Helio

The Smarter Advertising Marketplace

27/03/2026

We all love spotting a bus campaign out in the wild 😍

But here’s something not everyone knows…

You can actually charter a bus to a location of your choosing. For shoots. For content. For key campaign moments.

NSW did exactly that last week ahead of the NSW v VIC double header at Qudos Bank Arena, turning their bus into a branded backdrop for media, photography and video content.

It’s a simple way to extend the value of your campaign beyond reach and frequency, and get more mileage from your creative.

A great reminder that OOH doesn’t just have to be seen, it can be activated too.

With thanks to our partner for another great ex*****on!

12/03/2026

We sure love clever campaigns. 🤭

To celebrate its Whole Body Deodorant, Sure launched a sniffable billboard in London, inviting passersby to stop and smell the ad. 👀

With scents like “Bunda” and “Meatballs”, the campaign uses humour to turn a functional product into a playful, shareable outdoor moment.

Bold. Cheeky. Impossible to ignore.

Follow us for more campaign inspiration!

09/03/2026

From choosing the right locations to keeping your creative simple and impactful, a well-planned OOH campaign can dramatically increase your brand’s visibility and reach. Outdoor advertising works best when strategy, placement and creativity come together.

In this article, we break down the key steps to help you set your OOH campaign up for success.

Read the full blog: 👉 https://www.helio.com.au/buyer/s/blog-article/a4WOZ000000L6Dh2AK/how-to-set-your-ooh-campaign-up-for-success

18/02/2026

This Valentine’s, Burger King France served love you can count on. Baby Burgers star in the ‘Sorry My Friend’ campaign in fun, playful, and always reliable across the Paris Metro.

What do you think of this Valentine's ad? 👀

Follow us for more campaign inspiration!

25/12/2025

Merry Christmas and happy holidays. Wishing you a joyful festive season and a bright year ahead! 🎄

23/12/2025

Rewinding 2025, one moment at a time 💙

From hyperlocal to national brand moments, this year we supported businesses big and small across Australia.

We’re proud to have helped bring campaigns to life that connected with communities, built awareness, and demonstrated just how impactful out-of-home can be.

Thank you to the partners who trusted us along the way. Here’s a look back at just a handful of moments from the year!

19/12/2025

Relatable, cheeky, and perfectly on brand. 👏

As part of the campaign in India (and globally in other forms), Tinder introduced a bold real‑world activation: a hot‑pink “Ex‑press Disposal Truck” that roamed the streets and invited people to literally throw away physical reminders of past relationships — letters, photos, old hoodies, soft toys, and more.

Tinder’s ad makes emotional clutter a public spectacle, in the best way. Humour + empathy + audience participation = campaign gold.

Follow us for more campaign inspiration!

12/12/2025

🤔 Choosing the right outdoor advertising format can make or break your campaign.

From billboards to transit ads and everything in between, each format plays a different role in driving reach, impact and ROI.

Our latest blog breaks down the key formats and how to choose the best fit for your goals.

Click the link on our bio. ☝️

12/12/2025

Choosing the right outdoor advertising format can make or break your campaign.

From billboards to transit ads and everything in between, each format plays a different role in driving reach, impact and ROI.

Our latest blog breaks down the key formats and how to choose the best fit for your goals.

Read here 👉 https://www.helio.com.au/buyer/s/blog-article/a4WOZ000000H9DN2A0/how-to-choose-the-right-outdoor-advertising-format-billboards-transit-and-more

05/12/2025

Oatly couldn’t legally label it “ice cream,” so they built the entire ad around the restriction.

The result? A campaign that’s funnier and more effective than any standard product plug. 👏

Follow us for more campaign inspirations!

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