Communicating The Arts

06/08/2026

Leadership does not begin with a senior title. 💡

Young professionals mistake thinking they are not ready to lead. But leadership can begin much earlier, in how you build relationships and use your voice.

Gretchen Coss, Senior Vice President/Strategic Partnerships at G&A, opened the fifth edition of 30UNDER30 with her masterclass, Leadership Unlocked.

Drawing on her own experience, Gretchen invited our mentees to:

🟡Think differently about leading a team
🟡Create space for growth and collaboration
🟡Become more comfortable taking responsibility
🟡Recognise that leadership evolves throughout a career

Discover more about the masterclass 👉 https://youtu.be/iIQynbA_QRo?si=iH_xUgk-6kxsBYWt

A huge thank you to our partner G&A Strategy and Design, and to Gretchen for sharing her experience with such generosity and energy! 🙏

Our 30UNDER30 young professionals left with practical tools, a stronger sense of their own leadership potential, and plenty to reflect on! What a great momentum to begin with.

🟡 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗺𝗲𝗮𝗻 𝘁𝗼 𝘆𝗼𝘂?Last month, our 𝟯𝟬 𝗨𝗡𝗗𝗘𝗥 𝟯𝟬 co...

27/07/2026

How do you diversify your audience and reach new communities? 🔍

As cultural organisations compete for attention in an era of information overload, reaching new audiences has become one of the sector's biggest challenges.

At Communicating the Arts Ottawa - Gatineau 2026, Lisa Tremblay-Goodyer, General Director of Communications and Policy at Library and Archives Canada, shares how the organisation is responding by developing the first audience framework for an archival institution in Canada.

The framework is helping shape services, experiences and the public vision for Ādisōke, the new shared facility bringing together Library and Archives Canada and Ottawa Public Library. 🏛️📚
Read more 👉 https://communicatingthearts.com/lisa-tremblay-goodyer

Discover how a deeper understanding of audiences can help cultural institutions build trust, broaden their reach and shape more meaningful public experiences.

𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗻𝗴 𝗧𝗵𝗲 𝗔𝗿𝘁𝘀 – 𝗢𝘁𝘁𝗮𝘄𝗮-𝗚𝗮𝘁𝗶𝗻𝗲𝗮𝘂 𝟮𝟬𝟮𝟲
𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗧𝗿𝘂𝘀𝘁, 𝗕𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝗪𝗼𝗿𝗹𝗱𝘀 (𝘊𝘰𝘯𝘴𝘵𝘳𝘶𝘪𝘳𝘦 𝘭𝘢 𝘤𝘰𝘯𝘧𝘪𝘢𝘯𝘤𝘦, 𝘰𝘶𝘷𝘳𝘪𝘳 𝘭𝘦 𝘥𝘪𝘢𝘭𝘰𝘨𝘶𝘦)
📅 13–16 October 2026
📍 Ottawa-Gatineau, Canada
🎟️ Reserve your early bird pass: https://my.weezevent.com/communicating-the-arts-ottawa-2026

23/07/2026

Meet the mentors of the 2026 30 UNDER 30 Mentorship Program!

Each year, the heart of the program lies in the generosity and commitment of our mentors. They volunteer their time to support the next generation of cultural professionals and help them navigate the early stages of their careers.

Over the next six months, they will share their experience and offer guidance through honest conversations and thoughtful exchange.

Thank you to all the mentors for their time and support. 🙏

22/07/2026

Communicating the Arts will be part of the MUTEK Forum in Montréal taking place from 26-28 August 2026.🚀

On 26 August, as part of the session Entangled Spaces: Art, Technology and the Future of Cultural Engagement, our CEO Corinne Estrada will join a conversation on the opportunities and questions emerging at the intersection of culture and technology.

The session will feature Tracy Rector, whose work centres on an unsanctioned digital intervention that brought together seventeen Indigenous artists to reframe the narratives of the American Wing at the The Metropolitan Museum of Art, New York.

Innovations and digital creativity continue to shape conversations across the sector and will also be explored at Communicating the Arts 2026.

We look forward to continuing the dialogue in Montréal this August and in Ottawa - Gatineau this October. 💬

MUTEK Montréal

17/07/2026

What if the future of audience engagement isn't about reaching more people, but helping people reconnect? 🤝

For years, cultural organisations have focused on visibility, more reach and bigger audiences.
But what if the real measure of success is something else entirely?

At Communicating the Arts Ottawa-Gatineau, three speakers from rural arts organisations will share how they are building stronger relationships with their communities through culture.

