What are the opening hours?

Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm

Incept

Name: Incept
Address: Sydney, NSW, 2223, AU
Telephone: +61414774808
Price range: Not applicable

Transform your business with Incept, where design meets strategy.

As your partners in change, we leverage over 26 years of expertise to build impactful brands and digital experiences.

28/04/2026

Not ready to jump into a full podcast episode?

Fair enough.

We’ve put together a 3 minute ThinkShift teaser that gives you a feel for what the podcast is all about.

It is a quick taste of the conversations Dr Leanne Elich and I are having through NeuroDesign, looking at where neuroscience meets business.

Pricing.
Trust.
Perception.
Decision-making.
The hidden reasons people say yes, hesitate, or walk away.

If you have been curious about ThinkShift but have not had the time or headspace to commit to a full episode yet, this is the best place to start.

Short.
Clear.
Straight to the point.

Give the teaser a listen and see if it pulls you in.
https://youtu.be/oDRRmSfe8W8?si=UUifTF7p3Fqr9HvH

11/03/2026

I had an issue with Calendly this week, and the real friction was not the product. It was the support experience.

I got stuck in a chatbot loop that could not read context, could not solve the issue, and could not get me to a human when it was clear the automation was failing.

That is not just bad support. That is bad UX.

Too many businesses still treat support as separate from the product. It is not. Support is part of the experience. It shapes trust. It affects retention. It influences whether someone gives you another chance or leaves with a bad impression.

The problem is not using a chatbot. The problem is forcing people through dead ends when the system should recognise friction and escalate. At that point, the customer is doing the work.

Good support UX should reduce effort, understand context, and know when to hand over. If it cannot do that, the rest of the product matters less.

10/12/2025

Last night at Come and See with Leanne.

Great conversations.
Sharp questions.
People genuinely curious about how neuroscience applies to real decisions, not theory.

Always a reminder that when you give people clarity, they lean in.

A job well done for Grace and her team.

14/10/2025

If your website makes people think, you’ve already lost them.

The brain craves fluency - things that feel easy to process.
When it doesn’t get that, trust drops. Conversion drops. Sales drop.

That’s why Swipe Health came back to us. Their brand was strong, but the website had drifted. It no longer felt like the authority it had become.

We rebuilt it using neuroscience principles - restoring visual fluency, tightening hierarchy, and refining colour and typography to increase trust and conversion.

The result was sharper authority and a smoother experience.

Design isn’t decoration. It’s decision science.

12/10/2025

Your logo isn’t your brand. It’s a memory trigger.

Domino’s just spent millions to remind people they still matter.
New logo, new jingle, new box design. Same product.

Why? Because memory fades faster than loyalty.

Every brand lives rent-free in the brain, not on a style guide.
If perception fades, recognition drops, trust drops, and sales follow.

Big brands spend millions to maintain that neural anchor.
Startups can do the same with design clarity and consistency.

Good design isn’t decoration.
It’s a shortcut to trust.
A way to lock your story into long-term memory.

That’s fluency bias at work: the easier something is to process, the more credible it feels.

Design clarity isn’t aesthetic. It’s neurological.

07/10/2025

A client of mine in executive search couldn’t land a meeting.
Decks were going out. Nothing was coming back.

Two weeks ago we launched Gladeside Partners’ new sales deck.
This one was built using applied neuroscience.

Now the phone won’t stop ringing.

That’s NeuroDesign™ at work.

26/08/2025

If you know, you know.

30/07/2025

The ACCC just dropped its final report. And it’s not pulling punches.

Google, Apple, Meta. Still running the show. Search. Social. App stores. Ads. All locked up.

Here’s the problem:
- Defaults that block out competition
- Commissions that bleed devs dry
- Algorithms no one can question
- Data that only flows one way

The ACCC wants new rules. Only for the big players. They’re calling it “Strategic Market Status”.

If passed, it means:
- No more self-preferencing
- Better access for third parties
- Actual transparency in how things work

This matters if you run ads, build products, or rely on reach. Because these systems shape your growth whether you like it or not.

24/07/2025

GPT‑5 isn’t just faster. It’s behavioural.

This next-gen model is shaping how we think, decide, and act - at scale.

It reduces friction.
Adapts to brain types.
Prioritises what matters.
And it’s starting to influence not just outputs, but judgement.

Which is exactly why we should be excited (and cautious).

- Ethics & Manipulation
When your co-pilot nudges, reframes, and persuades - who decides the intent? Used well, it’s brilliant.

Used blindly, it’s a dark pattern machine with a friendly interface.

- LLMs Learning from Slop
As more AI-generated content floods the web, future models are increasingly trained on recycled, contextless noise. Snake eats tail. Signal becomes sludge.

GPT‑5 might be smarter, but only if the data diet is clean.

This isn't just a tech upgrade. It’s the start of a new cognitive layer in business.

So before embedding GPT‑5 into everything, ask:
- What behaviour are we reinforcing?
- What content are we training it on?
- And are we optimising for outcomes… or just outputs?

22/07/2025

Yesterday’s webinar with Dr Leanne Elich was a blast.

Plenty of smart questions and no fluff.

It kicked off our new “...what science says to do about it.” series

This first session tackled:
– The cost of misdirected marketing
– Buyer psychology 101 (why people really buy)
– Five behavioural nudges that boost conversions instantly
– Design and language mistakes that kill performance
- Neurodesign in practice

Thanks to everyone who joined us live. The chat was 🔥

Next up? Pricing.
Not what you think works.
What the science and data say actually does.

Stay tuned for the date announcement...

20/07/2025

10 things you don’t want to hear after launching your new brand:

1. I love how the colours clash - really keeps you alert.
2. AI-made, human-ignored - a true team effort.
3. The inconsistent tone made it feel like a mystery novel.
4. I love how you’ve attracted new markets whilst alienating your core customers
5. The tagline could’ve worked for literally any industry. Versatile.
6. I couldn’t recognise the brand, which made it feel fresh every time.
7. The logo looked different on every platform - loved the surprise.
8. The stock icon of a rocket really screamed innovation.
9. Your brand voice felt like five people arguing in a group chat.
10. Every touchpoint felt like a different company - thrilling.

Address

Sydney, NSW
2223

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Telephone

+61414774808

Website

https://weareincept.com.au/

Alerts

Be the first to know and let us send you an email when Incept posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Incept:

Shortcuts

Address
Telephone
Opening Hours
Alerts
Contact The Business
Claim ownership or report listing

Featured

Hawk Health Digital
127 York Street

Want your business to be the top-listed Advertising & Marketing Company in Sydney?