SQUAD By Mamamia

SQUAD By Mamamia We make content at the speed of culture

Hannah has established herself as our resident wellness enthusiast - whether she’s snacking on fresh fruit at her desk o...
14/11/2024

Hannah has established herself as our resident wellness enthusiast - whether she’s snacking on fresh fruit at her desk or escaping to nature for a swim or camping trip on the weekends 🏕️

Swipe to learn more about Hannah! 👉🏽

Say hi to your Weekly Social Media Digest 👋🏽 Feeling overwhelmed by the constant changes across social? We get it - tha...
08/11/2024

Say hi to your Weekly Social Media Digest 👋🏽

Feeling overwhelmed by the constant changes across social? We get it - that’s why we’ve rounded up the most important updates you actually need to know about.

From Instagram’s game-changing DM filters (goodbye, inbox chaos! 👋) to LinkedIn’s push into short-form video, we’re breaking down what matters for your strategy.

Plus: Major changes coming to social media age restrictions in Australia that could reshape the landscape. 🇦🇺

💡 Pro Tip: Save this post to stay ahead of the curve and reference these updates when planning your content.

⬇️ Drop a ‘📱’ in the comments if you want us to keep these platform updates coming!

Tired of creating carousels that get lost in the void? We get it. Check out our no-fluff guide to creating carousels (th...
08/11/2024

Tired of creating carousels that get lost in the void? We get it. Check out our no-fluff guide to creating carousels (that people love). We’ve cracked the code on what makes people stop, swipe, and save. Save this post for the next time you’re staring at a blank canvas wondering “will anyone even care about this?” Spoiler: They will. 😉

Tired of creating carousels that get lost in the void? We get it 🫠Check out our no-fluff guide to creating carousels (th...
24/10/2024

Tired of creating carousels that get lost in the void? We get it 🫠

Check out our no-fluff guide to creating carousels (that people love). We’ve cracked the code on what reaches more people and makes them stop, swipe, and save 💌

Save this post for the next time you’re staring at a blank canvas wondering “will anyone even care about this?” Spoiler: They will. 😉

Meet Lilli, Client Manager at SQUAD Lilli has been a pivotal part of SQUAD’s content creation team for 1 and a half year...
21/10/2024

Meet Lilli, Client Manager at SQUAD Lilli has been a pivotal part of SQUAD’s content creation team for 1 and a half years, evolving from a Campaign Manager to the queen of content.

Her consistent drive has been to help brands harness the power of cultural relevance in their content - a crucial element in today’s ever-shifting digital landscape.

Lilli firmly believes that to truly engage consumers in our fast-paced world, brands must look beyond their product offerings. She champions a community-first approach, diving deep into audience interests to craft content that resonates on a broader cultural level.

Lilli’s dream client? Definitely Glossier or Spotify.

Mastering Instagram Sizes: The 2024 Guide 🤳As content creators, we know that optimising for Instagram’s ever-evolving fo...
17/10/2024

Mastering Instagram Sizes: The 2024 Guide 🤳

As content creators, we know that optimising for Instagram’s ever-evolving format requirements is crucial. It’s not just about aspect ratios anymore - resolution and safe zones are key to maximising engagement.

SQUAD’s quick reference for Instagram’s main formats:

Posts: 📸
Square: 1080x1080
Portrait: 1080x1350 (4:5)

Reels: 📱
Full Screen: 1080x1920 (90 sec max)
In-Feed: 1080x1350
Profile Thumbnail: 1080x1080

Stories: ❤️‍🔥
Standard: 1080x1920 (15 sec, extendable to 60)

Safe Zones: ✅
Reels: 1010x1280
Stories: 1080x1420

Key Insight: Respecting safe zones ensures crucial content remains visible, avoiding overlap with Instagram’s interface elements.

How are you adapting your content strategy to Instagram’s evolving formats? Share your thoughts below.

This morning at Mamamia our team invited and to go through our Social Effects presentation 👩‍🏫.SQUAD discussed the ro...
24/07/2024

This morning at Mamamia our team invited and to go through our Social Effects presentation 👩‍🏫.
SQUAD discussed the role plays in content and how this influences connection, audience engagement, and purchase behaviours across different generations.

Interested in hearing it for yourself? Send us a DM.

"Embrace the last of the sunshine with your friends, sipping on Aperol Spritz 🧡 Oh... and the Spritz are on us!"Yep you ...
26/04/2024

"Embrace the last of the sunshine with your friends, sipping on Aperol Spritz 🧡 Oh... and the Spritz are on us!"

Yep you heard that right! As the seasons shift from summer to winter, one thing remains timeless: enjoying an Aperol Spritz with friends 🍹

To highlight the perfect pairing of food and FREE Aperol Spritz, we curated a captivating content series featuring flash photography and immersive video content filmed from a "POV" perspective.

Check out for the full suite of assets 🧡 shot at 📸

Brands are in a trust crisis.As trust in institutions declines and individuals become more empowered with information in...
24/04/2024

Brands are in a trust crisis.

As trust in institutions declines and individuals become more empowered with information in the digital landscape, consumers are increasingly skeptical and demand more proof of integrity from brands. With 71% of consumers saying they prioritise trusting the brands they use.*

Last week SQUAD traveled down to Melbourne to share our latest insights on the social landscape with brands and agencies. We explored how social platforms offer opportunities for brands to win over consumers and secure long-term success.

If you’re interested in delving deeper into this landscape and unlocking your brand’s full potential on social media, get in touch with us at [email protected] to schedule a session.

*Edelman Trust Barometer 2023

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