🔴 🇪🇪 Ülle Puustusmaa, Viscosa Kultuuritehas explores how culture can build trust in a small island community.

🔴 🇦🇺 Louisa Gordon, The Unconformity shares how ongoing dialogue has turned communication into participation.

🔴 🇺🇸 Joe Luckett, Art Farm at Serenbe explains how storytelling and nature based experiences can create deeper connections.

Three organisations in three different countries, each showing that audience engagement is about more than attracting visitors. It is about creating lasting relationships.

📖 Read the full article : https://communicatingthearts.com/resources/canruralculturalorganisationsrebuildcommuniities

Join us from 13 to 16 October to hear their stories and continue the conversation.

⏳ Last few days for Early Bird registration ⏳

𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗻𝗴 𝗧𝗵𝗲 𝗔𝗿𝘁𝘀 – 𝗢𝘁𝘁𝗮𝘄𝗮-𝗚𝗮𝘁𝗶𝗻𝗲𝗮𝘂 𝟮𝟬𝟮𝟲
𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗧𝗿𝘂𝘀𝘁, 𝗕𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝗪𝗼𝗿𝗹𝗱𝘀 (𝘊𝘰𝘯𝘴𝘵𝘳𝘶𝘪𝘳𝘦 𝘭𝘢 𝘤𝘰𝘯𝘧𝘪𝘢𝘯𝘤𝘦, 𝘰𝘶𝘷𝘳𝘪𝘳 𝘭𝘦 𝘥𝘪𝘢𝘭𝘰𝘨𝘶𝘦)
📅 13–16 October 2026
📍 Ottawa-Gatineau, Canada
🎟️ Reserve your early bird pass: https://my.weezevent.com/communicating-the-arts-ottawa-2026

Can rural cultural organisations rebuild communities? Three speakers at Communicating the Arts present a new model of audience engagement driven by trust, participation and belonging For years, the cultural sector has pursued a familiar ambition: greater visibility. More visitors, more followers,

15/07/2026

Can AI become a trusted curatorial tool for museums? 🤖

As museums increasingly explore artificial intelligence as a new form of cultural mediation, one challenge stands out: how can an AI driven character engage visitors conversationally while remaining historically accurate and credible?

At Communicating the Arts Ottawa-Gatineau 2026, Nicolas S. Roy, CEO, Founder, and Executive Creative Director of Dpt., shares the development of an AI experience created for Pointe à Callière Museum in Montréal.

Rather than focusing on AI as spectacle, Nicolas examines it as a curatorial instrument. Through this case study, he explores what worked, what did not, and shares practical strategies for museums looking to adopt AI responsibly while preserving visitor trust.

Read more 👉 https://communicatingthearts.com/nicolas-roy

𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗻𝗴 𝗧𝗵𝗲 𝗔𝗿𝘁𝘀 – 𝗢𝘁𝘁𝗮𝘄𝗮-𝗚𝗮𝘁𝗶𝗻𝗲𝗮𝘂 𝟮𝟬𝟮𝟲
𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗧𝗿𝘂𝘀𝘁, 𝗕𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝗪𝗼𝗿𝗹𝗱𝘀 (𝘊𝘰𝘯𝘴𝘵𝘳𝘶𝘪𝘳𝘦 𝘭𝘢 𝘤𝘰𝘯𝘧𝘪𝘢𝘯𝘤𝘦, 𝘰𝘶𝘷𝘳𝘪𝘳 𝘭𝘦 𝘥𝘪𝘢𝘭𝘰𝘨𝘶𝘦)
📅 13–16 October 2026
📍 Ottawa-Gatineau, Canada
🎟️ Reserve your early bird pass: https://my.weezevent.com/communicating-the-arts-ottawa-2026

09/07/2026

Mark your calendars for 13 October. 🌟

We are preparing a memorable opening evening to launch Communicating the Arts Ottawa–Gatineau 2026 at the Canadian Museum of History.

As we welcome delegates from around the world, the evening will unfold through an opening keynote, a special performance by Cat Burton, Creative Director, Create Art Together, Creative Producer, Children’s Museum of Pittsburgh (USA) in collaboration with DJ Velvet, and the opportunity to discover the museum galleries after hours! 🤩

The perfect way to begin three days of conversations and connections.

We'll see you on 13 October as we open the 2026 chapter of Communicating the Arts.

