03/06/2026
A few years ago my eldest daughter looked at me and asked,
“Mum, what do you even do?”
And honestly… fair question.
Because in the eyes of a four year old, “I support coaches, creatives, and business owners behind the scenes with admin, marketing, tech, systems, content, and backend operations” does not exactly sound like a real job.
So every time she asks, I try to explain it in a way that makes sense to her little world.
Something like:
I help people on the computer so they do not cry.
I help business owners remember what they forgot.
I click buttons and make grown ups happy.
I fix tiny problems before they become big problems.
I talk to my laptop so we can buy snacks.
Still not sure she fully gets it.
But one day, I hope she understands that what I really do is help business owners feel less overwhelmed, more organised, and more supported behind the scenes.
For now, I’ll accept that she probably thinks I just drink coffee and type all day.
She is not completely wrong.