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Monday 9am - 5:30pm Tuesday 9am - 5:30pm Wednesday 9am - 5:30pm Thursday 9am - 5:30pm Friday 9am - 5:30pm

Fresco Creative

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Australia
Sydney, NSW
Fresco Creative

We Are Fresco Creative. Fresco Creative is a full service creative agency that designs with purpose and feeling. Graphic Design, Web Design and Media Buying.

We aim to make life easier for our clients through collaboration and by gaining a deeper understanding of their needs. When working with Fresco you will be dealing directly with our co-founders and Directors, Louise Formosa and Triscia Ambrosini, along with the designer assigned to your project. The Fresco team will give you all the passion and experience they have acquired from having spent over

two decades driving the creative studio in design, media and brand strategy. As a group of creative graphic designers, digital advertising gurus, photographers, copywriters and illustrators, the talented team at Fresco Creative will be at your service from that original spark of an idea through to full implementation. Working with our small team means that you can work one-on-one with your designer and receive a well-focused, personalised approach to your project. Logo Design, Annual Report Design, Magazine Design, Flyer Design, Brochure Design, Branding Design, Packaging Design, Identity Design, Advertising Design, Poster Design, invitation and Events Design.

22/05/2024

"Our team has reviewed the design concepts and we are really happy with what you and your team have come up with – it's fresh and new and visually appealing." Australian Federal Police

18/05/2024

“Fresco worked with Teachers Mutual Bank Limited on the design and production of our annual report design. It was a pleasure to work with a team who were responsive, adaptive, and driven to deliver results. The finished product was excellent. As professionals that provide real outcomes, Fresco are to be highly recommended.” – Gillian, Head of Corporate Affairs, Teachers Mutual Bank Limited

14/05/2024

Since 2013, we have worked very closely with NSW Police Legacy. As their graphic design studio, we have designed everything from Annual Reports to event collateral to fundraising programs and logo design for new initiatives. Our team work closely with the marketing manager to create meaningful creative for a vast array of communication collateral. We have also designed press advertising, brochure design, graphic panels, pull up banners, raffle posters and booklets, infographics, event and fundraising material, a company prospectus, strategic reports and a range of digital design elements.

“Fresco are completely brilliant at turning a rough brief into a shiny project. They get it. They deliver. And they’re professional, friendly, and fun to work with. What more could you want?” – Tim Sinclair, Media and Communications Coordinator, NSW Police Legacy

10/05/2024

Whilst everyone in the design industry is watching the AI landscape carefully, after the recent inclusions of generative AI in Photoshop and Illustrator this year, we look ahead with optimism and curiosity. Every design agency wants to be better, smarter and more efficient. AI can certainly provide some solutions. Digitally-lead agencies may choose go down the path of creating their own AI software and AI-driven services, and they will benefit in the first phase against those who resell third-party software. However it's important to remember not to over-commit or jump too early as the predictions are still showing that media volume run by AI will only be a small percentage of the overall workload for a while yet.

06/05/2024

SpeeDx approached Fresco Creative for help overhauling their website in the lead up to their launch in the USA. They identified that their primary users were diagnostic lab directors, clinicians, industry/academic and patients/general public. These users were finding it difficult to learn about the company and the topic of resistance-guided therapy – particularly disease areas and corresponding diagnostic products created by SpeeDx, available to patients. We developed a modern site with interactive pie charts and bar graphs to improve the UX and layering and animated sliders to add depth and movement to the design.

We improved the typographic hierarchy and reorganised the sitemap to reduce page length and simplify navigation. Rather than having a vast collection of disease/product types we introduced overview pages which grouped similar diseases by ‘type’ – such as Respiratory, STIs etc – to help users find what they were looking for and sub-divide their many disease areas. The issue of choosing imagery to represent diseases was addressed by showing the microscopic level of the diseases, rather than patients or symptoms. They also required geo-location triggers/page hiding for some products that were not available in the USA, which was successfully delivered. The site was well-received and deemed a vast improvement on their previous iteration, bringing them up to date and allowing the brand to hold their own in the competitive global arena of resistance guided therapy.

“Thanks for all the great work together and supporting us creating the new website, it looks amazing.” – Katalin, SpeeDx Diagnostics

02/05/2024

The marketing and branding efforts of a not-for-profit organisation plays a critical part in the overall growth, message, achievement of mission and sustainability of the organisation and it almost always determines where people choose to donate their hard-earned money. Donations which have been made to help make a societal impact need to be allocated wisely, we understand NFPs need to be discerning about how best to spend this. Driving social change demands time and effort is spent with brand awareness and championing a unified team of people around a common goal. Fresco has years of experience working for NFPs and understands the importance of impactful strategic design that maximises marketing budgets.

Finding a way to express your NFP’s unique culture, goals, successes and even failures is crucial to success. Investment in branding is an investment in future success and NFP’s have a lot more at stake than your average organisation.

