Jayne Tancred Marketing

Jayne Tancred Marketing Tips and ideas to ENERGISE your natural health marketing!

I’m a marketing consultant, copywriter and business coach specialising in natural health, with qualifications in naturopathy, herbalism, nutrition and energetic healing, and more than 30 years experience in the complementary medicines industry.

A rare Saturday afternoon at my desk, polishing up the slides for my Social Media Basics for Practitioners workshop, whi...
21/02/2026

A rare Saturday afternoon at my desk, polishing up the slides for my Social Media Basics for Practitioners workshop, which I'm presenting for the wonderful members of the Australian Reiki Connection Inc. tomorrow.

We'll be chatting about setting realistic goals for your social media marketing, how to talk about Reiki in everyday language, and how to bring clarity, empathy and energy to your posts - and much, much more.

It'll be my first workshop of the year, and I'm excited to get back into it, so can't wait! 💃🏻

A few people have asked to see what the post ideas inside my Natural Health Social Media Calendar actually look like - s...
06/02/2026

A few people have asked to see what the post ideas inside my Natural Health Social Media Calendar actually look like - so here are some real examples.

Inside you’ll find 365 strategically crafted post prompts designed to help you:
• Get seen and remembered
• Build trust and connection with your audience
• Confidently invite people to take the next step (without feeling sales-y 😉)

My goal is to give you an abundance of ideas for marketing your health or wellness business, so you’re never staring at a blank screen wondering what to post next.

If you want social media to feel more intentional and less heavy this year, you can learn more about the calendar at the link in the comments.

The special $27 New Year price is only available for a little while longer 💚

Suddenly it's February! Here are the key health dates to consider creating content about as you market your health and w...
02/02/2026

Suddenly it's February! Here are the key health dates to consider creating content about as you market your health and wellness business this month - including a content idea for each of them to inspire your creativity! (PS: if having prompt ideas and advance notice of health promo dates like these is helpful for your content planning, you'll love my Natural Health Social Media Calendar 📅 - learn more at the link in the comments).

I am so deeply saddened by the tragic events in Bondi, and am heartbroken that such a beautiful community has lost so ma...
15/12/2025

I am so deeply saddened by the tragic events in Bondi, and am heartbroken that such a beautiful community has lost so many wonderful people who had so much to give. May their memory be a blessing to their loved ones.

A few people have said to me today, "I'd like to say something to my community, but I don't know what to say". If that's you, I hope these tips help.

🌱 Herbal Medicine Week is here, and if you sell or prescribe herbs, you REALLY need to be part of it! If you haven't don...
27/10/2025

🌱 Herbal Medicine Week is here, and if you sell or prescribe herbs, you REALLY need to be part of it!

If you haven't done so already, jump into action now to organise your social content.

Here are a handful of social post prompts to help you maximise this awesome PR opportunity for your herbal business.

Huge thanks to Naturopaths & Herbalists Association of Australia for the amazing effort you put in to support the industry with this every year 🙌🏼

This is the face of a woman who's just poured her last three bottles of her favourite cab sauv down the sink. 😢My uncle...
14/10/2025

This is the face of a woman who's just poured her last three bottles of her favourite cab sauv down the sink. 😢

My uncle kindly gave me a few cases of it when he was selling his vineyard a few years ago and clearing out his stocks - and it was delicious.

Until it wasn't.

On the weekend I reached for a bottle to have with dinner, only to find it had turned to vinegar.

The same thing happened with the next one.

And the next.

I'm kicking myself for not drinking them while I could - but I just kept assuming there'd be time later.

What a wasted opportunity!

Just like my uncle's wine, there are some opportunities in business that don't last forever - and for many of my clients in health, coaching and consulting, Black Friday is one of them.

It's your chance to encourage new customers to make some nice sales, give your products, services or programs a try, and start laying the groundwork for growth over the coming months.

But if you want to make the most of Black Friday, you need to be ready - ideally by around the 21st of November.

That means you've only got about five weeks to decide on your offer, craft your campaign and funnel, and create your marketing content.

If you'd like some help with any of that - or if you need a sounding board to help you decide on the right approach for you and your business - we should chat.

I’m helping my clients get their Black Friday campaigns ready now — if you need some support too, get in touch via DM or at the link in the comments.

🍷 I'm also taking cab sauv recommendations below 👇

04/07/2025

Aiming for better results for your health, coaching or consulting business this new financial year? Then it’s time to get serious about your marketing.

