Punch Buggy Digital Agency

19/12/2025

Thank you to all our wonderful clients for an amazing year. We hope you all enjoy your break and we are looking forward to 2026.

08/12/2025

The holidays are nearly here. Mango has already checked out, but the rest of us are working hard.

19/09/2025

Listen to Emily talk A/B testing with Buddez

Your website might look pretty, but is it converting? Emily breaks down A/B testing and small tweaks that lead to big wins for business owners.

👉 Watch the full podcast here: https://youtu.be/UuKHVGp7fvo

13/09/2025

Comment your answer: Option A or Option B?

I’ll reveal the results from this controlled A/B test in the comments in one week.

08/09/2025

On the Buddez Podcast, our co-founder Emily broke down how to turn testing from guesswork into a dependable growth engine for SMEs and ecommerce.

Key takeaways
Start with clean data: fix your analytics before you test. Misfiring tags and duplicate tracking will corrupt your data.

Test one thing at a time: change a single element (headline, image, button copy) so you know what actually moved the needle.

Ads and website both matter: use controlled variants in Meta/Google ads, then validate on-site with tools like VWO to measure the impact on conversions, not just clicks.

Attribute with caution: platforms will over-claim credit. Cross-check with GA and your own source of truth reporting.

Heatmaps are your friend: free tools like Microsoft Clarity reveal where users hesitate, rage-click or ignore key content.

Match the funnel to the brand: balance brand awareness and performance spend based on your model (high-turnover vs high-consideration).

Risk mitigation, not just uplift: structured testing prevents expensive redesign mistakes that “feel right” but don’t convert.

If you’d like a quick health check, we offer a free quick audit to confirm your analytics are set up correctly and highlight your highest-impact test opportunities.

Watch the full conversation at the link below:
https://youtu.be/UuKHVGp7fvo?feature=shared

Many small businesses already have a website, but are you using it to its full potential? Today learn how to enhance your business strategy by focusing on we...

26/08/2025

Spy on your website visitors with this FREE Tool!

12/08/2025

Booking.com’s unfair advantage!

They’re running 1,000+ A/B tests right now.

Every tiny tweak = fresh insights + incremental wins that snowball fast.

That pace of learning? Competitors can’t keep up.

The lesson: Test more. Learn faster. Win bigger.

09/06/2025

Our co-founder Emily is presenting at the Dot One Melbourne 2025 event today about Beyond Websites, Building Software with Craft CMS

Think Craft CMS is just for websites? Think again. In this session, discover how to harness Craft’s powerful content modelling, user management, and flexible APIs to build full-featured apps, software tools, and headless platforms. From internal dashboards to mobile app backends, learn how Craft can be your next application framework, without reinventing the wheel.

June 10, 2025 , Melbourne, Australia: Dot One Melbourne is a one-day event to bring together the Australian Craft CMS Community! This year's event will…

05/06/2024

08/04/2024

🎬 Setting up at the masterclass last week where Ryan spoke about unified commerce with Shopify and how to unlock new ways to transact, optimise and grow online 🔥

04/04/2024

Commerce at lunch today anyone? There's still time to register for today's free online event!

Unified commerce - your digital growth engine

02/04/2024

Ryan is presenting at the nbn hosted online masterclass about unified commerce and how to unlock new ways to transact, optimise and grow online using Shopify!

Date: Friday 5TH April 12:00 PM - 1:00 PM

Key Takeaways:

→ Unify, integrate and automate digital commerce

→ How to ride the social selling wave

→ Tools that skyrocket your conversions

Event registration link
https://www.eventbrite.com.au/e/nbn-connects-you-with-shopify-tickets-829232375357

This Free Online Event is proudly brought to you by nbn as part of their nbn Connects series to help Australian businesses accelerate their growth.