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Blue Planet Public Relations

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Sydney, NSW
Blue Planet Public Relations

Blue Planet Public Relations (BPPR) is a multi-disciplinary boutique public relations consultancy based in Balmain, Sydney.

We love our clients, a challenge, and good coffee ☕️

22/09/2026

WE WON! 🏆🥈

Blue Planet PR took home Silver in the Sustained Program category at the 2026 Communication and Public Relations Australia Golden Target Awards, for two years of work with Noumi (including MILKLAB + Australia’s Own )!

This one means a lot. Turning around a brand’s reputation, getting MILKLAB onto grocery shelves, and landing Australia’s Own Kids in lunchboxes nationwide isn’t a quick win, it’s years of strategy, consistency and showing up for a client through the highs and the hard parts.

To the crew who made it happen - Sophie Blue, Maria Crema, Amber Cang, Syd Le, Ellie Moeran and Cathryn Buchanan - this one’s yours 👏

And to Hamish Thomson, Van Le, Michael Howard, Michael Perich, Natalie Latimore, Melanie Ung, Lydia San, Sheridan Smith and the wider Noumi team - thank you for backing us to tell your story properly. We’re so proud to have done it alongside you. 💙

Here’s to sustained work paying off!

08/09/2026

Huge coverage win for Evrima Technologies this week!

Our story on Evrima’s new coeliac disease clinical trial landed on 9News and the results speak for themselves.

The segment aired across Channel 9 Sydney, Brisbane, Perth, Melbourne and Adelaide and was picked up through syndication partners including WIN, NBN and Imparja, putting the story in front of audiences right across metro and regional Australia.

📊 Total reach: 2,030,346

Some of the standout numbers:

Channel 9 Melbourne (6.40pm): 614,000
Channel 9 Brisbane (6.55pm): 510,000
Channel 9 Sydney (10.05pm): 326,000
Channel 9 Perth (6.41pm): 154,000
Channel 9 Sydney (4.45pm): 163,642

That’s over 2 million Australians reached with a story that could genuinely change how people understand coeliac disease and their options for treatment.

Proud to have helped get this important research the visibility it deserves. 👏

25/08/2026

Recently, our team had so much fun at Expedia HQ!

We joined 80+ founders, marketers and tech leaders for WISDM’s Women Leading AI, Scaling Community event.

The big theme of the night was that AI can give you speed, but it can’t give you substance. As AI search reshapes how people find and trust brands, GEO (Generative Engine Optimisation) isn’t about gaming an algorithm - it’s about giving AI something real to say about you.

Because here’s the thing about the consumer journey now: people aren’t just Googling and clicking anymore. They’re asking AI to summarise, compare and recommend. If your brand doesn’t have genuine substance backing it up, you don’t just rank lower, you disappear from the conversation entirely.

Thank you for having us, Women in SEO & Digital Marketing (WiSDM) and we can’t wait for the next event!

20/08/2026

🏆 BIG NEWS! Blue Planet PR is a finalist at the 2026 Communication and Public Relations Australia Golden Target Awards, in the Sustained Program category for our work with Noumi (including MILKLAB + Australia’s Own )! 🎉

From rebuilding a reputation through a genuine corporate turnaround, to launching MILKLAB into grocery, to getting Australia’s Own Kids into lunchboxes across the country - this has been a proper team effort, and we could not be prouder.

Huge thanks to our brilliant BPPR crew who have lived and breathed Noumi over the past two years: Sophie Blue, Maria Crema, Amber Cang, Syd Le, Ellie Moeran, and Cathryn Buchanan 👏

And to our amazing partners and friends at Noumi - Hamish Thomson, Van Le, Michael Howard, Natalie Latimore, Melanie Ung, Lydia San, Sheridan Smith, Michael Perich and the whole team - thank you for trusting us with your story. This win (well, finalist spot!) is as much yours as ours. 💙

Winners announced soon. Watch this space!

18/08/2026

Big week for Laifen Australia 👀

The brand just landed as a launch partner for SilkGear’s flagship Melbourne showroom - a stunning new space at 86 Bourke Street, the same building that housed Hill of Content bookshop for over 100 years.

Now instead of bookshelves, it’s humanoid robots, AI wearables and hands-on tech experiences with Laifen’s T1 Pro and P3 Pro shavers and the Wave toothbrush range front and centre.

