02/03/2023
VIDEO MATTERS, BECAUSE....
82% of web traffic came from video in 2022. Are you missing out?
4 reasons why you should add a video to your page
Want to create a better landing page experience and boost conversions? It might be as easy as including a video on your page.
More and more marketers are using video as a means to connect with their audience.
And lucky for you, it’s never been easier to create an engaging marketing video. Even a simple smartphone video of you speaking to the camera and explaining your offer can lead to some powerful results.
Still not convinced? Here are four reasons to include a video on your landing page.
It keeps people on the page
A big part of generating a conversion is preventing visitors from leaving, and video is one of the best ways to do this.
A study by Brightcove revealed that people spend 105% more time on a page that has a video. And it makes sense. Videos are generally easier to consume than text, so users are less likely to quit halfway through your video than stop in the middle of one of your paragraphs.
Some people prefer watching to reading
A growing number of internet users would rather watch a video than read a block of text. So, adding a video will ensure you don’t lose these potential leads and customers.
Create a short video that gives an overview of your offer and what they can expect. This may be all they need to click your CTA button. Or, they might scroll down and start reading now that you’ve hooked them with your video.
Place your video right at the top of the page so users are given the choice right away to read your text or watch a video.
It’s great for explaining complex offers
If you want to learn how to do something, would you rather read an article or watch a video? Chances are, you prefer a video because you get instructions and see a demonstration at the same time.
The same is true for your products and offers.
If something’s a little more complicated and requires some explaining you’ll have better luck with a video, rather than text.
And the more people that understand your offer the more leads and sales you’ll generate.
Adding a video boosts conversion rates
With everything we know about the advantages of video, it’s no surprise that including a video on your landing page improves conversions.
According to Eyeview, landing pages with video convert at an 86% higher rate than those without.
So, if you’re not using video you’re definitely missing out.