Starts With A

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Sydney, NSW
Starts With A

We increase the value of established businesses through strategic rebranding.

06/02/2026

Stop asking “Do I love it?”

Ask a better question: “Will people remember it?”

Choosing a brand name matters, but many businesses overthink it.

A name’s job is simple: Anchor an idea in someone’s memory so they can find you, recall you, and recommend you.

When we help clients evaluate a name, we focus on four practical criteria:

1. Easy to remember – Can someone repeat it the next day?
2. Short – Easier to say, type, design with and recall.
3. Distinctive – Memorable beats descriptive.
4. Ownable – Available legally, digitally, and competitively.

We use a simple brand-naming scorecard to assess how well a name performs on these fundamentals.

How well does your brand name score?

16/04/2025

Try this prompt if you want a hard hitting dose of personal insight: "Now that you can remember everything I’ve ever typed here, point out my top five blind spots. Don't sugarcoat it, be honest."

If you were not aware, ChatGPT can now remember and access all your previous chats when you ask it a question. Each chat is no longer siloed. This means it knows a lot about how you think and can provide surprisingly accurate personal insights if you ask it the right question.

We've noticed that one of the top emerging uses for this current phase of AI's is as personal therapists / coaches and you can start to see why.

Try it for yourself and let us know in the comments how good the result is.

11/03/2025

We are putting on a knowledge sharing talk on "AI in branding" and you are ALL invited. 💃

Reserve a ticket link in profile.

Here's what we'll be covering:

1. Branding without the Bullsh*t: The core brand strategy principles that are key for creating future brand success.

2. How to leverage AI in Branding: Learn ways that AI can enhance your brand workflow, from market research to messaging and creative ex*****on.

3. Sh*t in = Sh*t out: The art (and science) of writing better AI prompts that produce better brand strategy outcomes.

4. Copyright, Trademarks and IP: Considerations and potential risks involved with using AI for brand work.

5. Full brand analysis for all attendees: All attendees receive an in depth personalised brand analysis report at the end of the session.

We'd love to see you there so grab a ticket and come along 😃

11/12/2024

How can you prove to your audience that you can deliver on your marketing promises?

What evidence can you share to backup your value proposition?

Awards
Experience
Accreditations
Testimonials
Industry recognition
Technologies
Methodologies

Sit with your team and discuss this question. What ways can you qualify your proposition and convince your audience that you can be trusted to deliver?

09/12/2024

At its core, strategy is about focus.

Strategy aims to bring order to the chaos of moving into the great unknown: the future.

Without strategy, it’s easy to get caught up on tasks that take your eye off the larger prize, spend wasted time on tangents that ultimately slow your progress towards the destination.

Strategy provides a plan of attack of how you are going to address the challenges in front of you and get to your destination.

05/12/2024

What is “brand”?

On a functional level, brand is simply a tool for people to know that you are you.

When a consumer is in a buying scenario and looking for a product in your category, you want to make the decision making process as effortless as possible.

Using design that stands out, that clearly communicates what you offer and consistently matches your existing brand identity (logos, colours, imagery etc) helps make this “choosing” moment as simple as possible for them.

Don’t make them have to think!

03/12/2024

What’s wrong with industry? Can you be the force to change it?

What’s stopping you?

Big questions lead to big conversations and set the stage for innovation to flourish.

Sit with your team and discuss this question and learn what motivates the people around you. It might just lead you to a new idea that will take your company in a refreshing new direction.

21/11/2024

It's a today. Our favourite type of Friday💃

This is a lovely client testimonial from Catherine at CMJ Food Services. We took the CMJ team through a brand evolution project to modernise and bring consistency to their growing business.

You can see the case study for the project on our website if you are interested.

20/11/2024

“Perceived Value” is created through combining multiple believable reasons that a target customer should do what you are wanting them to do, usually buying your product or service.

This value building blocks exercise is one we use with clients to help them to define the various elements that make up their brand value.

13/11/2024

Feeling like you are being pulled around by every potential opportunity in front of you? Don’t know what to do first?

You might be suffering from SOS: Shiny Object Syndrome.

This approach sends businesses in multiple directions at the same time, diluting company focus, spreading precious resources too thinly and reducing the chance of success for every action taken.

Fear not, there is a cure: just reach out to our team and we can equip you with an action based strategy to focus your thinking and lay out the exact steps you need to take to drive your larger goals.

Address

Sydney, NSW

Website

https://www.startswitha.co/

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