TrinityP3 - Strategic Marketing Consultants

TrinityP3 - Strategic Marketing Consultants http://www.trinityp3.com TrinityP3 Global Marketing Management Consultants We’re TrinityP3 – A global marketing consultancy.

For more than two decades, our belief has been that solving the complex challenges we face requires evidence-based thinking combined with design-focused creativity. It means we challenge our clients, and ourselves, to continuously evolve in thought and approach to develop innovative solutions that provides a competitive advantage to our clients globally with offices in Sydney, New York, London, Zurich and Singapore.

How do you find agencies to tender for your account?Look for the Award winners?Who is being mentioned in the trade media...
02/10/2026

How do you find agencies to tender for your account?

Look for the Award winners?

Who is being mentioned in the trade media?

Awards recognize "The Work."

Headlines recognize "The PR."

Neither tells you if an agency has the expertise to solve your business problems.

Instead, try our deep-dive TrinityP3 AI Agency Search for commercial substance, not just trophies.

https://www.trinityp3.com/agency-search/

01/10/2026

What is happening at Australia's biggest media company Nine? TrinityP3 CEO Darren Woolley talks to Ticker's Ahron Young about the evolution of television and how do media players evolve their business models for the new digital world.

The pair also pick up the ongoing industry debate about marketers investing in digital social platforms at the expense of the local media players. What does it mean for the future of journalism and the so-called Forth Estate?

This week, The Advertising Doctor is diagnosing a condition that drains your resources and severely restricts your speed...
01/10/2026

This week, The Advertising Doctor is diagnosing a condition that drains your resources and severely restricts your speed to market: agency roster bloat. A healthy roster operates like a synchronized surgical team, with each specialist knowing their exact role. A bloated roster operates like a crowded waiting room, where everyone is fighting for attention, resulting in duplicate fees and overlapping scopes. Let’s get straight to your questions.

https://advertisingdoctor.substack.com/p/the-clinic-is-open-roster-bloat?r=9phsy&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Are traditional retainer and commission models holding your agency relationship back? Moving from static cost-input mode...
29/09/2026

Are traditional retainer and commission models holding your agency relationship back? Moving from static cost-input models to progressive, value-driven remuneration requires effort—but pays off in performance.
Read the guide from TrinityP3: https://ap1.hubs.ly/H018jBk0

Welcome to the clinic. This week, we are looking at the murky circulatory system of your marketing budget: media transpa...
29/09/2026

Welcome to the clinic. This week, we are looking at the murky circulatory system of your marketing budget: media transparency and supply chain health.

When your media buying is transparent, every dollar flows directly toward driving business growth. When it is diseased by hidden margins and black-box trading, your budget hemorrhages into the supply chain before it ever reaches a customer. Let’s get straight to your questions.

https://advertisingdoctor.substack.com/p/the-clinic-is-open-media-buying

Taking your agency in-house? Or been in-house for a while and not feeling 100%The Advertising Doctor has just the tonic ...
24/09/2026

Taking your agency in-house? Or been in-house for a while and not feeling 100%

The Advertising Doctor has just the tonic for you. And a prescription for each of the five ailments to get you back to rude health.

Asking "how much does a marketing agency cost?" is complicated—because agency fees aren't a static price list, they are ...
24/09/2026

Asking "how much does a marketing agency cost?" is complicated—because agency fees aren't a static price list, they are about negotiating volume, scope, and strategic value.
Read the post from TrinityP3: https://ap1.hubs.ly/H018j2G0

24/09/2026

Should media agencies be required to spend a percentage of their media spend with local media? This was one of the big topics that TrinityP3 CEO Darren Woolley discussed with Ticker's Ahron Young in their weekly catch up on all things adland. Check out the discussion above.

Are you suffering from retainer complacency, or is your agency billing by the hour and penalizing their own efficiency?T...
22/09/2026

Are you suffering from retainer complacency, or is your agency billing by the hour and penalizing their own efficiency?

The clinic is open. In this week's edition of The Advertising Doctor on Substack, we are diagnosing the financial cardiovascular system of your partnerships: agency fee models and contracts.

If your remuneration model is diseased, you end up counting pennies while the quality of your creative work flatlines.

Read the full diagnosis and get your prescriptions here.

Is the split between marketing and corporate affairs costing your business? 📉 On Managing Marketing, Orizontas Partner V...
22/09/2026

Is the split between marketing and corporate affairs costing your business? 📉 On Managing Marketing, Orizontas Partner Vanessa Liell joins Darren Woolley to discuss why bridging this divide is a critical leadership issue in a world of real-time scrutiny. 🎧👇
https://ap1.hubs.ly/H01brGR0

Address

Three International Towers, Level 24, Tower 3, 300 Barangaroo Avenue
Sydney, NSW
2000

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+61299649900

Website

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