Bein Media, Sydney (2026)

24/03/2024

A business owner crying over their 300 dm's and 1% response rate?

Lol, better stop running a business and go work for someone.

13/03/2024

💸 Sales & Communication ▶️ : Appointment setting, calling and closing your substantial offer to clients. All these are sales skills that can benefit a copywriter.

While copywriting is persuasive in text, it's different when talking to business owners/prospects in a meeting.

Speaking with clarity, correct tone of voice, listening and getting to the point without losing your composure or fumbling with your words would project capability and reliability.

🗣️ Leadership ▶️ : Direction and vision, collaboration, client management, strategic thinking, accountability, relationship building. These skills enable the copywriter to set the direction of the content. While copywriters often work alone and have good autonomy the people skills the copywriters possess will help foster their creativity by accepting feedback from others.

Accountability skills will get campaigns released on time, make their clients happy and keep the expectations of their stakeholders and audiences.

🧠 Psychology ▶️ : Understanding human behaviour, pain points and how your offer/clients' product can overcome their problems and fulfil their desires.

These can be done through portraying emotions and storytelling which will influence the role of their decision-making process. The need to understand emotional triggers and create copy that will connect with readers at a deeper level. Inspire them to move from their ‘zero to hero’ journey.
🧑‍💻 Technology/ Automation / AI ▶️ : If you’re a copywriter and you are being bogged down with menial tasks on keeping up with the publishing of content, searching for prospects and missing appointments then it will do you a lot of good in adopting these systems.

AI use will not only relieve you of spending too much time filling the structure and flow of your copy. Automation tools will help publish one too many social media channels with limitations.

i.e Moving a file to a folder to truncate text on your 5000-word copy from FB and directly posting to Twitter/ Pinterest with a permalink included to the source.

Learning to use technology, automation and AI will step up your game for your copywriting career.

03/03/2024

✅💪 Do It! 💪✅

Do it, not of feelings …
Do it, not of mood…
Do it, not of motivation…
Do it, not of strife…
Do it not of want…
Nor glory…
Or of selfish wishes.

Do it, for aid…
Do it, for betterment…
Do it, for cause…
Do it, for just…
Do it, for purpose…

Only then your sense of fulfilment will be complete.

02/03/2024

🤼🥊 Content writing vs Copywriting 🥊🤼

LADIES... AND GENTLEMEN!

Tonight is one of the greatest matches in the history of kickboxing! We have two contestants vying for the world championship!
(Crowd Cheers !)

On the right of the ring….
We have the all-time very entertaining and lovable “Content Writing”!
And on the left of the ring…
We have an all-time no-nonsense, influencing action man “Copywriting”!
(More crowd cheering!)

It's going to be an exciting match two heavyweight champions are pitting on each other tonight to win the championship crown.

Who do you think will win?
Let's find out, in 3..2..1

DING! DING!

And they’re off! Both ran at each other from the start.
Out comes a right swing from “Content Writing”...
“Copywriting” ducks, and proceeds with an uppercut,
“Content writing” blocks with the left, and comes in quick with a hook!
“Copywriting” parries…
Out goes a left punch to the face, “Content writing” gains composure…
Gives a kick to the stomach! Oof!
Both are down! It's a draw!
One got it on the face and the other on the spleen.
Wow, what a disappointment!
Ladies and Gentlemen, the match is concluded from here!

*Scene shifts to reality*

Many people who are new to digital marketing will think that copywriting and content writing are the same thing.

They are similar and can be used interchangeably to create awareness of a business product, brand or service.

Both can be used in marketing funnels to draw the audience's attention.
Both uses can use a form of storytelling to keep the audience captivated.
The main difference between them?
They are used for different purposes and intent.
While Content Writing is to educate, entertain and build trust in the audience,
Copywriting is used to persuade the audience to do something to get them from one point to the other.

For long-term strategy focus, Content Writing is your best bet while copywriting is used in the short term. Both can be used in conjunction with one another.

So it's up to the business to select which stage they’re at on the marketing funnel in building trust and persuasion.

01/03/2024

📰 What makes a good copy? 📰
A good copy has these characteristics which are:
- A clear and concise hook
- A stylish story 😎
- A compelling offer
To stand out on social media, consider these tips:
Changing the format...
And providing value in the form of information or entertainment.
With so much going on in social media,
the last thing people want is a boring copy. 🥱
The length of the copy provided also matters...
Depending on the platform the copy is being posted...
Too long it fails to capture interest,
too short it doesn't build enough rapport.
Struggling with engagements?
It might be time to reassess your strategy...
Keep your copy engaging, informative, and reflective of your brand's essence.

01/03/2024

🇯🇵🙇Kaisen a Japanese philosophy🙇🇯🇵

“Kaizen” (改善) in Japanese means “improvement” or “change for the better”. It takes in the philosophy that focuses on making small incremental changes over time to achieve progress and growth.

Its similarities can be applied to nearly all areas of life. In a business context, it means making small notable changes in systems and processes.
While in fitness it can be applied to comparing your habits, diet, activities and progress on body composition weeks where you took the first step.
Kaizen can be used in learning through the progress of study and retention of topics and subjects.

And on the individual themselves on their beliefs, behaviours, tasks, skills and everything else they do in life.

Its stress-free concept of doing things can be done better one step at a time can be adopted by anyone easily.

Although it was invented during the 1980s by Masaaki Imai and widely adopted by Toyota’s assembly line.

It rose to popularity again these past 3 years made prominent by a YouTuber named - Ruri Ohama.

29/02/2024

📣 Guide to the Marketing Funnel 📣

It's a customer journey model divided into stages after becoming aware of a business, service or product.

