Atomic Tangerine

21/12/2023

Atomic Tangerine will be taking a break from 21 December 2023 and returning to the office on 8 January 2024. Have a wonderful festive season!

06/10/2023

Atomic Tangerine is strongly in support of the Voice. We need an enshrined seat at the table for the First Peoples of Australia to have a say on decisions that effect them.
If you don’t know – find out! 🖤💛❤️

13/02/2023

Valentine's Day is a holiday that is celebrated all around the world and businesses are not immune to its romantic appeal. Many companies choose to participate in this day of love by creating social media posts and campaigns that would make Cupid proud. But before you grab your bow and arrow, let's think about whether creating a Valentine's Day social post is right for your business.

Pros:

1. Increased engagement: Valentine's Day is a popular holiday and creating a related post engages with your followers who are enjoying the vibe. They'll be all hearts and likes in no time!

2. Showcasing your brand's personality: A Valentine's Day social post is an opportunity for businesses to be playful and creative, showing off their softer side.

3. Further reach: Social media posts about Valentine's Day can be like love letters in a bottle, reaching far and wide. Maybe your post will be the one that finds its way to your future customer's heart.

4. Sales increase: For businesses that sell products or services related to Valentine's Day, such as florists, jewellery stores, and restaurants, a social media campaign can lead to increased sales. Why not take advantage of the impulse to shower gifts on those we love?

Cons:

1. Missed target audience: Not everyone celebrates Valentine's Day and some may find your posts irritating, or even worse, upsetting.

2. Limited relevance: For businesses that are not directly related to Valentine's Day, posting about the day may seem as awkward as a proposal at a Ted talk – what were you thinking?

3. Competition: Many businesses will be creating social media posts for Valentine's Day, which means that your post may get lost in the sea of lovey-dovey content. Like trying to find your soulmate at a stadium event!

Think carefully about participating in Valentine's Day on your social media accounts. There are potential benefits, such as increased engagement and sales, but there are also potential drawbacks, including alienating your target audience and limited relevance. Consider your brand's audience, products, and goals before taking the plunge into the sea of chocolates and roses. And remember, love is a many-splendored thing, but a social media post is forever!

21/11/2022

Is your workplace prepared for the festive season?

We are helping our clients get all their ducks in a row, ready for a well deserved break over the holidays.

Top 6 things we're thinking about this time of year:
• Celebratory staff lunches
• Corporate cards and gifts
• Office closure socials, email signatures and out of office notifications
• Black Friday/Cyber Monday sales and deals
• Scheduling festive posts
• What we need to have ready now so we're prepared for January

What else have you got in your comms plan? We're always here to help, so drop us a line.

09/11/2022

Atomic Tangerine is excited to share that Sybil Williams our CEO and founder, will be one of three presenters at Connect for Success – an online workshop for small businesses.

Learn about working with digital technology to present, promote and grow your business online and uncovering the latest technologies to best connect with your customers. Understand the true power of branding and marketing to protect your reputation and attract the customers you want. Use market research to plan for the future and develop strategies to expand your business.

Sybil will be joined by Karen Player from Virtual Excursions Australia and Ben Newsome from Fizzics Education for a jam-packed hour and a half of ah-ha moments, as well as ways to practically develop your small business.

Choose the time that suits you and register in advance:

Thursday 24 November 12–1:30pm (AEDT) https://us02web.zoom.us/webinar/register/WN_tgpn2r4jSZ-4pDNyLicqbQ

Friday 25 November 8–9:30am (AEDT) https://us02web.zoom.us/webinar/register/WN__Tc1nXZbQT-alSA6vt1bFg

20/07/2022

The crisis in the Ukraine is not abating and as we watch on helplessly, there *are* ways we can help real people, making a real difference. Atomic Tangerine has worked with this wonderful company in Ukraine who have now pivoted their business, time and energy to bringing supplies to people in need and raising money to purchase a school bus so the local children may be able to have a semblance of normality when school resumes in September.

Anatoliy and his team are putting all their money and efforts into supporting community, families and domestic refugees. We would be so appreciative if you could donate some money, big or small, straight to Ukrainian people looking after Ukrainian people. The money goes directly to them in real time.

We thank you so much for reading and considering helping Anatoliy and his team.

Hi. My name is Anatoliy. I live and work in a small town in the northwest of Ukraine in the Zhytomyr region. Before the Russian invasion, I ran a successful IT services company with many clients in Au

04/07/2022

This week we celebrate and observe NAIDOC Week – Get Up! Stand Up! Show Up!

NAIDOC Week celebrates the history, culture and achievements of Aboriginal and Torres Strait Islander peoples and is an opportunity for all Australians to learn about First Nations cultures and histories and participate in celebrations of the oldest, continuous living cultures on earth.

Get Up! Stand Up! Show Up! with First Nations people to amplify their voices and narrow the gap between aspiration and reality, good intent and outcome.

Find out more at: https://www.naidoc.org.au/

20/06/2022

Have you noticed that Ukraine headlines have slipped off the front page?

We have such short attention spans. Those living in the war zone don’t have that luxury.

So how can you help?

Atomic Tangerine were working with Anatoliy for several years before the Russians invaded. He and his team keep our systems functioning. And now he needs our help. Since the war started, he’s been dedicating all the time and resources of his family and business into helping the families and refugees pouring into his region.

Please consider donating – we have. It’s a way to know that the money is getting straight into the communities that need it.

Any donations go to buy food, nappies and other kids’ supplies – there are ongoing needs and prices are rising!

Please donate. Every donation will help their community as they work together to support each other in a country under attack.

Find out more: https://www.mycause.com.au/p/285624/grassroots-support-for-ukraine-families-and-refugees

14/12/2021

It's that time of year again where we look back on the year that was, and we count our lucky stars for all the good that has come out of what has been a tricky year! The Atomic Tangerine team wish you all happy holidays and can't wait to touch base with you in the new year. We will be closed from 17 December 2021 and back on deck Tuesday 4 January 2022. See you then!

18/09/2020