07/09/2026
Video is everywhere, but more video does not automatically mean better results.
The real question is what your video is doing for the business. Recent research shows that 69% of marketers report positive ROI from video marketing, making it one of the formats marketers continue to invest in.
The opportunity is to move beyond views and create video with a clear purpose, whether that is building awareness, explaining an idea, generating leads, or driving action.
Good video gets attention. Strategic video gets results.
(Source: Wyzowl, Video Marketing Statistics 2026)