MedalTally

26/04/2026

Rohini didn’t set out to build a brand. She set out to heal her children.
Years of Ayurvedic research, certified organic ingredients, and cold-processed extractions later, OmniVeda was born. Our role was to give that story a visual language worthy of it.
Ancient wisdom. Modern rigour. One cohesive identity across every product, every range, every shelf.

23/12/2025

16/11/2025

Spotted the new Bunji Native Superfoods range at Bunnings today. It is always special seeing a brand with this much heart come to life on shelf.

Bunji is built on real food and real connection. Proudly Indigenous owned, the brand celebrates the bond between us and our four-legged mates, grounded in care, Country and community. Each treat is crafted with Australian Native Superfoods and formulated to nourish from the inside out, keeping things clean, simple and genuinely nutritious.

The packaging features illustrations by Kate Webster, with each artwork inspired by water, bushland or outback regions and the native ingredients that grow in those environments. It brings cultural depth and storytelling to the range while keeping the identity warm and familiar.

Walk Together. Stay Connected.

11/10/2025

Delighted to see our latest pack design for Bakers Maison on its way to Coles shelves.
Their Decadent Croissants filled with KITKAT® spread will be available from 13 October, a rich little moment of indulgence wrapped in buttery layers.

Our Tilted to Tempt concept pairs a confident angled panel with emotive words that invite rather than describe, letting the feeling lead. Warm, crafted and unmistakably Bakers Maison.




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11/10/2025

Delighted to see our latest pack design for Bakers Maison on its way to Coles shelves.
Their Decadent Croissants filled with KITKAT® spread will be available from 13 October — a rich little moment of indulgence wrapped in buttery layers.

Our Tilted to Tempt concept pairs a confident angled panel with emotive words that invite rather than describe — letting the feeling lead. Warm, crafted and unmistakably Bakers Maison.

Attention Coles shoppers ‼️
� Croissants filled with decadent KITKAT Spread available Monday 13.10.25 for a limited time only! 🥐🍫

20/04/2025

Just spotted in Harris Farms Redfern shop. This was such an amazing project to work on.
We've created a vibrant identity for this innovative vertical farming brand that's revolutionising how we grow and consume fresh produce in Australia.

The packaging design celebrates what Cloud Farms does best - super local, nutritiously dense leafy greens with an extended shelf life and significantly reduced environmental footprint. Each variety features transparent bags that showcase the fresh produce inside, paired with bold colour-coding (teal for Baby Spinach, magenta for Mixed Salad, and green for Rocket) that creates strong shelf presence.

The logo incorporates colourful leaf shapes that form a circular element within the 'o' of 'cloud' - a subtle nod to both the parent company Phyllome and the clay growing medium used in vertical farming.

This brand speaks to conscious consumers who care about both nutrition and sustainability, with messaging that reinforces the key benefits: hyper-local growing, no pesticides, 98% water recycling, and produce that stays fresh up to 3x longer than conventional options.

Keen to hear your thoughts on this fresh approach to sustainable food branding!

Cloud Farms | BRANDING STRATEGY BRAND DEVELOPMENT DESIGN PACKAGING DESIGN | Phyllome approached us to develop a distinctive brand identity and packaging system for their innovative vertical farming produce.

18/08/2024

Excited to see our latest packaging design for Neo Ayurvedic Teas hit the shelves in select Woolworths stores! This marks a significant milestone for the brand's expansion into mainstream retail.

Design highlights:

New eco-friendly carton
Innovative cut-out window showcasing the premium tea blend, visually linking to Neo's iconic glass jar design
Bold, unique colours for each SKU, set against a luxurious dark blue background

This design solution maintains Neo's premium image while expanding their reach into mainstream retail.
Spot these eye-catching cartons at select Woolworths and see how great design can elevate an already exceptional product.
Neo Naturally Australian

09/06/2024

Celebrating Indigenous Culture One Delicious Bite at a Time! 🍪

MedalTally had the privilege of creating the vibrant new branding and packaging for these amazing plant-based, dairy-free, nut-free*, and soy-free cookies. Working with founder Tezzi Roberts, a proud Wiradjuri woman, we brought her vision to life with the help of the stunning artworks by Wiradjuri artist Kate Webster and cookie photography by Richard Weinstein.

The new logo drives home that these tasty cookies are truly for everyone to enjoy freely. From the Traditional Superfood Collection with unique flavours like Sticky Chai & Kakadu Plum to the family recipes in the Miyagan Collection, every bite connects you to Australia's rich Indigenous heritage and they taste amazing.

It's so rare to find gluten-free products that actually taste this delicious! As someone newly navigating the gluten-free world, I'm over the moon by treats like these that don't compromise on taste or texture.

With the NAIDOC Cookie Tin and Box released for NAIDOC Week 2024 (7-14 July), these cookies are the perfect way to celebrate Aboriginal and Torres Strait Islander histories and cultures.

COOEE's "Kindness is our kinda thing" motto shines through, creating an inclusive, kinder world for all with every yummy bite. I'm so grateful they exist and that I was part of this journey! 🙏

Photography by Richard Weinstein

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05/04/2024

Finally some time to post some work, thanks Claude.ai for adding the dog puns

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I'm excited to unleash the news about the completion of a grrrrr-eat project – the packaging redesign for Ultimates Indulge Dog Food.

We have been working like dogs to design the new tray packs and multipack boxes as part of a complete range refresh.

Key highlights of this redesign include the prominent feature of Harvey the Havanese in a more natural grass setting, symbolising the brand's commitment to authenticity and quality. We've also emphasised the high-quality Grass Fed meat content, ensuring clear communication of the product's premium nature. New appetising food imagery helps the customer choosing the right product for their best fur-riend.

The impact of this redesign is evident on the shelves at Woolworths, where Ultimates is barking up a storm among competitors.

I'm proud of the collaborative effort that went into this project with the team of Ultimates.
You can find this ultimutt product now at your local Woolies.

21/12/2023

🎄Wishing you all a wonderful holiday season and a joyous new year.🎇🍾

🙏 Grateful for an incredible year of creativity and collaboration! Thanking all my amazing clients and colleagues for being part of this journey. Here's to more success and innovation in the upcoming year! 😎 🤗