28/04/2023
How frequently do we overlook explanations in marketing? The key points in Lee and Sachi LeFever's book "The Art of Explanation" are summarised in this piece by Nicolas Pustilnick, which we highly recommend. See it for yourself, then let us know what you think.
Common Craft
https://pulseagency.com.au/blog/the-art-of-explanation-strategies-for-effective-communication/