07/11/2021
I am constantly asked by clients how they can attract their ideal client to their business. Targeted graphics help A LOT, but there is more you can do BEFORE you work with your designer to really attract those dream clients.
1. Define who they are - get really specific about location, age, gender, income, their hobbies, what they like and what they don't, their occupation etc. The more specific, the better.
2. Once you know who they are, find out where they hang out. Is it on instagram? The local mum's group? An online forum or a nearby farmer's market? Find out where it is, and hang out there to start making relationships - don't just go in for the hard sell.
3. Tailor your services to these people specifically. Getting specific might be scary, but your clients will be thrilled that your services, products and packages are so tailored to what they need!
4. Share with them how you can solve the challenges they face. Make it about them, not about you, the benefits, not the features of your services or products and those ideal clients will be hooked!
Once you've taken these steps a designer like me can work with you to create awesome graphics to help drive your message home! Let's chat and work together!