These stages can be divided into 4 main points commonly used in the popular AIDA model:

⏰ Awareness: The first stage is to capture the consumer’s attention and make them aware of the product/ service offered through various marketing tactics. i.e. advertising, social media or content marketing. The key is to create compelling and eye-catching content that will draw the consumer to the business.

🧐 Interest: Once the consumer’s attention is captured. The next step is to generate interest in the product or service. It’s done by highlighting the benefits or unique features/selling points of the product and what makes it better than the competition.

✨ Desire: The 3rd stage is to create a desire or want for the product/service. It’s achieved by highlighting the value proposition. Emphasise how the product can solve the consumer’s problem or meet their needs. Offers could be escalated through a sense of urgency through limited-time offers or promotions.

💨❗Action: The final stage, where the consumer takes action in making a purchase, signing up for a newsletter or requesting more information. Done through clear call-to-action, easy-to-use purchasing options and seamless customer experience. The goal of this stage is to convert the prospect to a customer.

In copywriting the final goal is to drive the reader to take action towards the stage of the funnel. By following the 4C’s of copywriting copywriters can stroke the prospect's interest and desire in the product/service, motivating them to take the desired action.

28/02/2024

🖋️🪶Why do I write?🪶🖋️

I write to learn,
I write to share so others can share in return,
I write to spread the message,
I write to help,
I write to be fulfilled,
I write to give respect,
I write to encourage,
I write for harmony,

I write therefore I am.

27/02/2024

🗞️📚 How to improve as a copywriter? 📚🗞️

Here are mantras that you can adopt to be a better copywriter:

▶️ Read moah copy! ◀️
One of the good ways to improve is to read more copy.
Read from emails, Facebook ads, books and advertising.
Study the message it's trying to portray.
What was appealing with the message? Did it draw you in?
If it did what was the reason? Take notes.

▶️ Practice practice and practice ◀️
Studies show applying what you have learned leads to better retention. This is called active learning. You’re engaging in the process by understanding the concepts but applying them to real-world situations.

▶️ Think like a copywriter ◀️
Look at things around you in real life, i.e. a beautiful house with a picket fence, a t-shirt, a painting, or your favourite gadget.
What did you like about it?
Write a draft by applying the fundamentals of the hook, story and offer.
Keep in mind the concepts of the 4C’s.
Work out the details from there, and think of ways to make you feel drawn to your message.
By applying these principles you’re able to create better copy.

▶️ Accept criticism professionally ◀️
Coming across someone saying,
“Your copy sucks!”, ”Your copy is bad”?
Now before getting upset or blowing your top 🗯️
Pause a moment, stay calm and composed.
Take a deep breath and release.
Listen what the critique has to say. Pay close attention. Understand their perspectives.
Allow them to fully express their thoughts before responding.
Avoid taking things personally and respond with gratitude.
Reflect on the feedback and consider it.
Learn from it and embrace a growth mindset.
You will have better outcomes, and people will love to work with you.

▶️ Think of how to make it better ◀️
If you ever come across a copy that isn’t right or its just okay think of how to make it better. And who knows? Later on, you can incorporate it into your message. 😉

▶️ Connect with your readers ◀️
Always keep in mind that you’re attracting an audience. Your readers always comes first. If you don’t satisfy their needs, they’ll be sure to seek content somewhere else.

▶️ Keep it simple ◀️
Heard of the K.I.S.S method? While it's appealing to write long paragraphs.
Readers can easily get lost in the message.
A good concept is to write like a 12 grader.
Anything more you’ll be writing for academics or best-selling novels.

Well there you have it, the copywriter's mantra for you to adopt to becoming a better professional and a better person. 😄

25/02/2024

🙏🙇 Being grateful 🙇🙏 ⁠
⁠
Being grateful hasn’t been my strong suit for the past decade years…⁠
Most of the time I always focused on myself…⁠
I rarely cared about anyone, ⁠
Staying in my lane and trying not to stick out too much…⁠
⁠
While this works in my previous profession …⁠
And work environments for different industries…⁠
As a computer geek. ⁠
⁠
What I have found is…⁠
My personal growth has gone stagnant…⁠
Looking back from now I have a nagging feeling that I have always lacked something…⁠
Something that I haven’t been able to overcome…⁠
⁠
Now the industry has turned…⁠
I have seen the ugly truth …⁠
Of their processes,⁠
The complexity of the business system…⁠
And treatment of people by its executives, peers and the like… ⁠
For what it has become…⁠
I have decided to walk away.⁠
⁠
Change the way I see things…⁠
And how I interact with people…⁠
To help out and not expect anything in return…⁠
Taking everything at face value…⁠
And lower my expectations.⁠
⁠
I have never felt better…⁠
I talked more with people…⁠
Treated them more like a friend…⁠
Along with other business owners…⁠
While being a geek we were taught to be of high independence …⁠
But in the business world, this is a very very big disadvantage.⁠
⁠
There’s rarely anyone who can be good and know everything in life…⁠
Also changing market trends have made methods of yesteryear outdated…⁠
It's almost impossible for an individual to keep up.⁠
⁠
Hence I have changed and am willing to give and receive in return…⁠
For the future and betterment of those, I have a strong affinity for working with... ⁠
And the likeness of their dreams and vision.⁠
⁠
⁠

Bein Media

24/03/2024

13/03/2024

03/03/2024

02/03/2024

01/03/2024

01/03/2024

29/02/2024

28/02/2024

27/02/2024

25/02/2024

Address

Website

Alerts

Shortcuts

Featured

Share

Category