-For-Profits

28/04/2024

When it comes to Aged Care good branding offers so much more than just profits. With a decade of experience working with this industry, Fresco has created strategic branding that ensured a connection to both the resident and their families. Fresco has created campaigns that have inspired loyalty and trust and that has engaged, informed and supported its customers.

As with all industries an effective brand for Aged Care differentiates itself from its competitors, and highlights what it can offer that others in the industry do not. Communicating what specialist services are on offer that isn’t offered anywhere else combined with the years of experience and service in the care industry all build a brand persona that the customer can trust and depend on. Fresco can ensure your brand communicates the mission and values of your company and aims to align that vision with resident’s needs. We will ensure your branding connects to not only the mind but to the heart.

There are many reasons why branding and marketing for the healthcare industry is the cornerstone for success, but it’s important that a professional creative agency that is skilled and experienced is engaged to undertake this process with you. An agency with expertise in this field will be able to drill down into your core mission and values and be able to communicate this with a brand that has both relevance and longevity and they will understand what touch points will then be the most effective for your target market.

24/04/2024

While the prevalence of image libraries has undeniably transformed the landscape of graphic design, proclaiming the death of the art of the photoshoot may be premature. Image libraries provide a vast pool of readily available, high-quality visuals that can save time and resources. However, they come with a trade-off - generic and often overused imagery that lacks the uniqueness and authenticity that a carefully crafted photoshoot can bring. The art of the photoshoot involves capturing the essence, style and brand identity of a subject in a way that’s impossible to replicate with stock images.

20/04/2024

Not sure how best to advertise? Without an experienced media buying team, campaign development and a well-planned media schedule, businesses can miss the mark. Our experts can advise you on which publications, billboards, bus ads and shopping centre advertising will suit your brand and give it the best cut through. Fresco are one of the smallest Media Buying agencies in Sydney, allowing us amazing buying power without the significant overheads of a large advertising agency.

We can plan a year long advertising strategy that corresponds with key events and marketing initiatives on your calendar. Not only we buy media all over Sydney for a range of industries, we also design the ads for buses, plasma screens, shopping centres, airports, web banners, newspapers, magazines and even in-flight and industry magazines and journals.

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Customers can smell a salesperson a mile away so building brand recognition and trust allows a sense of discovery. Being ‘found’ by a customer, means people are more likely to share and pass on the hot tip. What’s stronger that a personal referral?

Fresco has managed the day-to-day advertising design and media buying for Harris Farm, Tribeca Property Development, Kaplan Homes, SummitCare, BaptistCare, Mount St Benedict College, Oakhill College, Loreto Normanhurst, Heliflite, Bankstown Sports Club and the Australian Security Industry Association Limited (ASIAL).

16/04/2024

Fresco Creative have been working with Aliro Group since 2023, when a loyal client commenced work at the company. We have been assisting Aliro Group by designing their new Health, Safety and Environmental Management System. We take pride in ensuring all new collateral maintains brand consistency and adheres to the corporate guidelines.

“I think everything is looking fabulous, so thank you for your hard work on this. I’m really looking forward to rolling it out and delivering some training on the completed products.” Rachelle – Aliro Group

12/04/2024

Your website is a valuable marketing tool. Think of it as employing a round-the-clock salesperson! Customers can find out about your services and products anytime the topic springs to mind, wherever they happen to be. It should explain your business, convey your ethos, appeal to your customers and be fast and easy-to-use.

Customers these days want to check you out quickly before they commit to handing over their hard earned cash – so a succinct and attractive site is everything. Keeping up with technology shows agility and innovation. People are increasingly web-savvy and can recognise an old, clunky website in a flash – they will leave in 2 seconds if it’s not in line with what they are expecting to see. A good website communicates your business honestly, stylishly and with minimal fuss.

Fresco designs and develops WordPress websites that you can manage yourself once it’s all set up. You can keep ongoing costs to a minimum but with the comfort of knowing that we can always be called upon for help when you need it … or if you want to add some bells and whistles down the track! We can jazz up an existing site or start afresh and set one up from scratch!

Fresco Creative has been designing websites for Sydney companies from a wide range of industries for years. With over 20 years’ in operation, we have seen websites evolve substantially over time and have a tried and tested approach to website design and development. We can guide the project from start to finish – we know what must be included and what should be left to the imagination. User experience (UX) and Accessibility (image tagging, contrast checking etc) is essential in planning a website and we will talk you through best practice and ensure your site is easy and enjoyable to navigate.

We are a small Sydney graphic design agency with low overheads which allows us to bill for the time it takes, not for the number of people in the room.

08/04/2024

"Thank you for your support and your collaborative approach this year. It's really great working with you..." Elissa, Teachers Mutual Bank Limited

Address

Suite 510, 55 Holt Street
Sydney, NSW

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Website

http://www.frescocreative.com.au/

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