Needle Forward

21/10/2023

Are you working on your business website and need some implementable advice? Feel free to send your business website URL to hello@needleforward and Donita will provide you with a complementary website audit. This audit will outline the strengths of your website as well as what you need to focus on to increase credibility and leads. Limited spots are available.

10/07/2023

Website Reveal ✨
After months of patience, hard work, and collaboration, my lovely client Tammie's revamped website was published LIVE a few minutes ago! Thank you, Tammie and the team at Advanced Plan Management, it was a pleasure working with you again and revamping your business website with lighter tones and more Aussie vibes! 🦘

Project Deliverables:
🏎️ Conversion Focused Website Redesign
🏎️ Foundational SEO & Marketing Strategy
🏎️ Business Materials Design

21/06/2023

When you start your own business, picking the RIGHT business name can get tricky AND for some folks, you end up changing your original business name after years of operation.
...simply because your business name is not aligned with what you offer or plan to offer in the future. Take Google for example. Their original name was "Backrub".

I am embarrassed to share this but I have changed my business name FIVE times.

1st Time: Designo Feedback - Design Consultancy
2nd Time: Doni Media - Social Media Agency
3rd Time: Casia Design - Graphic Design Agency
4th Time: Websitious - Website Design Agency
5th Time: Needle Forward - Website & Branding Agency

I know I am CRAZY for changing my business name FIVE times but hear me out. I have pivoted my business several times. I spent the first three years in my business working part-time, alongside university.

I originally offered design consultancy services and now I offer website design and brand strategy for small businesses. Every time I changed my business offer, my business name changed. Simply because the new business offer didn’t align with the original business name.

I have been helping businesses with their branding and website design that I couldn’t implement what I preach! Fortunately, this year I PROPERLY rebranded and developed a solid vision for my business. From this day forward, I shall NOT change my business name ;)

To ensure you DO NOT make the same mistake I did, let me share some simple advice for choosing a business name:

🚗 Make sure the name represents or symbolizes your business’ key offer

🚗 If you do not know the direction of your business in the next five years, choose your name as your business name. Once you got data and business experience, you will be able to choose an appropriate business name.

🚗 Make sure the business name is easy to remember and pronounce. Unfortunately, several of my business names were not that easy to pronounce. One of my business names was in Spanish! In fact, one of my friends had to hear how I say my business name first before she tried to say it 🤣Thank you Kavika, you helped with my business rebranding without knowing

03/07/2022

How does the first year of starting a digital marketing agency feel?
What obstacles will you go through?
Will you be mentally prepared for the unknown?

We hear a lot of successful business stories but a few business owners actually share how their first year went. The absolute reality. A few business owners pull down the curtain and share their vulnerable and inspiring stories.

I am excited to announce that I will be interviewing Bethan Wright, the founder, and director of Red Digital, a six-figure Digital Marketing Agency established in 2017.

Bethan will be sharing her business story next Monday to inspire both aspiring and current business owners who are starting out. We need to normalize conversations like this. Running a business is not glamorous. It requires hard work, patience, and sanity.

The following areas will be discussed in next Monday's interview:
★ Life before starting Bethan's digital marketing business
★ Her corporate experience before starting a business
★ How her first year in business went
★ Mindset shifts that helped Bethan move the needle forward
★ What obstacles does Bethan have to overcome

Join Bethan and me next Monday! It will be a value-packed interview 💪

Save the Date: 11th July) at 8am (UK, Ireland, and Lisbon Time)

11/06/2022

In April this year, I was given the opportunity to be in a podcast with the lovely Bethan Wright, the founder, and director of Red Digital 🤩✊

We discussed the basics of sales pages and the steps in creating one that converts. It is a shame that my audio had a technical issue (Thank you Zoom) but fortunately with Bethan's great editing, you can make out what I am saying!

Check it out and give some love to Bethan's Youtube Channel

It's time to get your sales page basics, in this video episode of the online marketing show with Bethan Wright we're talking through the 5 steps to building ...

26/01/2022

Idea to Reality!
Nothing beats the feeling you get to see your work displayed in real life! It was a pleasure working with Elite Management Services (EMS) on their branding.

31/12/2021

Wishing you all a peaceful and prosperous 2022! May you all continue to strive and thrive! You got this!

22/12/2021

Since 2018, we worked with over 50 start-ups and small businesses from various industries. In 2022, we decided to serve the following types of businesses due to our experience and expertise working with such businesses:

- Coaches, Consultants and Mentors
- Medical Services and Education
- Financial Services
- Restaurants, Cafes & Dining
- Charities and Non-For-Profit Organisations
- Bloggers, Authors and Public Speakers