Good Social Only

29/03/2022

Like instant noodles and pizza, keeping up with the social media trends can offer lethargy, indigestion (of mind) and even anxiety. Sure! Updating your Facebook security settings and reading up on the Instagram Reels can offer nutritious source of information. You may even take action and make impactful shifts in your social media marketing, as a result.

However, more often than not, many people start doubting their own work, experience negative social comparisons and anxiety, often feeling increasingly exhausted and hopeless.

I believe that keeping up with the social media trends doesn’t offer enough soil for growth.

I want to share a few reasons with you why, and offer an alternative.

And I'd love to hear what you think.

can offer lethargy, indigestion (of mind) and even anxiety.

01/02/2022

Facebook continues adjusting its business under constant scrutiny regarding the use of its tools to discriminate.

As a result, there are some changes related to how advertisers can target for Special Ad Categories.

There are non-discrimination requirements for the advertiser and System Users that you may need to address. Now! I mean it.

If you fail to do so by February 8, you may lose access to Facebook ad creation.

Here's what you need to do: https://www.facebook.com/business/help/338925176776440

26/01/2022

I believe that organisations cannot stay out of it anymore. Taking a stand matters to your operation today!

And if you don't believe me, give me an opportunity to try convince you - read on 👇.

Why Businesses and Not For Profits Cannot Stay Out Anymore

09/11/2021

Yes, Facebook Business Page organic reach has been dropping for a while now.

If a 10 million followers page gets 51 likes on one of their cute photos, what chance do any of us have?

Yes, working with the Facebook algorithm has been challenging. But it isn’t a game over yet. I have been seeing many amazing organisations foster connections and relationships, build donations and create impact via the old "good" social media channels. Just not everyone.

Some things never change: loyal communities, genuine connections, ethical and valuable work – those things will continue to matter on social media.

Social media has never been a quick win or a quick fix. It's a long run! And it isn't the right tool for everyone. It never has been.

This is why my work is based on your data! We identify what works and what doesn’t, designing ethical and effective social media strategies that work for you (specifically!).

If social media isn’t the right tool for you right now, don’t use it. There are plenty of others. If social media has been powering your mission, I’d love to see if I can help amplify your results.

29/10/2021

Facebook is Meta.

What does that mean to YOU, as a user, business owner, not for profit, advertiser, marketer, parent, etc?

I don’t know.

But I know THIS:

Some things never change: loyal communities, genuine connections, ethical and valuable work – those things will continue to matter during the Meta Era (I am coining this!).

For those of us who have been creating sustainable and long-lasting outcomes, the change may not be as grand.

How are you feeling about the Facebook (I mean, Meta!) rebrand?

Good social media work remains the same.

21/09/2021

I am often asked what is the best time for them to post on Facebook.

The first and most truthful answer I can give you is "I don't know". Moreover, no one does, unless they are working with you.

Facebook doesn't either. Their best time suggestions seem to be the same across most Pages I have ever worked with, recommending 2am as one of the best times to post.

That can't be right.

And it's not right.

The only way for you to know what is the best time to post on Facebook is to test and watch YOUR data.

Not some social media guru's data or event Facebook's recommendations but to find out exactly what your community is telling you.

If you have been changing lives of others in your successful not for profit or business for purpose, awesome at what you do and love doing it, I can help you leverage social media technology to really power your work.

Send me a private message if you want to know more.

04/05/2021

Hey, welcome. Thank you for taking a moment to check out my page.

I am not very active here because posting on a business page is not a part of my strategy. I know this may sound a little unorthodox; however this is what I have learnt over a decade in the social media marketing business - posting on social media isn't a strategy and replicating templated secret formulas isn't social media marketing. None of that is ethical, effective or good.

I focus on my clients' data and goals, leaning into my decade long experience and expertise to help them design aligned strategies which can help them reach their community, share their message and build more donations.

I am busy doing that right now.

If you would like to talk about how I can help your organisation, please send me an email to [email protected]

30/03/2021

When work is easy, it means you are using your natural gifts. But also when work is easy, we sometimes feel insecure: maybe we should be doing more? No!

Instead, support more meaningful work and organisations. And do heap of self care!!