Huge thanks to Miriam Barakat from One Tribe 💋 for attending on the night and capturing it all in photos and video 📸

From books to bots, what a way to open a showroom.

📍 86 Bourke Street, Melbourne

11/08/2026

Big news for the coeliac community 🙌

Thanks to Evrima Technologies , a new Phase 2 clinical trial is recruiting across Australia, and it could be a game changer for the 1 in 4 coeliacs who still deal with symptoms even on a strict gluten free diet.

We loved seeing the word spread through some of our favourite gluten free voices! Huge thanks to Gluten Free Australia, Olivia Jackson , Nicole Marie • Gluten Free Dietitian and Sarah Friggieri | Gluten-Free Foodie for helping us get the message out.

The trial is looking into a new approach that aims to stop the immune system reacting to gluten in the first place, not just managing symptoms after the fact. It’s currently recruiting adults aged 18-75 across NSW, VIC, WA and QLD.

If you’ve been doing everything “right” with your diet and still not feeling 100%, this one’s worth a look.

👉 Learn more and register your interest via the link below!
https://shorturl.at/zXv9l

03/08/2026

Having a great website used to be enough. But not anymore. ❌

AI is changing how people find brands. Instead of scrolling through search results, people are asking ChatGPT and Google's AI Overviews for the answer and getting just one recommendation back.

So how does AI decide who to recommend? The truth might surprise you: it's not determined by keywords but by credibility.

This is where PR comes in. ✅

Every media mention, expert quote and feature article builds the kind of trust AI is looking for. And the brands showing up in AI search right now aren't the ones with the best SEO. They're the ones that people (and journalists) are already talking about.

At Blue Planet PR, we build the earned media strategy that gets your brand mentioned in the places AI (and humans) actually trust. DM us or check the link in bio to talk visibility.

23/07/2026

It has definitely been a busy month for us, and so many wins to share! 🙌

Nectr – coverage on 9News about big energy changes and the free daytime power window, plus telling Richard’s story (a Nectr customer) on how he levelled up his electricity game

Australia’s Own – sharing their 2 brand new choc milks for kids on 7 News and creating a buzz all over social media, huge thanks to our amazing mum and dad influencers Emily Christos | Platter, lunchbox & snack ideas Monique Popa Leanne Ward · Women's Health Dietitian George Georgievski NOT SO MUMSY

MILKLAB – and of course, can’t forget to spread the word on your favourite drinks! Annie Nguyen Brooklyn Kelly CASSANDRA POPPY NICHALOFF 🎀

Laifen – we got Laifen’s hair dryer on Women Love Tech, Kids on the Coast, and Daily Addict, drying up the coverage as fast as it dries your hair

Aurielle – proud to support her story going to NIT during NAIDOC Week

Noumi – landed on ABC Landline talking all things protein

Want similar results for your brand? Head to our website and let’s have a chat over coffee! ☕

07/07/2026

National coverage for an incredible story 📺✨
NAIDOC Week couldn’t be a more fitting time to share this one.
Proud to support Aurielle - proud Kamilaroi performer, 2026 NSW Young Woman of the Year nominee, a GO Foundation Scholar and the first Aboriginal student from Sydney Dance Company’s Pre Professional Year to secure a place at the prestigious Alvin Ailey Summer Intensive in New York City.

Aurielle’s journey from losing her father at just eight years old, to performing for the Prime Minister and Governor General, to now taking the world stage, is one of the most powerful stories we’ve had the privilege of telling 💙

Blue Planet PR coordinated media interviews across Channel 10, ABC News Breakfast and National Indigenous Times. We couldn’t be prouder to amplify a First Nations voice that deserves to be heard far and wide.

During NAIDOC Week and always, this is exactly the kind of story that matters 🖤💛❤️

02/07/2026

A big welcome to Hannah, who’s joined the Blue Planet Team as our newest Account Executive! 👏

Hannah brings 3 years of experience in marketing, having worked within various different industries. Outside of work, she enjoys watching Wes Anderson’s movies, doing meditation, and catching up with friends over a good brunch.

Bonus fact: her favourite kind of drink is boba!

We’re so excited to have you on board, Hannah! 💙

Address

Balmain
Sydney, NSW
2041

Opening Hours

Monday	8:30am - 6pm
Tuesday	8:30am - 6pm
Wednesday	8:30am - 6pm
Thursday	8:30am - 6pm
Friday	8:30am - 6pm

Website

http://blueplanetpr.com.au/

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