16/06/2022
How to build a website that converts like crazy
Have you ever experienced your dream clients take a look at your site and are not interested or even run in the other direction?
The problem can be the offer, message, conversion strategy, or design that costs the low ability to convert those prospects into clients.
Before we get to know how to create a website that converts like crazy, there’s one step we need to cover. This one step will have an insane effect on your conversions, but it’s one that way too many designers and business owners breeze over. And that’s getting to know whom you’re making that website FOR. It’s absolutely crucial.
Some people are in such a hurry to get their offer out to the market, they don’t take the time to get to know the people they’re making an offering to. And that’s the biggest mistake you can make. If you don’t know your audience, you can’t build a page that speaks to them.
Be warned: if you skip this step, be prepared to hemorrhage a massive amount of time and money.
Before you build your website, at an absolute minimum, there are three basic questions you need to be able to answer about your audience:
Who are they?
What are they struggling with?
How does your offer solve their problem?
Without the answers to those three questions, you’re shooting in the dark. You won’t know what should you offer, what message you should communicate, what strategy you should use, or how to a responsive design.
Now, after you know who you will design for. Next are the elements you must have on your site to create a powerful website that turns your dream clients into a bagging-to-buy paying client.
The value proposition that demands attention and tells them what they will get from being on your site.
Irresistible intrigue; present a promise of the results you will deliver.
Identify the problem; shine a floodlight on the problem. Explain vividly how it feels to experience the specific problem your target market has.
Provide the solution; reveal a solution to their problem with your services. Tell them exactly how your service can solve their problem.
Show your credentials; prove to them that your method works.
Detail the benefits; list all the benefits of how the service will benefit them.
Testimonials; show how your service change lives.
Present your offer; Make it so compelling that only a lunatic would refuse.
Inject scarcity; Offers without scarcity don’t sell as well.
Guarantee; remove, eliminate, reverse, and take out perceived risks.
CTA; have a clear call to action that asks for only one thing.
Combine them, and you’re on track for a banner year.
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