05/05/2026
I can't believe it's been two years.
I started Odd One Out Creative in 2024 but honestly, the idea had been building long before that. I was working as a social media manager for a business and I was good at my job, but something kept nagging at me. I would look around at so many incredible business owners, people with genuinely amazing products, powerful missions, and so much heart, and they just didn't have a voice online. They were doing everything right behind the scenes and nobody knew about it.
That's what got me. The idea that there were businesses out there that truly deserved to be seen, that had something real to offer, and they were either too overwhelmed to show up consistently, had been burnt by people who didn't care, or simply didn't know where to start. I wanted to be the person who changed that for them.
So I took the leap. I built a space where business owners could come and actually feel understood. Where the conversation wasn't just about content, it was about what they were trying to build and why it mattered. Because when you believe in what someone is creating, you show up differently for them. That's always been the mission.
I know social media still gets looked down on in some circles. I've felt the smirks and heard the "oh, so you do social media?" in a tone that says it all. But I've also watched it change everything for the people I work with, and that's all I need.
Two years in and I'm just so grateful. Grateful for every client who trusted me early and is still here. Grateful that my very first pitch email ever was to the faboulous Monica at and landed. And beyond grateful for my business partner and incredible friend Gabby, who has shown up to help take odd one out creative to the next level, couldnt do it without you!
To everyone who has believed in me along the way, thank you. I genuinely would not be here without you. Here's to what's next!
