be happy in the doing” - learning to enjoy the process rather than wishing for it to be over all the time.

There are so many things in life and business that we just want to be done with and get to the end of, but the process often takes up the majority of our time that it means we’re wishing away most of it.

Sometimes this is boring admin and emails, and other times it’s literally mid-project doing what I’ve always wanted to do, but I get caught up in wishing to fast-track to the goal post at the end, only to inevitably start the process all over again on another task or project.

Thinking of this quote makes me stop and reassess what I’m doing. And maybe it’ll help you too if you’re also mid-slog, wishing for it to pass.

“When you fall in love with the process rather than the product, you don’t have to wait to give yourself permission to be happy. You can be satisfied anytime your system is running”

23/07/2026

💁🏻‍♀️ Let’s chat brand guidelines and style guides…

So let’s start by unpacking the simplified style guide created for Crave Halmis - Korean Fast Casual as part of the For Starters Brand Identity Package as an example.

Because this package focuses on the brand foundations only, it doesn’t include broader directions like website styling, photography direction or illustration applications and the likes. But those can always be added later as the brand grows.

So what is included in a style guide?

✨ Logo usage: Which logo to use, when and how to use it, and on which backgrounds for best results.

🎨 Colour palette: Print and digital colour codes, plus guidance on colour hierarchy and tints for flexibility.

🔤 Typography: Font hierarchy and recommended structure, styling, and links to download or purchase licences.

Basically, it’s the go-to instruction manual for all things brand.

It keeps everything consistent across packaging, social media, signage, ads and more, so the brand always looks polished, professional and recognisable.

While creative interpretation and trying new things within this set of rules is encouraged, getting “too creative” and using new fonts and colours etc just ends in a confusing and messy brand. Which is not what we want.

Consistency builds trust. And trust builds loyalty.

👉 Does your brand have guidelines? Or are you winging it? 🍗

08/06/2026

The Creative's Homepage Revival is a copy x branding collab between Sarah (on website copywriting) and myself (on branding & illustration) aimed at creatives who really want their website homepages to finally look and sound as great and confident as the work they create for clients.

As creatives ourselves (and at the time, both with websites that felt a lil cringe and a lot not reflecting what we offer accurately) we realised that we were not alone in that way too many creatives let their websites sliiiiide off the priority list and into the overwhelmed-help-I-don't-know-where-to-start box.

So we joined forces and came up with a solution for busy creatives to finally have an easy way to outsource the hard yards to two fellow creative professionals who wield the skills, fun, and the recent experience of redoing their own websites, copy and brand refreshes, to get it done for them.

We're excited to offer a 20% off EOFY special running over June for you to jump on this limited opportunity to finally hand the daunting task over to the professionals so you can sit back and focus on your client work, knowing your homepage is about to blow potential clients straight into your inbox!

Drop Sarah or me a message for more info, or head over to my website! https://www.studioslatem.com/the-creatives-homepage-revival

26/05/2026

Features of the four pop-inspired artworks created for mohair collection folders.

They capture the vibrancy and colours of the yarn samples inside, while featuring the iconic landscape and unique quirks of the Karoo (South Atrica’s home of mohair).

The covers tell a story of where the yarn comes trom, appealing to local and international buyers alike.

👉 Ready to create a unique story for your (or your client’s) brand?

All ideas welcome - just drop me a DM to get started!

19/05/2026

We’re almost HALF WAY through 2026 already, and if you’re the business owner who declared, “This is finally the year I sort out my branding!” back in January (or the January before that!)… consider this your signed-sealed-delivered reminder to actually make. it. happen!

Because somewhere between client or customer work, admin, invoices, social media, and trying to drink water like a functioning adult, your branding probably got shoved right back down the to-do list. Again.

And, fair enough. There’s always so much to do!

But if your brand makes you feel:
👎 uninspired
👎 overwhelmed
👎 or like it no longer represents the he bloody amazing quality of what you actually offer…

Then it might be time for a refresh.

With EOFY around the corner for Aussie businesses (or Q3 for everyone else), I’ve opened a couple of branding and brand illustration spots for May/June.

💡 A smart time to invest in the part of your business that is the main thing people judge you on before they’ve even worked with or bought from you.

So, whether you need:
💪 a full rebrand (if you’re pivoting) or a refresh (if you’re stuck in 2019)
✏️ custom illustrations for more personality (and new graphics to use on socials and your website)
🥂 or someone to untangle the many ideas in your head into a brand that finally feels like you…

Then let me help you!

👉 I’m booking punchy 15-minute brainstorm calls this week where we’ll chat about where you are in business, where you want to go, and what’s getting in the way of your brand getting there.

So if “update branding” has been haunting your to-do list for ages … now’s your sign.

Drop me a DM or a 🧠 and I’ll send over the booking link!

P.S. this is the first sneak peek of my own brand refresh that’s plodding along in the background.

15/05/2026

I told myself I wouldn’t jump on the current look-at-my-logos trend.

But here we are.

But in colour and a little rejigged, because, well, gotta keep it on brand✨.

Here is a collection of some of my fave past logos, a mix of client and concept work.

👇 Which is your fave?
(Just tryna appease the algorithm nymphs 🙃…)

18/04/2026

Sneak peek from my brand shoot yesterday 💛✏️📸!

Thanks Robs Oosthuysen, Eastern Cape Photographer for encouraging all my weird and wonderful ideas. I had so much fun bringing these to life!

Address

Sydney, NSW
2170

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.studioslatem.com/

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