⏳ Early Bird registration ends soon ⏳

Learn more about the conference 👉https://youtu.be/9gK52tqdhJY?si=kSkskLu0TWqi2H0U

𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗻𝗴 𝗧𝗵𝗲 𝗔𝗿𝘁𝘀 – 𝗢𝘁𝘁𝗮𝘄𝗮-𝗚𝗮𝘁𝗶𝗻𝗲𝗮𝘂 𝟮𝟬𝟮𝟲
𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗧𝗿𝘂𝘀𝘁, 𝗕𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝗪𝗼𝗿𝗹𝗱𝘀 (𝘊𝘰𝘯𝘴𝘵𝘳𝘶𝘪𝘳𝘦 𝘭𝘢 𝘤𝘰𝘯𝘧𝘪𝘢𝘯𝘤𝘦, 𝘰𝘶𝘷𝘳𝘪𝘳 𝘭𝘦 𝘥𝘪𝘢𝘭𝘰𝘨𝘶𝘦)
📅 13–16 October 2026
📍 Ottawa-Gatineau, Canada
🎟️ Reserve your early bird pass: https://my.weezevent.com/communicating-the-arts-ottawa-2026

We’re excited to announce the theme for Communicating The Arts – Ot...

03/07/2026

What can cultural organisations learn from the world of sport? ⚽🎭

At Communicating the Arts, we believe innovation often starts by learning from other industries.

Sports clubs have long built lasting relationships with their fans through audience insights and data driven marketing.

Mathilde Gaultier, Sales Manager at Arenametrix, explores how marketing practices from the sports sector can inspire new approaches and strengthen audience engagement across cultural institutions.

Using a performing arts case study, she shares practical ways to structure and activate audience data to strengthen engagement, improve communication, and support better decision making.

Read more 👉 https://communicatingthearts.com/mathilde-gaultier

𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗻𝗴 𝗧𝗵𝗲 𝗔𝗿𝘁𝘀 – 𝗢𝘁𝘁𝗮𝘄𝗮-𝗚𝗮𝘁𝗶𝗻𝗲𝗮𝘂 𝟮𝟬𝟮𝟲
𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗧𝗿𝘂𝘀𝘁, 𝗕𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝗪𝗼𝗿𝗹𝗱𝘀 (𝘊𝘰𝘯𝘴𝘵𝘳𝘶𝘪𝘳𝘦 𝘭𝘢 𝘤𝘰𝘯𝘧𝘪𝘢𝘯𝘤𝘦, 𝘰𝘶𝘷𝘳𝘪𝘳 𝘭𝘦 𝘥𝘪𝘢𝘭𝘰𝘨𝘶𝘦)
📅 13–16 October 2026
📍 Ottawa-Gatineau, Canada
🎟️ Reserve your early bird pass: https://my.weezevent.com/communicating-the-arts-ottawa-2026

25/06/2026

The future of digital culture is not only discussed. It is experienced. 🤩

We are delighted to welcome MUTEK Montréal, known internationally for bringing together digital creation and electronic music through immersive experiences, as our Artistic Partner.

At Communicating the Arts this October, MUTEK Montréal will introduce CLOUD BODIES by Allison Moore, Montreal based new media artist and filmmaker.
This project was supported as part of the residency program of the Société des arts technologiques [SAT] , as well as by the Quebec Arts and Letters Council and the Montreal Arts Council.

Combining contemporary dance, real time technologies and digital landscapes, the project invites audiences to reconsider how human presence can inhabit and transform digital worlds. 🌐

Projects such as CLOUD BODIES invite us to reflect on how technology is reshaping the ways we communicate and experience culture.

We look forward to sharing this experience and continuing conversations on digital transformations in the cultural sector.

Read more 👉https://communicatingthearts.com/allison-moore-mutek

𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗻𝗴 𝗧𝗵𝗲 𝗔𝗿𝘁𝘀 – 𝗢𝘁𝘁𝗮𝘄𝗮-𝗚𝗮𝘁𝗶𝗻𝗲𝗮𝘂 𝟮𝟬𝟮𝟲
𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗧𝗿𝘂𝘀𝘁, 𝗕𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝗪𝗼𝗿𝗹𝗱𝘀 (𝘊𝘰𝘯𝘴𝘵𝘳𝘶𝘪𝘳𝘦 𝘭𝘢 𝘤𝘰𝘯𝘧𝘪𝘢𝘯𝘤𝘦, 𝘰𝘶𝘷𝘳𝘪𝘳 𝘭𝘦 𝘥𝘪𝘢𝘭𝘰𝘨𝘶𝘦)
📅 13–16 October 2026
📍 Ottawa-Gatineau, Canada
🎟️ Reserve your pass : https://my.weezevent.com/communicating-the-arts-ottawa-2026
📸 Cloud Bodies, Allison Moore