Molasses

Molasses Molasses is a brand design agency specialising in the FMCG and drink world. We help brands find their stand out in this cluttered world.

Mooch was built to reimagine what a lending brand could be. Less corporate. More human. Less about debt. More about poss...
02/06/2026

Mooch was built to reimagine what a lending brand could be. Less corporate. More human. Less about debt. More about possibility. From strategy through to identity, we created a people-first brand that balances trust with ambition, helping a new generation live louder and move faster. Built for dreamers, doers, makers and side-hustlers. Life’s a playlist.


27/05/2026

Proud to be a part of it

26/05/2026

Great to be a part of it Molasses with Fever-Tree

Good times at G&T awards - great to be a part of it Molasses. Congrats to Phoenix Distilling Co. Daylesford Spirit Disti...
26/05/2026

Good times at G&T awards - great to be a part of it Molasses.

Congrats to Phoenix Distilling Co. Daylesford Spirit Distillery and Headlands Distilling Co.

Cheeky launch of the amazing whisky from Ester Spirits and Young Henrys
01/05/2026

Cheeky launch of the amazing whisky from Ester Spirits and Young Henrys

Looking back at our work for Lacie. Built for the wild. Proven in the field.When you’re miles from civilisation, your ge...
03/03/2026

Looking back at our work for Lacie. Built for the wild. Proven in the field.

When you’re miles from civilisation, your gear doesn’t just need to work, it needs to survive. The Seagate DJI CoPilot is engineered for the professional photographer who demands uncompromising performance in the most remote environments on earth.

Rugged, reliable, and ready for your next expedition. This is storage that keeps up with the journey.

Still frothing over this!
09/02/2026

Still frothing over this!

 King’s Reach is a new premium Australian wine brand curating small-batch releases from treasured old-vine sites across ...
09/02/2026

King’s Reach is a new premium Australian wine brand curating small-batch releases from treasured old-vine sites across Victoria’s most celebrated subregions.

Molasses partnered with to develop the product positioning, brand identity and packaging. Kings’s Reach required a restrained, elegant label system that draws on old-world wine design cues while remaining contemporary.

Movers and shakers eh...
29/01/2026

Movers and shakers eh...

John Harris, Jemma Enright, Eddie Foo, Alex Anthony, Katharine Sherlock, James Nettlefold, Adrian Venditti, Jordana Sherlock, Danielle Farrelly, Rohan Sawyer, Andy Hopkinson, Chris Woodworth.

Worth a quick share and 5 min read if you're looking for an edge
27/01/2026

Worth a quick share and 5 min read if you're looking for an edge

Opportunity and Focus.

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Work Club 201 Kent Street
Sydney, NSW
2000

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