31/05/2023
Crater, in collaboration with Director Duo, SOVEREIGNS, crafted MAKE UP FOR EVER's Middle East campaign titled ‘Focus On Me’. The campaign launches the brand's all-new HD SKIN Foundation line and stars two of the regions influencers, Dina alkhudari. and Jood Aziz.
“HD Skin Powder Foundation is a revolutionary product, so we too felt that the production needed to align, delivering exceptional films with a new look for the brand that is geared towards the GCC market. We wanted to really bring out the characters on-screen, showcasing their energy and confidence that was evoked when the product was applied.”
Director, James Hulbert (aka SOVEREIGNS)
CLIENT
Brand - MAKE UP FOR EVER
Digital, PR and CRM - Cirine Mazloum
Social Media Manager - Hikmat Hatab
Regional Marketing Director - Nour Khalife
Brand Influence Manager - Razan Majdalawieh
Pro Make Up Artist - Sanad Al Lathqani
CREATIVE & PRODUCTION
Agency + Production - CRATER
Exec Producer - Steven Farrer
Social & Digital Manager - Brooke Morehead
Creative Direction - SOVEREIGNS (James Hulbert & Simon Morehead)
Director - SOVEREIGNS (James Hulbert & Simon Morehead)
DOP - Gregory Turbellier
Steadicam Operator - Chris Kechichian
Sound Operator - Dave Arnold
Focus Puller 01 - Glen Donaldson
Focus Puller 02 - Charbel Saad
2nd AC - Roque Rodriguez
Key Grip - Romany Mansour
Best Boy Grip - Marco Mekhail
Gaffer - Danish Mazhar
Spark - Muhammad Saleem
Spark - Zaigham Razzaq
Spark - Ali Hasan
Rental Manager - Irish Razonable
Equipment Rental Provider - Highendfilms Fz-LLC
Stylist - Valérie Yacoub
Hair Stylist - Marthe Krakeli
Editor & On-Set Arabic Consultant - Rym Noujaim
Colorist - Julien Chichignoud
Colorist - DC - Joakim Rissveds
Finishing Artist - Greg Turbellier
Sound Design - Jonny Higgins
Location ℅ - Magnet Locations
Talent
Dina Al Khudari
Jood Aziz
Pro Make Up Artist - Albert Makeup Alberto
Pro Make Up Artist - Raghda Ghurab