Article Writers Australia

13/05/2025

Free webinar for B2B marketers who want smarter insights and sharper strategies—without more hours at the desk.

If you're ready to bring clarity and efficiency to your campaign reporting, testing, and performance tweaks—this session is for you.

🎯 Webinar: How to Test, Measure and Optimise for Better Campaign Results
📅 Wednesday, 28 May | 1:00 PM AEST

In this session, we’ll cover:
✔️ How to simplify reporting without losing depth
✔️ Smarter, faster A/B testing frameworks
✔️ Tools and techniques to optimise campaigns in real-time

🔗 Register now → https://bit.ly/42OJxp3

05/03/2025

Free Webinar – One Brand, One Voice: Aligning Channels and Content

Join co-hosts Leonie Seysan (Article Writers Australia) and Johnna Ehmke (Kaleidoscope Marketing & Events), for a free webinar on ensuring consistence messaging across channels and formats.

They’ll be providing practical tips on:

🔹 Ensuring Alignment – How to make digital, social, email, and events work together seamlessly.
🔹 Tailoring Content Without Extra Work – Practical ways to streamline your content process for easy adaptation.
🔹 Consistency & Flexibility – Keep messaging consistent while allowing for channel-specific customisation.
🔹 Creating a Unified Customer Experience – Ensure every brand interaction feels connected and cohesive.

Registration is open!
https://bit.ly/3XeZ521

15/10/2024

It's Booktober! Join me (Leonie) in reading some books this month to support this great WestWords initiative that raises funds for books and literacy programs in Western Sydney.

Participants can pledge to read a certain number of books and raise funds to support WestWords in providing essential books and literacy programs to disadvantaged kids in the Greater Western Sydney region.

You can register as a bookworm or support someone else’s efforts!
Find out more: https://bit.ly/3BEML3f

I’ll be reading:

1. Diary of a First Time CMO by Alice de Courcy
2. Essentials of Thought Leadership & Content Marketing by Paul M Kaplan
3. (Re-reading a favourite) Synchronicity – An Acausal Connecting Principle by Carl Jung
4. The Mindful Body by Ellen J. Langer

I'm reading during Booktober to raise funds to put books into the hands of kids

04/09/2024

Marketing career coach Emma Graham shared her insights with me in our latest Content with Humans episode.

We discussed the current job market, marketing career progression and marketing roles, the rise of fractional CMOs, AI, in-demand skills, and more. Whether you’re just starting out in marketing, or your goal is to a CMO of Head of Marketing role, Emma has some useful tips.

Preview below, or view the full episode at:

Audio: https://contentwithhumans.buzzsprout.com
Video: https://www.youtube.com/

22/08/2024

SEO & content tips. I recently spoke with Sydney SEO consultant Pulkit Agrawal from UR Digital, for our Content with Humans podcast.

We talked about SEO trends, content strategies, how AI is impacting search, and what businesses might need to focus on in 2024/2025.

Our latest article summarises some of the SEO and content tips drawn from the conversation.

What should you focus on to improve or maintain your SEO in 2024 and 2025? SEO and content tips to help you stay ahead of the curve.

17/08/2024

Marketing case studies are gold, but they can be challenging to create. Here are our tips for planning and writing marketing case studies for a business.

14/08/2024

Elevating Visibility with Book Publishing and PR

For Episode 6 of Content with Humans, Leonie spoke with Shoma Mittra. Shoma is an experienced journalist and book author who now helps others to plan and write business books and memoirs. Shoma also teaches people how to find their own opportunities for media exposure.

If you’re curious about what’s involved in writing, publishing, and marketing a business book, tune in for insights – Shoma has helped over 250 people to publish.

Audio version here: https://contentwithhumans.buzzsprout.com

Video version on the Article Writers Australia You Tube Channel: https://www.youtube.com/

Previous episodes include conversations with Dave Power (videography), Pulkit Agrawal from UR Digital (SEO), Anja Jones (translation and localisation), Johnna Ehmke (Kaleidoscope Marketing & Events) and Adam Walsh (custom GPT applications).

In a world captivated by AI, let's celebrate the power of human creativity. Welcome to "Content with Humans," an engaging video series hosted by Leonie Seysan from content marketing agency Article Writers Australia. Join us for insightful int...

12/08/2024

IIn our first episode of the 'Content with Humans' podcast, I spoke with friend and fellow-networker, Dave Power from Power Creative. Dave had some great tips on ensuring an excellent outcome when shooting corporate or event videos. We’ve summarised his tips in the latest article on our blog.

Insights on using video in content marketing from professional videographer Dave Poswer of Power Creative.

08/08/2024

Planning to write a business book to increase your visibility as a topic expert or industry leader?

This week Leonie interviewed Shoma Mittra, self-publishing assistant, book editor and ghost-writer based in Perth WA, for episode 6 of Content with Humans,

As an experienced print and tv journalist, and published book author, Shoma has an amazing amount of experience and insight to share. She’s helped over 250 people to publish their books.

Leonie and Shoma talked about the book development process, self-publishing vs traditional publishing, the ROI on business books, book marketing, and also about how businesses can find media exposure opportunities themselves, with the right knowledge and effort.

Preview below. The full episode will be live early next week. It’s packed full of useful information and advice. Shoma also shares some of her current projects and success stories.

To check out previous episodes:
Audio only: https://contentwithhumans.buzzsprout.com
Video versions: https://www.youtube.com/

30/07/2024

Wondering how to put Chat GPT to use with your business? In Ep 5 of Content with Humans, Custom GPT builder Adam Walsh from Bizualize talks about what he’s been building for clients and how easy it is to create your own Custom GPT application.

Here's a link to the audio version on BuzzSprout: https://bit.ly/3yn18rJ

Or click below for the video version on You Tube:
https://youtu.be/nEstAGrXU00?si=nqVuo-ybtAdJL1Bz

Chat GPT presents a huge opportunity for smaller businesses, particularly around the creation of custom GPTs – but many aren’t sure how to harness it. In thi...

16/07/2024

Got a few minutes? Tune in to ‘Content with Humans’ for personal insights from people working in marketing. In a world infatuated with AI, let’s celebrate human expertise and creativity – after all, AI wouldn’t exist without it😊.

Play the preview below or check out all the episodes on BuzzSprout or YouTube (links below)

My podcast hosting skills are still in development 😊, but the following episodes are live:

Episode 1: The Power of Video: a conversation with Dave Power from Power Creative.

Episode 2: Not Getting Lost in the Translation: a conversation with Anja Jones about content localisation and translation for the European market.

Episode 3: Unmasking SEO: a conversation with Sydney SEO consultant Pulkit Agrawal from UR Digital.

Episode 4: From the USA to Australia: a conversation with marketing strategist Johnna Ehmke from Kaleidoscope Marketing & Events

Listen to the podcast:
https://lnkd.in/gyNPxVdp

View video version on YouTube: https://lnkd.in/gUKex5tc

12/07/2024

Episode 4 of the Content with Humans podcast is coming soon! In Ep 4 Leonie speaks with marketing strategist Johnna Ehmke from Kaleidoscope Marketing & Events who’s worked in corporate marketing in the USA and Australia. They discuss the cultural differences, marketing careers, stakeholder management, AI, and more.

Click the video below for previews of our first few episodes.

Visit the Podcast for full episodes:
https://lnkd.in/gyNPxVdp

Or view the video versions on our YouTube Channel:
https://lnkd.in/gUKex5tc