Because imagine how different things could feel this time next year if your marketing has become SO clear, SO consistent, and SO confidently expressed that it’s helping you attract the right people, build meaningful relationships with them, and shape your business into the one you’re dreaming of.

That’s exactly what my new group coaching program Your Marketing Messaging Garden is here to help you achieve.

Over eight weeks, I’ll help you craft the messages and content that matter most to your audience so you can:

📣 Increase your impact
💚 Help more people
🤩 Position yourself as the go-to choice
🙌🏼 And show up for your business with the kind of confidence and conviction that builds genuine connections, trust and credibility

Learn more at the link in the comments. Doors close Sunday, so don’t leave it too late to book! We start Monday, and I’d love to see you there.

Wondering what’s actually included in my new group coaching program, Your Marketing Messaging Garden? 🪴 This 8-week prog...
30/06/2025

Wondering what’s actually included in my new group coaching program, Your Marketing Messaging Garden? 🪴 This 8-week program isn’t like any other marketing course you've done. It's marketing with heart, empathy and intention at its core, and is all about helping you build strong, aligned messaging that makes every part of marketing your coaching, consulting or health business easier.

Here’s a sneak peek at what we’ll cover:
✳️ What you want to be known for
✳️ Who your people are, and what makes them tick
✳️ How to talk about your offers with clarity + confidence
✳️ How to craft content that attracts the right people, nurtures relationships and helps you grow!
✳️ And how to stop thinking about content one piece at a time, and start creating campaigns with impact.

Plus:
✅ Weekly live group coaching
✅ My personal input on your messaging + content
✅ A private pop-up community for support + accountability

If you’ve been watching along and thinking “This is exactly what I need,” consider this the sign you've been waiting for! We start on Monday 7 July and I’d love to see you in the garden 🌿

My week has been all about getting ready for my Clarity, Confidence & Clients Masterclass, which is coming up next Tuesd...
20/06/2025

My week has been all about getting ready for my Clarity, Confidence & Clients Masterclass, which is coming up next Tuesday 24th June at 10am AEST - I'm so excited to see those registrations coming in! 💃🏻

In between getting ready for it, I spoke to yet another highly skilled small business owner who's holding herself back in her marketing due to a confidence issue.

She's a highly experienced natural health practitioner who's invested a LOT of time and money learning a new modality, and she's excited about having an extra tool up her sleeve to help her clients get amazing results.

But she's nervous to talk about it in her marketing, because she's not sure if she's “good enough” at it yet to be putting herself out there publicly – it feels out of alignment to say she’s an expert at something when she’s still feeling like a beginner.

The problem is, the confidence she's seeking isn't going to magically appear, just because she postpones taking action!

Meanwhile, her clients are missing out on the benefits they could potentially receive, and her bank account is missing the cash they might be prepared to pay to work with her. 😝

This is exactly the kind of confidence dilemma I'll be chatting about during the Masterclass – so if it’s the kind of thing that impacts you too, make sure you come along on Tuesday!

We’ll talk about ways to shift this pattern, and how to use your messaging to create marketing that actually moves the needle – while still remaining aligned with your values and integrity.

👋🏼 Hello, and thanks for stopping by. There are lots of new people around here lately, so it's time I reintroduced mysel...
19/06/2025

👋🏼 Hello, and thanks for stopping by. There are lots of new people around here lately, so it's time I reintroduced myself! I'm Jayne, based on the beautiful Northern Beaches of Sydney, Australia. I offering marketing, copywriting and coaching, and work with brands and businesses who are on a mission to make the world a happier, healthier place - wonderful folk like 💚 natural health brands, 🌟 health and wellness practitioners, 😍 coaches and consultants, 👩🏻‍💻 course and membership providers. Swipe to learn a little bit about my approach to marketing, and feel free to message me if you'd like to chat. ###

Ready to start getting better results from your marketing - and finally stop faffing around trying to figure out how to ...
13/06/2025

Ready to start getting better results from your marketing - and finally stop faffing around trying to figure out how to talk about your work in a way that your audience gets?

I'd love you to join me at my free Clarity, Confidence & Clients Masterclass.

It's especially for coaches, consultants, healers, intuitives, and health and wellness businesses 😍 who want to own their message, build their brand, and help more people. This is not more of the same marketing advice that you've heard before (which isn't always applicable for those of us who help their clients experience deep transformation).

Instead, it's about tapping into the insight, empathy and knowledge that you already bring to your client work and starting to share it in your marketing too.

Sign up at the link in the comments, then come along live on Tuesday 24th June, or get the recording afterwards - I can't wait to see you there! 💃🏻

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