Own Your Mark

Own Your Mark Helping small to medium business owners to scale up or start up the businesses they are passionate a

Most businesses seriously lack a solid voice of financial reason within their internal decision-making system. That’s wh...
17/04/2026

Most businesses seriously lack a solid voice of financial reason within their internal decision-making system.

That’s where a Fractional CFO like Gavin from pays dividends… pun intended.

Gavin knows how to turn around headache back offices, allowing you to focus on what you do best.

Plus, he can chat sport better than most…

Most people don’t have a content problem.They have a translation problem.You’ve got 10… 15… 20 years of experience.You c...
21/03/2026

Most people don’t have a content problem.

They have a translation problem.

You’ve got 10… 15… 20 years of experience.

You can sit in a client meeting and see things others miss.
You ask better questions.
You connect dots faster.

But when it comes time to “post something”…

You default to safe.
Generic.
Watered down.

And suddenly, you sound like everyone else.

Here’s the uncomfortable bit that may blindside you because you’re too deep in your industry…

Your expertise isn’t obvious to someone who doesn’t know you.
It has to be translated.

Not into jargon.
Not into polished corporate language.

Into clear thinking… in plain English.

That might look like:

• Explaining why a common piece of advice is wrong (and what you’d do instead)
• Sharing a recent client scenario… and the decision behind it
• Calling out a blind spot you see every week
• Breaking down something complex… without making the reader feel stupid

You don’t need more content.
You need better expression.

Because when someone finally goes looking…
They’re not judging how smart you are in person.
They’re judging what they can see.



Clarity turns expertise into opportunity.

And most people are sitting on far more than they realise.

We will not be divided by the few who seek to tear us apart.
14/12/2025

We will not be divided by the few who seek to tear us apart.

Preparation time! In 90 minutes I’ll be calling the  Grand Final on  along side my good friend and long-time commentary ...
16/08/2025

Preparation time! In 90 minutes I’ll be calling the Grand Final on along side my good friend and long-time commentary partner, Matt McQuade here at Penrith Valley Regional Sports Centre.

In an hour this stadium will be heaving with Illawarra Hawks Basketball and Canberra Gunners fans. So we need to be well prepped for this one.

What are these two up to? 👀 Great shooting 🎥 with  and .innerwestnest on their collab project… check out either of their...
29/06/2025

What are these two up to? 👀

Great shooting 🎥 with and .innerwestnest on their collab project… check out either of their pages to uncover what’s in it for you!

𝗪𝗲 𝘄𝗼𝗿𝗲 𝗺𝗮𝘀𝗸𝘀 𝗮𝗻𝗱 𝗰𝗼𝘀𝘁𝘂𝗺𝗲𝘀.Normally we wouldn’t. (There are 3 reasons why).Our family hasn’t traditionally observed Hall...
03/11/2024

𝗪𝗲 𝘄𝗼𝗿𝗲 𝗺𝗮𝘀𝗸𝘀 𝗮𝗻𝗱 𝗰𝗼𝘀𝘁𝘂𝗺𝗲𝘀.

Normally we wouldn’t. (There are 3 reasons why).

Our family hasn’t traditionally observed Halloween in a big way. This year we decided to get into the spirit.

Of course, that involves becoming something you’re not…

… a monster.
… a ghoul.
… a pumpkin?

Authenticity and congruence of character is a value we hold dear. We don’t like to wear masks.

What does that mean, practically speaking?

When you talk to me in a business setting, it should be approximately the same “me” you get at the pub.

Equally, the father picking up his kids at the school should be approximately the same guy you’ll find on the basketball court on a Thursday night.

When we cross paths in a tense board room, you’ll get the same version of me that sits down at a family gathering.

3 𝗥𝗲𝗮𝘀𝗼𝗻𝘀 𝘁𝗼 𝗯𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 “𝘆𝗼𝘂” 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲:

1. You can remain true to your core values. Always.
2. You never expend energy trying to maintain “an act.”
3. You reduce the risk of creating an expectations gap for those around you.

Of course, some things will always change, given the environment:
- the type of language you use,
- dress code expectations; and
- your role and the expertise you are expected to offer.

But no matter the context, there should be a core set of values you carry with pride.

You shouldn’t suddenly become a ghoul, or a pumpkin just because you’ve changed from business exec to doting parent to Saturday night beer swiller.

Are you as proud of the “business you” as you are of the “clocked off you”?

29/10/2024

Knowing too much can hurt your marketing.

But not in the way you think.

