01/11/2024
This week we spoke with Greg Thom at The Community Advocate about the rise of micro activism in Australia, on the back of research with Ben & Jerry's for the local launch of their "Make Some Motherchunkin' Change!" campaign, which aims to inspire the everyday Aussie to make small, positive change in the world.
The resarch found while just three out of 10 Australians consider themselves activists, seven out of 10 are rolling up their sleeves and taking action in their communities.
You can hear more about the research and campaign here - https://www.youtube.com/watch?v=MikTXMKg6gM