I love my business because it's easy and I get to contribute towards important things in this life! Important to me! And to the goodness of this world 💚.

Easy doesn't mean I don't encounter challenges! I do! My daily work includes navigating my clients, their work, my own business while also looking within and facing self and my own fears and insecurities. All that takes place if I'm well. On the day I'm ill or tired, it all goes haywire. Such is life 🙃.

We learn how to tolerate and adjust through love. Love to self. Love of our natural gifts. And love of work we do!

My clients rock!
And I LOVE them ❤.

More online: http://goodsocialonly.com/clients

18/02/2021

Amongst other things, one of my clients had a goal of (measurably📐) expanding their reach, connecting with wider communities on social media and letting them know about all the amazing things they are doing 🙌!

I wanted that for them as well.

Over the years together we've organically added 4,000 new loyal community members (engaged following on social media).

On its own, the number may not mean much: is it many or is it not enough? We certainly need more data and some interpretation/meaning to make sense of this 🙃.

Amongst improved engagement (800% 🔺️), their page's reach jumped 1,250% since when we first started working together, with every second of third post going viral (which is a specific piece of Facebook data - message me if you'd like to know more) ⚡.

Improved page's following alone doesn't reach wider communities and bigger audiences. You need a loyal and engaged community who send your content viral to help reach more people ❤.

This is why there is no one piece of data or one templated tactic that gets you closer to your goals 🤪.

Social media technology isn't a must-have or a guarantee of success (I know, annoying!) 🙈.

Social media can be a powerful tool in helping you reach specific goals really powering your mission! The results aren't in social media gurues, million dollar secret formulas or another expensive marketing course. It's all in YOUR work (that's great news 🙌)!

Social media can be a gun🔫: it can either propel you forward fast and furious or kill your work all together.

The difference lies within your work and your social media data.

06/01/2021

We may be bruised and tired but we made it to the other side. We survived a difficult year and many of us are ready to make a difference in 2021. And difference is what we are ought to make!

We must drop down and rot rather than rise up and spin.

We have been spinning all 2020! Many lost jobs, sanity of even lives and many rediscovered selves, their strengths and passions.

Many established not for profits and for-purpose businesses rose to their highest selves, innovating and supporting like never before.

All these experiences are going to make our 2021 a different year.

Social media can help us reach wider communities, share important messages, connect deeper with those who are in need of our work and build donations and relationships. Social media can help us be our truest self or drag us down the rabbit hole of guilt, exhaustion and inadequacy. We have a choice!

Before you jump into content production and social media design, advertising and Instagram Stories, feel for who you are and what you want to create.

Feeling is the key here!

Today, I want to share 7 steps of starting to leverage your social media technology this year.

I am always here, if you need support.

With Love

Look within. Identify needs. Create pathway. Be kind.

09/11/2020

I got together with Carolyn McCall, the founder of the Little Project Management Company to talk more about ways how not for profits can really leverage this challenging time for the benefit of their long-term prosperity.

Carolyn and I spent some time together evaluating what has changed in the world, which now enables more opportunities for amazing not for profits. We both see ways in which organisaions for purpose can maximise their impact right now.

This conversation is a match made in heaven!

Simple and Effective Solutions for NFPs Today

13/10/2020

One of the biggest mistakes I see gifted not for profits and entrepreneurs make is wearing too many hats in their work unable to effectively reach their community, share their message, build more donations and income and create an even bigger impact. They either do rushed and ineffective marketing work or don't get to reach out to anyone at all.

Today I want to suggest getting your social media strategy foundations right with this social media audit.

What's included?

- All your social media channels audit to help gain clarity around where you are at at the moment (benchmark).

- Identify and spotlight your current bottlenecks to navigate and gems to leverage.

- Help set up realistic and measurable goals.

- And prepare the soil for an effective strategy.

Here who will benefit the most from this offer:

- You have been successfully running your not for profit or business for purpose for at least 3 years.

- You are awesome at what you do and have a loyal online community but just have no time or clear strategies to help you reach them.

- You are willing to make a change because you know this is stopping you from making an impact.

If this sounds like you, reach out.