The Impact Agency

The Impact Agency We are an agency designed for a new world. Born into PR, evolved through the digital revolution. We have consciously disrupted ourselves to stay ahead.

Companies have lost connection with the people who drive their brands forward. The media world is exploding exponentially, people have access to more and more…They have the control to switch on and off at anytime. Many are consuming multiple channels at once. Many are blocking, switching, avoiding and fast-forwarding. We are an agency designed for this new world. THINK
We interrogate the past, und

erstand the present, anticipate the future. We obsess over people and their behaviour. We explore all the inputs available to us from the modern world – digital signals, research, consumer insight – and overlay future trends and data to create the IMPACT hypotheses. Our THINK tank includes: Human Understanding & Personas, Behaviour Change, Moment Maps, Research, Insights and Strategy, Workshops & Education, Reputation Management, Analytics & Marketing Science

CREATE
We believe the best part of a brand’s story is that it’s never finished. We take our IMPACT hypothesis to create big, wide, long ideas. We create: Content, Experiential, PR, News Packages, Research, Whitepapers & Dossiers, Social, Influencers – whatever it takes to get people talking, sharing and involved. CONNECT
We infiltrate people’s lives, using human networks to drive impact using: Earned, Paid, Social, Events & Activations, Influencers, Stakeholders. We monitor everything, in real-time, feeding back into the ex*****on to tweak, enhance and accelerate IMPACT.

Last week, the IMPACT team had the privilege of attending Growth Faculty’s In Conversation event live at ICC Sydney. ✨As...
27/05/2026

Last week, the IMPACT team had the privilege of attending Growth Faculty’s In Conversation event live at ICC Sydney. ✨

As part of her first Australian speaking tour, we heard from one of the world’s most influential leaders and communicators, Michelle Obama, in conversation with the brilliant Leigh Sales.

From childhood lessons and life inside the White House to parenting, leadership and navigating life in the public eye, the conversation was honest, insightful and deeply inspiring.

Inspired by the experience, ’s latest blog explores one powerful theme that stood out: consistency.

The Power of Consistency: What Leaders Can Learn from Michelle Obama is now live — link in bio.

Earlier this week, we hosted an exclusive panel session, sharing findings and having an insightful chat on all things in...
23/04/2026

Earlier this week, we hosted an exclusive panel session, sharing findings and having an insightful chat on all things influencer marketing - from algorithms and measurement, to AI creators and the briefing ‘red flags’.
 
This follows the release of IMPACT’s 2026 Influencer Pulse Check, where 85 Australian creators shared how they think the industry is shaping up in this evolving landscape. 
 
Our Group Account Director, facilitated the discussion with our amazing panellists including: Kat Ngo from , Toni Westlake from and . 
 
A big thank you to all our panellists, and to everyone who joined us this year, see you next time!🤳
 

Last month we celebrated the birthdays of our fabulous IMPACTers, , our Account Executive, and , our Account Manager! 🎉S...
01/04/2026

Last month we celebrated the birthdays of our fabulous IMPACTers, , our Account Executive, and , our Account Manager! 🎉

Shout out to these amazing ladies who are the heart of our consumer team – we’re lucky to have you. 💛

It’s only an hour, but it can make a world of difference. 🌍💡This Saturday from 8:30–9:30pm (local time), the IMPACT team...
26/03/2026

It’s only an hour, but it can make a world of difference. 🌍💡

This Saturday from 8:30–9:30pm (local time), the IMPACT team will be switching off our lights and doing our part for Earth Hour.

Join us in taking a moment for the planet and light a candle in an act of solidarity.

Last week, the IMPACT team celebrated our two gorgeous brides with a hens’ night out! 💍✨We kicked things off at Spice Al...
20/03/2026

Last week, the IMPACT team celebrated our two gorgeous brides with a hens’ night out! 💍✨

We kicked things off at Spice Alley with some delicious Vietnamese food, then swapped our office outfits for orange jumpsuits and headed to the slammer at the Alcotraz Bar Experience.

Plenty of laughs, lots of fun, and even better company. 💜

Here’s to getting hitched, and (and your respective partners) 🥂

The IMPACT team has kicked off 2026 with plenty to celebrate! 🎉We marked our January IMPACTers’ birthdays, including our...
27/01/2026

The IMPACT team has kicked off 2026 with plenty to celebrate! 🎉

We marked our January IMPACTers’ birthdays, including our COO, Victoria, and Senior Account Manager, Lucia, with delicious lamingtons from – a sweet way to start the year!

The summer season is the perfect time to unwind with something to read, watch, or listen to. 📚​🎥​🎧​Before we sign off fo...
19/12/2025

The summer season is the perfect time to unwind with something to read, watch, or listen to. 📚​🎥​🎧​

Before we sign off for the year, IMPACT shares our favourite holiday picks across film, television, books, and podcasts.

👉 Swipe to find your next piece of entertainment or click the link in our bio to explore the full list!

This past month, The IMPACT Agency had the pleasure of supporting on a major announcement that had the office buzzing. ...
17/12/2025

This past month, The IMPACT Agency had the pleasure of supporting on a major announcement that had the office buzzing. 🐝
 
The phones were ringing off the hook as our team engaged Australia’s top media to share that former First Lady Michelle Obama would be gracing our shores for her first Australian speaking tour in 2026.
 
👉 Want the full details? Click the link in our bio to learn more and secure your tickets to this exclusive event - the perfect Christmas surprise!
 

We recently celebrated a milestone at IMPACT! 🎉 Our corporate team Account Manager marks her one-year anniversary, brin...
16/12/2025

We recently celebrated a milestone at IMPACT! 🎉
 
Our corporate team Account Manager marks her one-year anniversary, bringing thoughtful communication, clarity, and steady strategic insight to every project - not to mention her beloved 3pm check-in: “So… what’s for tea?” 🍽️😄
 
We’re so grateful for everything she brings to the team - congratulations and here’s to the year ahead! 🙌
 

26/11/2025

📣 Did you know The IMPACT Agency has an influencer and content creators service offering?

With more than a decade’s worth of experience collaborating with influencers across diverse industries, we’ve witnessed firsthand the magic they can create for our clients. ✨

We work to ensure a balance between creativity and authenticity for creators and essential messaging for brands. The result = ‘thumb-stopping’ content.🤳​

Click our link in the bio or DM to work with us!

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56 Bowman Street
Sydney, NSW
2009

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+61295195411

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