WINR

05/03/2021

After much work from the team and generous support from partners, we are delighted to announce the launch of AdGate Audience Builder!

It’s never been more important to enable publishers to collect their own first-party data.

WINR today announced the launch of AdGate™ Audience Builder, the industry's first platform that enables publishers to gather their own first-party identity and insights at scale, to create addressable audiences.

03/11/2020

We're often asked about how AdGate™ works from a user perspective.

The process is highly unique in that we frequency cap the display of our ad formats to a user at the publisher level - meaning that once a user has "paid" for their content with a 1-click brand interaction, they'll retain free access without seeing another advert. for a full 7 days.

Millions of interactions/engagements over the years have shown this to be a sustainable ratio of content to advertising, and provides a fair and reasonable value exchange for all involved.

Check out https://bit.ly/3kbke8d for more on how AdGate™ works for advertisers and publishers.

29/10/2020

Another unique feature of our ad platform is that it allows fully customised publisher branding and messaging.

This allows the ad formats to reside more natively within the publishers' article template – conveying additional credibility, authenticity and ultimately increasing engagement & user interactivity.

Check out https://bit.ly/3kbke8d for more on how AdGate™ can be tailored to fit your site.

27/10/2020

With AdGate™ – we’ve taken the best of the ad-funded & paywall models and combined them into an innovative commercial platform to support digital publishers.

✔High Yield (5x -10x standard format CPMs)
Exceptional interaction rates and viewability

✔No Audience Loss
Continuous operation across multiple network partners for over 24 months with no decrease in site traffic or engagement

✔Incremental Revenue Channel
Runs easily in parallel existing ad-tech stacks or paywall technology

For more on how WINR helps provide a sustainable commercial model for publishers, visit https://bit.ly/3kbke8d

20/10/2020

Advertisers & free-access publishers, this is perhaps your greatest adversary!

This example of banner (ad) blindness, shown using eye-tracking, heat mapping software details established optical-use patterns wherein users recognise native article content and tune out conventional display ads, up to 91%* of the time (according to research by Lumen, Avocet and Campaign, UK).

For more on how WINR can help generate real measurable attention for advertisers and a sustainable commercial model for publishers, visit https://bit.ly/3kbke8d.

13/10/2020

Did you know?...

Many AdGate™ formats utilise creative specs from popular formats on Instagram & Facebook – providing brands and agencies the ability to repurpose their social assets across display.

Find out how WINR can help your brand get more mileage from existing creative by visiting https://bit.ly/3kbke8d or contact us for more details.

23/09/2020

Just because an ad is deemed ‘viewable’ doesn’t mean it has been viewed. Recent eye-tracking studies by Nielsen Norman Group confirm that ‘selective attention’ contributes to ad-blindness rates of >65% among conventional formats.

With AdGate™ we’ve taken a different approach that ensures advertisers only pay when their ads have been viewed and engaged with by their target audience, in a contextually relevant setting.

Anchoring our formats to a clear value exchange benefits publishers, advertisers and ultimately consumers who retain instant, free access to content.

Are your ads being seen? 👀

Recent eyetracking studies confirm an old finding: People tend to ignore design elements that signal advertisements.

18/09/2020

In this blog post, we examine the impact of ad-blindness on digital publishing, and why innovation, audience education and a shift toward attention measurement are key to ensuring the future of a healthy, diverse media ecosystem moving forward.

Without major changes to the unsustainable free-with-ads model or consumer sentiment toward traditional paywalls, publishers risk losing more ground to big technology companies.

15/09/2020

🏉 Excited to share our case study with Ladbrokes Australia. Over a six month period, we asked sports fans high impact questions about the teams they love during key events, with the goal of driving customer acquisition and engagement.

Paige Benson, Ladbrokes Digital Media Manager, said: “WINR’s ad formats have allowed us to do something totally unique in digital media – actually rise above all the noise and clutter in the landscape, capture the attention of our target audience, and engage them in a contextually relevant way, while still driving performance-oriented results.”

🏉 To find out how we achieved an 18 x higher interaction rate than standard display advertising, check our full case study: https://bit.ly/35FPEPh

WINR helps Ladbrokes engage sports enthusiasts during key events, driving conversions +33% more cost effectively than standard advertisement formats.

11/09/2020

For any marketer, the ability to capture attention is a critical element of a successful campaign. You can't drive awareness, consideration or direct response without it.

Despite this, study after study (like this one from Yellow, via B&T) demonstrates that the majority of ad formats online are largely ignored by consumers (and it's certainly not just social).

We created AdGate™ specifically with this in mind.

We create wholly unique opportunities for awesome creative to shine - for offers to be considered, and for connections to be made with consumers online.

In exciting news for skywriting & banner ads towed behind aeroplanes, Aussies are apparently ignoring digital campaigns.

08/09/2020

We're extremely proud of our work with nextmedia Pty Ltd (FTBL), and their commercial trial of AdGate™ .

During the period, 230k ad engagements were served resulting in a 31.6% interaction rate (vs. 2% industry average) and 6x improvement in yields vs standard formats.

Ryan Coombs, National Advertising Manager, at nextmedia said: “We found WINR offered a unique solution to achieve both objectives, offering guaranteed engagement as well as audience insights to the advertisers... while minimising impact on the ongoing user experience."

For more information, read the full story from B&T:

With digital media continually evolving, publishers are on the lookout for new ways to monetise their content. To help publishers, media technology company WINR has created advertiser-funded paywall ‘AdGate’, which serves as a way for gather greater yield from their audience, while keeping the c...

04/09/2020

One month after launching Australia’s first advertiser-funded paywall, we’re pleased to announce the appointment of Verizon Media’s Aaron Macarthur as our Commercial Director.

He will be supported by a newly announced advisory board which includes James Perry, former Head of Audience & Publishing Partnerships at Qantas Loyalty, and OnDeck Australia Chief Financial Officer, Jerry Yohananov.

WINR has ramped up the growth of Australia’s first ad-funded paywall, appoints Verizon Media’s Aaron Macarthur.The announcement:A month after launching Australia’s first advertiser-funded paywall, WINR has appointed Verizon Media’s Aaron Macarthur as its Commercial Director. Macarthur will b...