TrinityP3 - Strategic Marketing Consultants

TrinityP3 - Strategic Marketing Consultants http://www.trinityp3.com TrinityP3 Global Marketing Management Consultants We’re TrinityP3 – A global marketing consultancy.

For more than two decades, our belief has been that solving the complex challenges we face requires evidence-based thinking combined with design-focused creativity. It means we challenge our clients, and ourselves, to continuously evolve in thought and approach to develop innovative solutions that provides a competitive advantage to our clients globally with offices in Sydney, New York, London, Zurich and Singapore.

Traditional agency tender lists rely on static databases and personal bias. Discover why AI is revolutionising agency se...
13/08/2026

Traditional agency tender lists rely on static databases and personal bias. Discover why AI is revolutionising agency selection by delivering dynamic, objective, and precise matches for your brief.
https://ap1.hubs.ly/H018h0c0

Is AI delivering creative abundance or just creative convergence? On the latest Managing Marketing podcast, joins Darre...
11/08/2026

Is AI delivering creative abundance or just creative convergence? On the latest Managing Marketing podcast, joins Darren Woolley to discuss "cognitive surrender," systems thinking, and why true advertising original lives at the edges. 🎧👇
https://ap1.hubs.ly/H018W370

06/08/2026

What is pitchmaxxing? And how do marketers navigate a new AI led world where agencies often promise the world (but sometimes struggle to deliver?) This was one of the big topics of the week that TrinityP3 CEO Darren Woolley spoke to Ticker Ahron about in today's weekly adland cross.

The pair also discussed the topic of whether some brands were embracing and even chasing controversy as a strategy for gaining consumer attention (and what are the associated risks). Check it out below.

Marketing procurement is shifting from price taker to Value Architect. Real savings aren’t found in slashing agency rate...
04/08/2026

Marketing procurement is shifting from price taker to Value Architect. Real savings aren’t found in slashing agency rates—they’re in eliminating systemic waste and driving campaign performance.
Read the strategic guide from TrinityP3: https://ap1.hubs.ly/H018W270

Up to 20% of marketing productivity is lost to "friction costs." The fix isn’t another restructure or agency pitch—it’s ...
30/07/2026

Up to 20% of marketing productivity is lost to "friction costs." The fix isn’t another restructure or agency pitch—it’s architectural. Discover TrinityP3’s 3 pillars to eliminate bureaucracy and build a high-performing collaborative ecosystem. 🧠
https://ap1.hubs.ly/y0Z1bL0

30/07/2026

Is adland facing a growing measurement transparency crisis? Today TrinityP3 Darren Woolley spoke to Ticker's Ahron Young about the issue of marketers accepting 'free' measurement without questioning who is paying and whether that might be skewing the results. Link here for background on the debate: https://ap1.hubs.ly/H018CG30
The duo also discuss Meta's falling ad costs but ask if the effectiveness of social media is also suffering. Check it out below. 👇 👇 👇

AI is officially decoupling production time from output value. If your agency is still charging by the head-hour, you ar...
28/07/2026

AI is officially decoupling production time from output value. If your agency is still charging by the head-hour, you are locked in a race to the bottom. TrinityP3 CFO Nick Hand joins the podcast to unpack the "crisis of the hourly rate" & how to pivot.
https://ap1.hubs.ly/y0VHYq0

24/07/2026

AI has 'plundered' media content, but the discussion at the Andrew Olle Media Lecture and panel this week is how to make them pay? Darren Woolley and Ticker Ahron Young tackle this question today in their weekly cross looking at the implications for media companies in the era of AI and how the media leaders are dealing with this challenge.

Plus is Gambling the new to***co? Woolley shares the insights from his recent opinion piece on the topic and discusses the role the industry, brands and the Government must play to address this complex topic.

Traditional marketing process maps are perfect on paper but ignored in reality. TrinityP3’s Engagement Agreement methodo...
21/07/2026

Traditional marketing process maps are perfect on paper but ignored in reality. TrinityP3’s Engagement Agreement methodology ditches top-down enforcement for co-creation. When teams help build the workflow, they actually stick to it.
https://ap1.hubs.ly/y0YW7y0

16/07/2026

What does the newly created Australian Office of AI mean for Australian marketers and the creative sector? Darren Woolley and Ticker's Ahron Young tackle this question today in their weekly cross looking at the implications across the economy and why this is an important initiative in breaking down the silos of government in order to have coordination in the fast moving AI space.

The pair also talk about the commercial and ratings success of the 2026 FIFA World Cup on SBS and SBS On Demand. Woolley talks about how the public broadcaster helped build the game in Australia and how all eyes are now turning to the 2030 rights deal.

Address

Three International Towers, Level 24, Tower 3, 300 Barangaroo Avenue
Sydney, NSW
2000

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+61299649900

Website

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