How to avoid 3 common mistakes when sharing your expertise online:

1️⃣ 𝗝𝗮𝗿𝗴𝗼𝗻 𝗢𝘃𝗲𝗿𝗹𝗼𝗮𝗱: You’re in love with your industry’s fancy terms. Time to burst that little bubble you're in. Your followers need clear, simple language that helps, rather than leaves them with more questions than they started with. Imagine explaining it to a 10-year old. Seriously, try it.

2️⃣ 𝗔𝘀𝘀𝘂𝗺𝗶𝗻𝗴 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲: You skip steps because they’re obvious… to you. But to your audience, it’s like opening a book halfway through and expecting the plot to make sense. Slow down and set the scene. Context is your new best friend. (𝗦𝗶𝗱𝗲 𝘁𝗶𝗽: this will benefit you in personal relationships too).

3️⃣ 𝗧𝗼𝗼 𝗠𝘂𝗰𝗵, 𝗧𝗼𝗼 𝗦𝗼𝗼𝗻: You’re eager to share everything you know — at once. Trouble is, your audience doesn’t need to know everything, just what’s helpful right now. Focus on bite-sized, actionable tips that build trust over time.

The key? Think back to when you were a beginner. What would have been useful back then? Start there.

----

If you are a professional who recognises that you need help building your authority online, message me to explore how we can fit.


(Music credit: Pure imagination, Rook1e)

LinkedIn Local North Shore and Core Success, thank you for hosting me as we addressed the issue of transforming informat...
18/06/2024

LinkedIn Local North Shore and Core Success, thank you for hosting me as we addressed the issue of transforming information overload into knowledge and real world outcomes.

It was an enjoyable evening, meeting plenty of new connections and sharing the floor with .quinn.au on the topic.

Special thanks to and for the speaking invitation and your organisational skills throughout.

On Tuesday evening I’ll be speaking at LinkedIn Local North Shore. The event is titled “Harnessing Knowledge for Real-Wo...
13/06/2024

On Tuesday evening I’ll be speaking at LinkedIn Local North Shore.

The event is titled “Harnessing Knowledge for Real-World Impact” and I’ll be joined on the panel by the brilliant Alexandra Quinn.

The title sounds fancy... but what does it actually entail?

You’re inundated with information these days. Gone are the times of Encyclopedia Britannica and your wise uncle being the sole sources of information.

Now we have the luxury of everything from Wikipedia and countless professional articles, to YouTube and the questionable musings of “experts” on Twitter. That’s before we even begin with AI...

How do you turn that information into “knowledge” though?

Better still, how do you use knowledge to make “real world impact?”

Guess you’ll have to come along Tuesday evening and join the discussion.

🖥 Full details are in the comments below.

Thanks to and of for inviting me to speak.

.quinn.au

Let’s set a date for Valentine’s Day lunch. ☕️ Midday Wednesday 14 Feb (AEDT) I’ll be hosted by my good friend and trust...
13/02/2024

Let’s set a date for Valentine’s Day lunch. ☕️ Midday Wednesday 14 Feb (AEDT) I’ll be hosted by my good friend and trusted industry colleague Sarah Moon of for one of her Community Conversations series.

Sarah and I will be talking on the focus of Joy in Entrepreneurship. It’s a true trans-Pacific conversation, from Portland, Oregon to Sydney, NSW.

Hope to see you online tomorrow. You can find the link to register in my Stories feed.

Quitting that cushy, safe and soul-destroying job is tough. It feels like a huge leap.And here’s the thing: going out al...
22/01/2024

Quitting that cushy, safe and soul-destroying job is tough. It feels like a huge leap.

And here’s the thing: going out alone in business is not easy. It might not be for you.

But if you’ve reached that tipping point where the swelling in the pit of your stomach each Monday morning has gone too far, then…

You owe it to yourself to at least explore the idea of taking your skillset and using it for your OWN benefit in your OWN business, where you call all the shots, set the rules and ultimately, take the cream off the top that you’re giving to your boss.

If you want to uncover whether the Tipping Point Mentoring Program is for you, message me and let’s discuss whether going out alone is right for you.

After a lengthy recruitment process (circa 9 months), I’m proud to announce that we’ve just onboarded a new team member....
03/12/2023

After a lengthy recruitment process (circa 9 months), I’m proud to announce that we’ve just onboarded a new team member. Luca Schiralli is already the most popular member of the OYM squad and is ready to fire on all cylinders.

Perhaps best to give him a bit of a honeymoon period before relying on too much of his advice just yet.

Address

Sydney, NSW

Alerts

Be the first to know and let us send you an email when Own Your Mark posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Own Your Mark:

Featured

Share